Startseite Linguistik & Semiotik 2. Text Linguistic Approaches I: Analysis of Media Texts
Kapitel
Lizenziert
Nicht lizenziert Erfordert eine Authentifizierung

2. Text Linguistic Approaches I: Analysis of Media Texts

  • Martina Schrader-Kniffki
Veröffentlichen auch Sie bei De Gruyter Brill
Erkunden Sie dieses Fachgebiet So veröffentlichen Sie bei uns
Manual of Romance Languages in the Media
Ein Kapitel aus dem Buch Manual of Romance Languages in the Media

Abstract

Text linguistics as one key discipline in linguistic media research is nowadays challenged with an increased complexity of its subject. Media texts in tertiary media are often multimodal and address various semiotic dimensions through (hyper)text, moving or still pictures, sound, and graphic effects. This article outlines theoretical approaches to the analysis of media texts in the era of multimodality with a focus on film and television text, which are usually characterized by linearity and a separation of the producer and the receiver, as well as hypertext, which is characterized by nonlinearity and interactivity. Borders of texts, especially in online contexts, are becoming more and more blurred and require new analytical approaches.

Abstract

Text linguistics as one key discipline in linguistic media research is nowadays challenged with an increased complexity of its subject. Media texts in tertiary media are often multimodal and address various semiotic dimensions through (hyper)text, moving or still pictures, sound, and graphic effects. This article outlines theoretical approaches to the analysis of media texts in the era of multimodality with a focus on film and television text, which are usually characterized by linearity and a separation of the producer and the receiver, as well as hypertext, which is characterized by nonlinearity and interactivity. Borders of texts, especially in online contexts, are becoming more and more blurred and require new analytical approaches.

Kapitel in diesem Buch

  1. Frontmatter I
  2. Manuals of Romance Linguistics V
  3. Table of Contents VII
  4. Media and Linguistics
  5. 0. Preface 3
  6. 1. Media Linguistics: Interfaces to Media and Communication Studies 10
  7. Text Linguistic Approaches to Language in the Media
  8. 2. Text Linguistic Approaches I: Analysis of Media Texts 35
  9. 3. Text Linguistic Approaches II: Textuality of Online Media 54
  10. 4. Television Text Types 73
  11. 5. Online Text Types 94
  12. 6. Aspects of Advertising Language Online 110
  13. Orality and Literacy of Media Text Types
  14. 7. Orality and Literacy in Cinema and Television 133
  15. 8. Orality and Literacy of Telephony and SMS 154
  16. 9. Orality and Literacy of Online Communication 176
  17. Methods in Linguistic Media Research
  18. 10. Critical Discourse Analysis and New Media 203
  19. 11. Analyzing Multicodal Media Texts 245
  20. 12. Language in the Media: The Process Perspective 263
  21. 13. Tertiary Media Corpora of the Romance Languages 290
  22. Romance Matters
  23. 14. The Role of Small Languages in the Media I: Presence of Romanian in Medial Communication 325
  24. 15. The Role of Small Languages in the Media II: Presence of Picard in Medial Communication 343
  25. 16. Audiovisual Latino Media in the US: The Emergence of Bilingual Media Text Genres in the Interface between Language Contact, Language Policy and Translation 363
  26. 17. Language Change through Medial Communication 381
  27. 18. Broadcast Advertising – Issues of Linguistic Research (with Special Regard to Italy and France) 411
  28. Media Texts and Multilingualism
  29. 19. Minority Languages in Media Communication 453
  30. 20. Audiovisual Translation 471
  31. 21. Crowdsourcing Translation 489
  32. 22. Software Localization into Romance Languages 506
  33. Index 521
https://doi.org/10.1515/9783110314755-003

Kapitel in diesem Buch

  1. Frontmatter I
  2. Manuals of Romance Linguistics V
  3. Table of Contents VII
  4. Media and Linguistics
  5. 0. Preface 3
  6. 1. Media Linguistics: Interfaces to Media and Communication Studies 10
  7. Text Linguistic Approaches to Language in the Media
  8. 2. Text Linguistic Approaches I: Analysis of Media Texts 35
  9. 3. Text Linguistic Approaches II: Textuality of Online Media 54
  10. 4. Television Text Types 73
  11. 5. Online Text Types 94
  12. 6. Aspects of Advertising Language Online 110
  13. Orality and Literacy of Media Text Types
  14. 7. Orality and Literacy in Cinema and Television 133
  15. 8. Orality and Literacy of Telephony and SMS 154
  16. 9. Orality and Literacy of Online Communication 176
  17. Methods in Linguistic Media Research
  18. 10. Critical Discourse Analysis and New Media 203
  19. 11. Analyzing Multicodal Media Texts 245
  20. 12. Language in the Media: The Process Perspective 263
  21. 13. Tertiary Media Corpora of the Romance Languages 290
  22. Romance Matters
  23. 14. The Role of Small Languages in the Media I: Presence of Romanian in Medial Communication 325
  24. 15. The Role of Small Languages in the Media II: Presence of Picard in Medial Communication 343
  25. 16. Audiovisual Latino Media in the US: The Emergence of Bilingual Media Text Genres in the Interface between Language Contact, Language Policy and Translation 363
  26. 17. Language Change through Medial Communication 381
  27. 18. Broadcast Advertising – Issues of Linguistic Research (with Special Regard to Italy and France) 411
  28. Media Texts and Multilingualism
  29. 19. Minority Languages in Media Communication 453
  30. 20. Audiovisual Translation 471
  31. 21. Crowdsourcing Translation 489
  32. 22. Software Localization into Romance Languages 506
  33. Index 521
Jetzt anmelden und 20% sparen
Institutioneller Zugang
Wie funktioniert Authentifizierung?
Haben Sie eine Idee, wie wir unsere Website verbessern können?
Bitte schreiben Sie uns.
© 2025 De Gruyter Brill
Heruntergeladen am 18.10.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9783110314755-003/html
Button zum nach oben scrollen