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Chapter 5. Audiovisual translation in the age of digital transformation

Industrial and social implications
  • Frederic Chaume
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Reassessing Dubbing
This chapter is in the book Reassessing Dubbing

Abstract

This chapter presents three different, though intertwined, implications of digital transformation in the various processes of audiovisual translation. Firstly, the relevance that technological developments have had on audiovisual translation and localization will be dealt with. Having chosen technological progress as a key point in describing audiovisual translation and localization, the possibilities offered by technology to foster international communication and to make an impact on international audiences will be analyzed. Secondly, the role of these new audiences, and their unexpected empowerment due to the democratization brought about by technology, will also be analyzed. Finally, and following this downstream thread, instances of audiovisual translation used as political weapons will be tackled; these will illustrate how translators, eventually, can use audiovisual translation to make themselves visible, in order to convey political and ideological ideas, and ultimately, take action.

Abstract

This chapter presents three different, though intertwined, implications of digital transformation in the various processes of audiovisual translation. Firstly, the relevance that technological developments have had on audiovisual translation and localization will be dealt with. Having chosen technological progress as a key point in describing audiovisual translation and localization, the possibilities offered by technology to foster international communication and to make an impact on international audiences will be analyzed. Secondly, the role of these new audiences, and their unexpected empowerment due to the democratization brought about by technology, will also be analyzed. Finally, and following this downstream thread, instances of audiovisual translation used as political weapons will be tackled; these will illustrate how translators, eventually, can use audiovisual translation to make themselves visible, in order to convey political and ideological ideas, and ultimately, take action.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. The dubbing revolution 1
  4. Part I. Historical approaches
  5. Chapter 1. Undoing dubbing 17
  6. Chapter 2. When the Thief of Bagdad tried to steal the show 41
  7. Chapter 3. Locked into dubbing 63
  8. Chapter 4. Auteur dubbing 79
  9. Part II. New trends in dubbing research and practice
  10. Chapter 5. Audiovisual translation in the age of digital transformation 103
  11. Chapter 6. Are we all together across languages? 125
  12. Chapter 7. Fandubbing across time and space 145
  13. Chapter 8. To Europe with love 169
  14. Part III. The linguistics of dubbing
  15. Chapter 9. More than words can say 191
  16. Chapter 10. Representing orality through questions in original and translated film dialogue 211
  17. Chapter 11. English films vs Italian films 229
  18. Part IV. Identity construction in dubbing
  19. Chapter 12. Sleeping with the fishes 245
  20. Chapter 13. Constructing youth identities in dubbed movies 263
  21. General Index 281
  22. Name Index 283
https://doi.org/10.1075/btl.148.05cha

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. The dubbing revolution 1
  4. Part I. Historical approaches
  5. Chapter 1. Undoing dubbing 17
  6. Chapter 2. When the Thief of Bagdad tried to steal the show 41
  7. Chapter 3. Locked into dubbing 63
  8. Chapter 4. Auteur dubbing 79
  9. Part II. New trends in dubbing research and practice
  10. Chapter 5. Audiovisual translation in the age of digital transformation 103
  11. Chapter 6. Are we all together across languages? 125
  12. Chapter 7. Fandubbing across time and space 145
  13. Chapter 8. To Europe with love 169
  14. Part III. The linguistics of dubbing
  15. Chapter 9. More than words can say 191
  16. Chapter 10. Representing orality through questions in original and translated film dialogue 211
  17. Chapter 11. English films vs Italian films 229
  18. Part IV. Identity construction in dubbing
  19. Chapter 12. Sleeping with the fishes 245
  20. Chapter 13. Constructing youth identities in dubbed movies 263
  21. General Index 281
  22. Name Index 283
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