29 Linguistic Approaches to Health Communication
-
Eman El Sherbiny Ismail
Abstract
This chapter examines the different linguistic implications of health communication with respect to pragmatic functions and situational settings. Beginning with an exploration of different forms of dissemination such as governmental, public, or expert-patient communication, we look at how digital communication initiates reciprocal discourses on health-related issues, while also playing a role in the success of fake news and conspiracy theories in this context. We discuss how the concept of health literacy can challenge the spreading of misinformation and enable people to make informed decisions about (self-)care. Secondly, we focus on healthcare communication located both in the private and the public sphere, which may be bound to communicative challenges such as cross-cultural communicative settings, language barriers, or special conditions like communication disorders or dementia. As important tools in efforts to tackle (health) literacy barriers and improve the accessibility of information, the concepts of Plain language and Easy to read are discussed in the third section of the chapter. We conclude with future perspectives of linguistic research in the field of health communication.
Abstract
This chapter examines the different linguistic implications of health communication with respect to pragmatic functions and situational settings. Beginning with an exploration of different forms of dissemination such as governmental, public, or expert-patient communication, we look at how digital communication initiates reciprocal discourses on health-related issues, while also playing a role in the success of fake news and conspiracy theories in this context. We discuss how the concept of health literacy can challenge the spreading of misinformation and enable people to make informed decisions about (self-)care. Secondly, we focus on healthcare communication located both in the private and the public sphere, which may be bound to communicative challenges such as cross-cultural communicative settings, language barriers, or special conditions like communication disorders or dementia. As important tools in efforts to tackle (health) literacy barriers and improve the accessibility of information, the concepts of Plain language and Easy to read are discussed in the third section of the chapter. We conclude with future perspectives of linguistic research in the field of health communication.
Chapters in this book
- Frontmatter I
- Manuals of Romance Linguistics V
- Contents VII
- 1 Applied Romance Linguistics: Introduction to the Present Volume 1
-
I Methodology and Methods
- 2 Methods of Empirical Social Research for Applied Romance Studies 17
- 3 Empirical Research Methods in the Didactics of Romance Languages 35
- 4 Corpus Linguistic Methods and the History of Romance Languages 57
-
II Language, Society and Knowledge
- 5 Language and Space 83
- 6 Language and the Public Sphere 105
- 7 Language Policy and Language Planning 125
- 8 Language Criticism and Language Consulting 147
- 9 Language Diversity and Language Rights 183
- 10 Discourse Linguistics and Discourse Studies 207
- 11 Conversational Linguistics and Pragmalinguistics 221
- 12 Translation and Interpreting 239
- 13 Intercultural Communication 257
- 14 Language and Mobility 273
- 15 Language and Identity 293
- 16 Language Ideologies and Language Attitudes 309
- 17 Digital Communication and Internet Linguistics 333
-
III Language Acquisition and Language Education
- 18 Bilingual Teaching and Learning 357
- 19 Foreign Romance Language Learning and the Didactics of Multiand Plurilingualism 379
- 20 Foreign Language Learning and Age 399
- 21 Heritage-Related Multilingualism and Foreign Language Learning 423
- 22 Language Learning and Technologies 445
- 23 Applied Linguistics and Knowledge Exchange: Promoting Plurilingualism and Language Education 467
-
IV Communication for Special Purposes
- 24 Language and Economy 485
- 25 Language and Professional Communication 515
- 26 Language and Marketing 537
- 27 Language and Politics 553
- 28 Forensic Linguistics 571
- 29 Linguistic Approaches to Health Communication 589
- Index 609
Chapters in this book
- Frontmatter I
- Manuals of Romance Linguistics V
- Contents VII
- 1 Applied Romance Linguistics: Introduction to the Present Volume 1
-
I Methodology and Methods
- 2 Methods of Empirical Social Research for Applied Romance Studies 17
- 3 Empirical Research Methods in the Didactics of Romance Languages 35
- 4 Corpus Linguistic Methods and the History of Romance Languages 57
-
II Language, Society and Knowledge
- 5 Language and Space 83
- 6 Language and the Public Sphere 105
- 7 Language Policy and Language Planning 125
- 8 Language Criticism and Language Consulting 147
- 9 Language Diversity and Language Rights 183
- 10 Discourse Linguistics and Discourse Studies 207
- 11 Conversational Linguistics and Pragmalinguistics 221
- 12 Translation and Interpreting 239
- 13 Intercultural Communication 257
- 14 Language and Mobility 273
- 15 Language and Identity 293
- 16 Language Ideologies and Language Attitudes 309
- 17 Digital Communication and Internet Linguistics 333
-
III Language Acquisition and Language Education
- 18 Bilingual Teaching and Learning 357
- 19 Foreign Romance Language Learning and the Didactics of Multiand Plurilingualism 379
- 20 Foreign Language Learning and Age 399
- 21 Heritage-Related Multilingualism and Foreign Language Learning 423
- 22 Language Learning and Technologies 445
- 23 Applied Linguistics and Knowledge Exchange: Promoting Plurilingualism and Language Education 467
-
IV Communication for Special Purposes
- 24 Language and Economy 485
- 25 Language and Professional Communication 515
- 26 Language and Marketing 537
- 27 Language and Politics 553
- 28 Forensic Linguistics 571
- 29 Linguistic Approaches to Health Communication 589
- Index 609
