9. Orality and Literacy of Online Communication
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Anja Overbeck
Abstract
The ongoing advancement of the technical possibilities makes electronic media increasingly multifunctional. Online communication is therefore no longer a simple transmission of a message from the sender to the receiver, but a new form of interaction with many participants who create and discuss meaning. This leads to new perspectives in different fields of scientific research and requires an interdisciplinary access. Also the distinction and functionalization of orality and literacy has to be revisited, because a major part of online communication is written, although the features of orality cannot be ignored. What is more, the advancing appearance of hybrid communication forms integrating sound and pictures in traditionally written contexts complicates clear allocations. Research will have to rethink the existing models and create a new access that overcomes the old dichotomious structures. The article analytically reviews the leading theories and models on this subject and reflects the current debate, taking into consideration as well terminological as methodological questions.
Abstract
The ongoing advancement of the technical possibilities makes electronic media increasingly multifunctional. Online communication is therefore no longer a simple transmission of a message from the sender to the receiver, but a new form of interaction with many participants who create and discuss meaning. This leads to new perspectives in different fields of scientific research and requires an interdisciplinary access. Also the distinction and functionalization of orality and literacy has to be revisited, because a major part of online communication is written, although the features of orality cannot be ignored. What is more, the advancing appearance of hybrid communication forms integrating sound and pictures in traditionally written contexts complicates clear allocations. Research will have to rethink the existing models and create a new access that overcomes the old dichotomious structures. The article analytically reviews the leading theories and models on this subject and reflects the current debate, taking into consideration as well terminological as methodological questions.
Chapters in this book
- Frontmatter I
- Manuals of Romance Linguistics V
- Table of Contents VII
-
Media and Linguistics
- 0. Preface 3
- 1. Media Linguistics: Interfaces to Media and Communication Studies 10
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Text Linguistic Approaches to Language in the Media
- 2. Text Linguistic Approaches I: Analysis of Media Texts 35
- 3. Text Linguistic Approaches II: Textuality of Online Media 54
- 4. Television Text Types 73
- 5. Online Text Types 94
- 6. Aspects of Advertising Language Online 110
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Orality and Literacy of Media Text Types
- 7. Orality and Literacy in Cinema and Television 133
- 8. Orality and Literacy of Telephony and SMS 154
- 9. Orality and Literacy of Online Communication 176
-
Methods in Linguistic Media Research
- 10. Critical Discourse Analysis and New Media 203
- 11. Analyzing Multicodal Media Texts 245
- 12. Language in the Media: The Process Perspective 263
- 13. Tertiary Media Corpora of the Romance Languages 290
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Romance Matters
- 14. The Role of Small Languages in the Media I: Presence of Romanian in Medial Communication 325
- 15. The Role of Small Languages in the Media II: Presence of Picard in Medial Communication 343
- 16. Audiovisual Latino Media in the US: The Emergence of Bilingual Media Text Genres in the Interface between Language Contact, Language Policy and Translation 363
- 17. Language Change through Medial Communication 381
- 18. Broadcast Advertising – Issues of Linguistic Research (with Special Regard to Italy and France) 411
-
Media Texts and Multilingualism
- 19. Minority Languages in Media Communication 453
- 20. Audiovisual Translation 471
- 21. Crowdsourcing Translation 489
- 22. Software Localization into Romance Languages 506
- Index 521
Chapters in this book
- Frontmatter I
- Manuals of Romance Linguistics V
- Table of Contents VII
-
Media and Linguistics
- 0. Preface 3
- 1. Media Linguistics: Interfaces to Media and Communication Studies 10
-
Text Linguistic Approaches to Language in the Media
- 2. Text Linguistic Approaches I: Analysis of Media Texts 35
- 3. Text Linguistic Approaches II: Textuality of Online Media 54
- 4. Television Text Types 73
- 5. Online Text Types 94
- 6. Aspects of Advertising Language Online 110
-
Orality and Literacy of Media Text Types
- 7. Orality and Literacy in Cinema and Television 133
- 8. Orality and Literacy of Telephony and SMS 154
- 9. Orality and Literacy of Online Communication 176
-
Methods in Linguistic Media Research
- 10. Critical Discourse Analysis and New Media 203
- 11. Analyzing Multicodal Media Texts 245
- 12. Language in the Media: The Process Perspective 263
- 13. Tertiary Media Corpora of the Romance Languages 290
-
Romance Matters
- 14. The Role of Small Languages in the Media I: Presence of Romanian in Medial Communication 325
- 15. The Role of Small Languages in the Media II: Presence of Picard in Medial Communication 343
- 16. Audiovisual Latino Media in the US: The Emergence of Bilingual Media Text Genres in the Interface between Language Contact, Language Policy and Translation 363
- 17. Language Change through Medial Communication 381
- 18. Broadcast Advertising – Issues of Linguistic Research (with Special Regard to Italy and France) 411
-
Media Texts and Multilingualism
- 19. Minority Languages in Media Communication 453
- 20. Audiovisual Translation 471
- 21. Crowdsourcing Translation 489
- 22. Software Localization into Romance Languages 506
- Index 521
