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Chapter 17 Heritage tourism translators

  • David Katan und Maria Elisa Fina
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Handbook of the Language Industry
Ein Kapitel aus dem Buch Handbook of the Language Industry

Abstract

We begin this chapter with a short discussion marking out “heritage tourism” as a distinct form of tourism, and one which is destined to develop the most in the near future. We argue that the distinctiveness of heritage tourism requires an equally particular set of skills when translating, which we divide into two parts. The first part focuses on the distinguishing purposes of heritage tourism. These all require mediation or interpretation between the heritage site and the visitors, whether through actual interpreter- guides or through multimedial support. The argument is that the heritage tourism translator will need similar interpreting-mediational competencies to create an effective translation for the new outsider visitor. The competency set outlined is based initially on a well-known typology of museum-translation functions. The second part focuses on multisemiotics, not only as a distinguishing feature of heritage tourism communication, but as a transversal competence that a heritage tourism translator needs to master to satisfy each of the heritage tourism functions outlined. This transversal competence is first discussed in terms of the theory of multisemiotic interaction in translation, focusing in particular on materiality, modal affordances and content reshaping, and will be illustrated with practical examples involving purely visual, audio and audiovisual modalities.

Abstract

We begin this chapter with a short discussion marking out “heritage tourism” as a distinct form of tourism, and one which is destined to develop the most in the near future. We argue that the distinctiveness of heritage tourism requires an equally particular set of skills when translating, which we divide into two parts. The first part focuses on the distinguishing purposes of heritage tourism. These all require mediation or interpretation between the heritage site and the visitors, whether through actual interpreter- guides or through multimedial support. The argument is that the heritage tourism translator will need similar interpreting-mediational competencies to create an effective translation for the new outsider visitor. The competency set outlined is based initially on a well-known typology of museum-translation functions. The second part focuses on multisemiotics, not only as a distinguishing feature of heritage tourism communication, but as a transversal competence that a heritage tourism translator needs to master to satisfy each of the heritage tourism functions outlined. This transversal competence is first discussed in terms of the theory of multisemiotic interaction in translation, focusing in particular on materiality, modal affordances and content reshaping, and will be illustrated with practical examples involving purely visual, audio and audiovisual modalities.

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface to the Handbooks of Applied Linguistics Series V
  3. Contents VII
  4. Introduction: Contextualizing language industry studies 1
  5. Part 1: Contexts and technological resources
  6. Chapter 1 Charting the language industry: Interview with an industry observer 17
  7. Chapter 2 Evolution of the language industry 33
  8. Chapter 3 The institutional language industry: Intercultural mediation at the European Parliament 49
  9. Chapter 4 Artificial intelligence, automation and the language industry 71
  10. Part 2: The human factor: Professional profiles
  11. Chapter 5 MT developers 101
  12. Chapter 6 Language technology developers 121
  13. Chapter 7 Translation and localization project and process managers 143
  14. Chapter 8 Terminology managers 179
  15. Chapter 9 Revisers and post-editors: The guardians of quality 203
  16. Chapter 10 Video game localizers 225
  17. Chapter 11 Transcreation: Beyond translation and advertising 251
  18. Chapter 12 Audiovisual translators 271
  19. Chapter 13 Media accessibility specialists 295
  20. Chapter 14 Legal translator profiles 321
  21. Chapter 15 Technical translators 349
  22. Chapter 16 Translators in medical and health settings 375
  23. Chapter 17 Heritage tourism translators 403
  24. Chapter 18 Language awareness in humanitarian responses 431
  25. Chapter 19 Distance interpreting as a professional profile 449
  26. Chapter 20 Conference interpreting in AI settings: New skills and ethical challenges 473
  27. Afterword 489
  28. Contributors to this volume 495
  29. Index 501
https://doi.org/10.1515/9783110716047-018

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface to the Handbooks of Applied Linguistics Series V
  3. Contents VII
  4. Introduction: Contextualizing language industry studies 1
  5. Part 1: Contexts and technological resources
  6. Chapter 1 Charting the language industry: Interview with an industry observer 17
  7. Chapter 2 Evolution of the language industry 33
  8. Chapter 3 The institutional language industry: Intercultural mediation at the European Parliament 49
  9. Chapter 4 Artificial intelligence, automation and the language industry 71
  10. Part 2: The human factor: Professional profiles
  11. Chapter 5 MT developers 101
  12. Chapter 6 Language technology developers 121
  13. Chapter 7 Translation and localization project and process managers 143
  14. Chapter 8 Terminology managers 179
  15. Chapter 9 Revisers and post-editors: The guardians of quality 203
  16. Chapter 10 Video game localizers 225
  17. Chapter 11 Transcreation: Beyond translation and advertising 251
  18. Chapter 12 Audiovisual translators 271
  19. Chapter 13 Media accessibility specialists 295
  20. Chapter 14 Legal translator profiles 321
  21. Chapter 15 Technical translators 349
  22. Chapter 16 Translators in medical and health settings 375
  23. Chapter 17 Heritage tourism translators 403
  24. Chapter 18 Language awareness in humanitarian responses 431
  25. Chapter 19 Distance interpreting as a professional profile 449
  26. Chapter 20 Conference interpreting in AI settings: New skills and ethical challenges 473
  27. Afterword 489
  28. Contributors to this volume 495
  29. Index 501
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