1. Media Linguistics: Interfaces to Media and Communication Studies
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Heinz-Helmut Lüger
Abstract
Media linguistics is usually understood as a linguistic subdiscipline dealing with the use of language in the context of newspapers and magazines, television, radio, advertising and in online publications. The topics thus are extremely heterogeneous. Consequently, at first it is important to clarify the conceptual principles with special regard to the possibility of an integrated approach, and to sketch possible tasks of media linguistics. Of course, this article discusses traditional working fields (such as lexis, syntax, phraseology), but also considers textual and pragmatic approaches. The semiotic complexity of communication in the context of media is outlined with the help of the concept of “multimodality”. Cultural aspects are emphasized in a contrastive way. The last chapter names some fields of research where media linguistics should adopt the approaches and concepts of other disciplines and where an extension of the linguistic focus seems to be appropriate.
Abstract
Media linguistics is usually understood as a linguistic subdiscipline dealing with the use of language in the context of newspapers and magazines, television, radio, advertising and in online publications. The topics thus are extremely heterogeneous. Consequently, at first it is important to clarify the conceptual principles with special regard to the possibility of an integrated approach, and to sketch possible tasks of media linguistics. Of course, this article discusses traditional working fields (such as lexis, syntax, phraseology), but also considers textual and pragmatic approaches. The semiotic complexity of communication in the context of media is outlined with the help of the concept of “multimodality”. Cultural aspects are emphasized in a contrastive way. The last chapter names some fields of research where media linguistics should adopt the approaches and concepts of other disciplines and where an extension of the linguistic focus seems to be appropriate.
Kapitel in diesem Buch
- Frontmatter I
- Manuals of Romance Linguistics V
- Table of Contents VII
-
Media and Linguistics
- 0. Preface 3
- 1. Media Linguistics: Interfaces to Media and Communication Studies 10
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Text Linguistic Approaches to Language in the Media
- 2. Text Linguistic Approaches I: Analysis of Media Texts 35
- 3. Text Linguistic Approaches II: Textuality of Online Media 54
- 4. Television Text Types 73
- 5. Online Text Types 94
- 6. Aspects of Advertising Language Online 110
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Orality and Literacy of Media Text Types
- 7. Orality and Literacy in Cinema and Television 133
- 8. Orality and Literacy of Telephony and SMS 154
- 9. Orality and Literacy of Online Communication 176
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Methods in Linguistic Media Research
- 10. Critical Discourse Analysis and New Media 203
- 11. Analyzing Multicodal Media Texts 245
- 12. Language in the Media: The Process Perspective 263
- 13. Tertiary Media Corpora of the Romance Languages 290
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Romance Matters
- 14. The Role of Small Languages in the Media I: Presence of Romanian in Medial Communication 325
- 15. The Role of Small Languages in the Media II: Presence of Picard in Medial Communication 343
- 16. Audiovisual Latino Media in the US: The Emergence of Bilingual Media Text Genres in the Interface between Language Contact, Language Policy and Translation 363
- 17. Language Change through Medial Communication 381
- 18. Broadcast Advertising – Issues of Linguistic Research (with Special Regard to Italy and France) 411
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Media Texts and Multilingualism
- 19. Minority Languages in Media Communication 453
- 20. Audiovisual Translation 471
- 21. Crowdsourcing Translation 489
- 22. Software Localization into Romance Languages 506
- Index 521
Kapitel in diesem Buch
- Frontmatter I
- Manuals of Romance Linguistics V
- Table of Contents VII
-
Media and Linguistics
- 0. Preface 3
- 1. Media Linguistics: Interfaces to Media and Communication Studies 10
-
Text Linguistic Approaches to Language in the Media
- 2. Text Linguistic Approaches I: Analysis of Media Texts 35
- 3. Text Linguistic Approaches II: Textuality of Online Media 54
- 4. Television Text Types 73
- 5. Online Text Types 94
- 6. Aspects of Advertising Language Online 110
-
Orality and Literacy of Media Text Types
- 7. Orality and Literacy in Cinema and Television 133
- 8. Orality and Literacy of Telephony and SMS 154
- 9. Orality and Literacy of Online Communication 176
-
Methods in Linguistic Media Research
- 10. Critical Discourse Analysis and New Media 203
- 11. Analyzing Multicodal Media Texts 245
- 12. Language in the Media: The Process Perspective 263
- 13. Tertiary Media Corpora of the Romance Languages 290
-
Romance Matters
- 14. The Role of Small Languages in the Media I: Presence of Romanian in Medial Communication 325
- 15. The Role of Small Languages in the Media II: Presence of Picard in Medial Communication 343
- 16. Audiovisual Latino Media in the US: The Emergence of Bilingual Media Text Genres in the Interface between Language Contact, Language Policy and Translation 363
- 17. Language Change through Medial Communication 381
- 18. Broadcast Advertising – Issues of Linguistic Research (with Special Regard to Italy and France) 411
-
Media Texts and Multilingualism
- 19. Minority Languages in Media Communication 453
- 20. Audiovisual Translation 471
- 21. Crowdsourcing Translation 489
- 22. Software Localization into Romance Languages 506
- Index 521
