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Chapter 12 Audiovisual translators

  • Lindsay Bywood und Kristijan Nikolić
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Handbook of the Language Industry
Ein Kapitel aus dem Buch Handbook of the Language Industry

Abstract

The audiovisual translation industry has evolved into an ecosystem that involves various stakeholders and professionals, from content owners and language service providers (LSPs) to translators and other professionals performing a wide range of functions. This chapter offers an overview of the industry and examines the diverse roles and responsibilities of the professionals working in it. It also addresses some of the challenges faced by the sector, such as the growth of AI and machine translation, and attention is paid to societal expectations in terms of accessibility and quality. This focus of this contribution is the human factor in the wider context, and the chapter aims to explore the needs of the market, the human factor, the impact of technology changes and finally touch on the current issues facing audiovisual translation.

Abstract

The audiovisual translation industry has evolved into an ecosystem that involves various stakeholders and professionals, from content owners and language service providers (LSPs) to translators and other professionals performing a wide range of functions. This chapter offers an overview of the industry and examines the diverse roles and responsibilities of the professionals working in it. It also addresses some of the challenges faced by the sector, such as the growth of AI and machine translation, and attention is paid to societal expectations in terms of accessibility and quality. This focus of this contribution is the human factor in the wider context, and the chapter aims to explore the needs of the market, the human factor, the impact of technology changes and finally touch on the current issues facing audiovisual translation.

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface to the Handbooks of Applied Linguistics Series V
  3. Contents VII
  4. Introduction: Contextualizing language industry studies 1
  5. Part 1: Contexts and technological resources
  6. Chapter 1 Charting the language industry: Interview with an industry observer 17
  7. Chapter 2 Evolution of the language industry 33
  8. Chapter 3 The institutional language industry: Intercultural mediation at the European Parliament 49
  9. Chapter 4 Artificial intelligence, automation and the language industry 71
  10. Part 2: The human factor: Professional profiles
  11. Chapter 5 MT developers 101
  12. Chapter 6 Language technology developers 121
  13. Chapter 7 Translation and localization project and process managers 143
  14. Chapter 8 Terminology managers 179
  15. Chapter 9 Revisers and post-editors: The guardians of quality 203
  16. Chapter 10 Video game localizers 225
  17. Chapter 11 Transcreation: Beyond translation and advertising 251
  18. Chapter 12 Audiovisual translators 271
  19. Chapter 13 Media accessibility specialists 295
  20. Chapter 14 Legal translator profiles 321
  21. Chapter 15 Technical translators 349
  22. Chapter 16 Translators in medical and health settings 375
  23. Chapter 17 Heritage tourism translators 403
  24. Chapter 18 Language awareness in humanitarian responses 431
  25. Chapter 19 Distance interpreting as a professional profile 449
  26. Chapter 20 Conference interpreting in AI settings: New skills and ethical challenges 473
  27. Afterword 489
  28. Contributors to this volume 495
  29. Index 501
https://doi.org/10.1515/9783110716047-013

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface to the Handbooks of Applied Linguistics Series V
  3. Contents VII
  4. Introduction: Contextualizing language industry studies 1
  5. Part 1: Contexts and technological resources
  6. Chapter 1 Charting the language industry: Interview with an industry observer 17
  7. Chapter 2 Evolution of the language industry 33
  8. Chapter 3 The institutional language industry: Intercultural mediation at the European Parliament 49
  9. Chapter 4 Artificial intelligence, automation and the language industry 71
  10. Part 2: The human factor: Professional profiles
  11. Chapter 5 MT developers 101
  12. Chapter 6 Language technology developers 121
  13. Chapter 7 Translation and localization project and process managers 143
  14. Chapter 8 Terminology managers 179
  15. Chapter 9 Revisers and post-editors: The guardians of quality 203
  16. Chapter 10 Video game localizers 225
  17. Chapter 11 Transcreation: Beyond translation and advertising 251
  18. Chapter 12 Audiovisual translators 271
  19. Chapter 13 Media accessibility specialists 295
  20. Chapter 14 Legal translator profiles 321
  21. Chapter 15 Technical translators 349
  22. Chapter 16 Translators in medical and health settings 375
  23. Chapter 17 Heritage tourism translators 403
  24. Chapter 18 Language awareness in humanitarian responses 431
  25. Chapter 19 Distance interpreting as a professional profile 449
  26. Chapter 20 Conference interpreting in AI settings: New skills and ethical challenges 473
  27. Afterword 489
  28. Contributors to this volume 495
  29. Index 501
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Heruntergeladen am 19.12.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9783110716047-013/html
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