11. Analyzing Multicodal Media Texts
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Uta Fröhlich
Abstract
This paper emphasizes the importance of images as research objects within media texts for the field of linguistics. It provides an overview of different perspectives on multicodal texts that lead to the analysis of multicodal media texts. Alongside a linguistic perspective, approaches from other scientific disciplines such as image science and visual culture are considered. Definitions for the scientific terms mode and code are elaborated. Furthermore, the article outlines differences between multimodal and multicodal, hence stressing the importance of clear definitions as they inevitably lead to different focuses of such linguistic analysis. The author gives a detailed scientific overview on pictures and images from a phenomenological and a semiotic perspective to underline the potential of images as a medium of information within multicodal texts - for which a definition is stated. A multicodal text analysis approach is presented using the example of a multicodal blog entry.
Abstract
This paper emphasizes the importance of images as research objects within media texts for the field of linguistics. It provides an overview of different perspectives on multicodal texts that lead to the analysis of multicodal media texts. Alongside a linguistic perspective, approaches from other scientific disciplines such as image science and visual culture are considered. Definitions for the scientific terms mode and code are elaborated. Furthermore, the article outlines differences between multimodal and multicodal, hence stressing the importance of clear definitions as they inevitably lead to different focuses of such linguistic analysis. The author gives a detailed scientific overview on pictures and images from a phenomenological and a semiotic perspective to underline the potential of images as a medium of information within multicodal texts - for which a definition is stated. A multicodal text analysis approach is presented using the example of a multicodal blog entry.
Kapitel in diesem Buch
- Frontmatter I
- Manuals of Romance Linguistics V
- Table of Contents VII
-
Media and Linguistics
- 0. Preface 3
- 1. Media Linguistics: Interfaces to Media and Communication Studies 10
-
Text Linguistic Approaches to Language in the Media
- 2. Text Linguistic Approaches I: Analysis of Media Texts 35
- 3. Text Linguistic Approaches II: Textuality of Online Media 54
- 4. Television Text Types 73
- 5. Online Text Types 94
- 6. Aspects of Advertising Language Online 110
-
Orality and Literacy of Media Text Types
- 7. Orality and Literacy in Cinema and Television 133
- 8. Orality and Literacy of Telephony and SMS 154
- 9. Orality and Literacy of Online Communication 176
-
Methods in Linguistic Media Research
- 10. Critical Discourse Analysis and New Media 203
- 11. Analyzing Multicodal Media Texts 245
- 12. Language in the Media: The Process Perspective 263
- 13. Tertiary Media Corpora of the Romance Languages 290
-
Romance Matters
- 14. The Role of Small Languages in the Media I: Presence of Romanian in Medial Communication 325
- 15. The Role of Small Languages in the Media II: Presence of Picard in Medial Communication 343
- 16. Audiovisual Latino Media in the US: The Emergence of Bilingual Media Text Genres in the Interface between Language Contact, Language Policy and Translation 363
- 17. Language Change through Medial Communication 381
- 18. Broadcast Advertising – Issues of Linguistic Research (with Special Regard to Italy and France) 411
-
Media Texts and Multilingualism
- 19. Minority Languages in Media Communication 453
- 20. Audiovisual Translation 471
- 21. Crowdsourcing Translation 489
- 22. Software Localization into Romance Languages 506
- Index 521
Kapitel in diesem Buch
- Frontmatter I
- Manuals of Romance Linguistics V
- Table of Contents VII
-
Media and Linguistics
- 0. Preface 3
- 1. Media Linguistics: Interfaces to Media and Communication Studies 10
-
Text Linguistic Approaches to Language in the Media
- 2. Text Linguistic Approaches I: Analysis of Media Texts 35
- 3. Text Linguistic Approaches II: Textuality of Online Media 54
- 4. Television Text Types 73
- 5. Online Text Types 94
- 6. Aspects of Advertising Language Online 110
-
Orality and Literacy of Media Text Types
- 7. Orality and Literacy in Cinema and Television 133
- 8. Orality and Literacy of Telephony and SMS 154
- 9. Orality and Literacy of Online Communication 176
-
Methods in Linguistic Media Research
- 10. Critical Discourse Analysis and New Media 203
- 11. Analyzing Multicodal Media Texts 245
- 12. Language in the Media: The Process Perspective 263
- 13. Tertiary Media Corpora of the Romance Languages 290
-
Romance Matters
- 14. The Role of Small Languages in the Media I: Presence of Romanian in Medial Communication 325
- 15. The Role of Small Languages in the Media II: Presence of Picard in Medial Communication 343
- 16. Audiovisual Latino Media in the US: The Emergence of Bilingual Media Text Genres in the Interface between Language Contact, Language Policy and Translation 363
- 17. Language Change through Medial Communication 381
- 18. Broadcast Advertising – Issues of Linguistic Research (with Special Regard to Italy and France) 411
-
Media Texts and Multilingualism
- 19. Minority Languages in Media Communication 453
- 20. Audiovisual Translation 471
- 21. Crowdsourcing Translation 489
- 22. Software Localization into Romance Languages 506
- Index 521
