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Chapter 6. Globalization of the emerging media newsroom

Implications for translation and international news flow in the case of BuzzFeed Japan
  • Kayo Matsushita
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Abstract

Recent technological advances have fuelled the emergence of online media sites such as BuzzFeed, which disseminates news content across multiple platforms. Characterized by its global network, BuzzFeed relies on translation to facilitate the constant exchange of content between regions. At BuzzFeed Japan, BuzzFeed’s newest international edition at the time of writing, journalists are adapting to meet novel demands for translated multimedia content. Seldom required of conventional media journalists in Japan, news translation in the Japanese context is relatively unexplored but increasingly relevant (Matsushita 2016). Through interviews with key players of the newsroom and a full-staff survey, this chapter investigates BuzzFeed Japan’s news translation practices, highlighting journalists’ diversifying roles. It also suggests the possibility of media convergence increasing news flow from Japan to the rest of the world.

Abstract

Recent technological advances have fuelled the emergence of online media sites such as BuzzFeed, which disseminates news content across multiple platforms. Characterized by its global network, BuzzFeed relies on translation to facilitate the constant exchange of content between regions. At BuzzFeed Japan, BuzzFeed’s newest international edition at the time of writing, journalists are adapting to meet novel demands for translated multimedia content. Seldom required of conventional media journalists in Japan, news translation in the Japanese context is relatively unexplored but increasingly relevant (Matsushita 2016). Through interviews with key players of the newsroom and a full-staff survey, this chapter investigates BuzzFeed Japan’s news translation practices, highlighting journalists’ diversifying roles. It also suggests the possibility of media convergence increasing news flow from Japan to the rest of the world.

Heruntergeladen am 28.9.2025 von https://www.degruyterbrill.com/document/doi/10.1075/btl.146.06mat/html
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