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24 Managing CSR Communication

  • Dennis Schoeneborn und Verena Girschik
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Handbook of Management Communication
Ein Kapitel aus dem Buch Handbook of Management Communication

Abstract

In this chapter we elaborate on how corporate social responsibility (CSR) strategies and practices both produce and are produced by CSR communication. We outline three main characteristics of CSR communication as a particular form of management communication, that is, CSR communication’s institutionalized, contested, and moralized character. From this basis, we derive key theoretical and practical implications for CSR-related management communication. We structure our considerations along three different orientations: (1) communication from the top-down (e. g., a firm’s aspirational talk), (2) communication from the bottom-up (e. g., internal activism), and (3) communication around the organization (e. g., how to develop resonance capacities for the multiplicity of external/societal voices). The chapter closes with a brief conclusion and outlook in which we address the need for further research on the actionability, consequentiality, and bindingness of CSR communication.

Abstract

In this chapter we elaborate on how corporate social responsibility (CSR) strategies and practices both produce and are produced by CSR communication. We outline three main characteristics of CSR communication as a particular form of management communication, that is, CSR communication’s institutionalized, contested, and moralized character. From this basis, we derive key theoretical and practical implications for CSR-related management communication. We structure our considerations along three different orientations: (1) communication from the top-down (e. g., a firm’s aspirational talk), (2) communication from the bottom-up (e. g., internal activism), and (3) communication around the organization (e. g., how to develop resonance capacities for the multiplicity of external/societal voices). The chapter closes with a brief conclusion and outlook in which we address the need for further research on the actionability, consequentiality, and bindingness of CSR communication.

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface to the Handbooks of Applied Linguistics Series V
  3. Contents VII
  4. Introducing 1
  5. Part I: Practices of management communication
  6. 1 Speaking 27
  7. 2 Writing 47
  8. 3 Deciding 69
  9. 4 Creating by communicating 87
  10. 5 Networking 105
  11. 6 Controlling and resisting 123
  12. 7 Tweeting 143
  13. 8 Documenting 161
  14. 9 Posting 177
  15. II. Forms of management communication
  16. 10 Strategizing 195
  17. 11 Leading 213
  18. 12 Planning and designing 231
  19. 13 Routinizing 247
  20. 14 Branding 263
  21. 15 Managing communication 279
  22. 16 Mentoring 295
  23. 17 Counseling 313
  24. 18 Developing organizations 335
  25. 19 Accounting 355
  26. Part III: Contexts of management communication
  27. 20 Managing communication in multilingual workplaces 373
  28. 21 Exploring and analyzing linguistic environments 389
  29. 22 Managing high reliability organizations 409
  30. 23 Building communities 427
  31. 24 Managing CSR Communication 443
  32. 25 Rating social and environmental performances 459
  33. 26 Managing in hospitals 477
  34. 27 Crowdsourcing 493
  35. 28 Managing and being managed by emotions 511
  36. 29 Changing through communication 529
  37. About the contributors 549
  38. Index 559
https://doi.org/10.1515/9781501508059-024

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface to the Handbooks of Applied Linguistics Series V
  3. Contents VII
  4. Introducing 1
  5. Part I: Practices of management communication
  6. 1 Speaking 27
  7. 2 Writing 47
  8. 3 Deciding 69
  9. 4 Creating by communicating 87
  10. 5 Networking 105
  11. 6 Controlling and resisting 123
  12. 7 Tweeting 143
  13. 8 Documenting 161
  14. 9 Posting 177
  15. II. Forms of management communication
  16. 10 Strategizing 195
  17. 11 Leading 213
  18. 12 Planning and designing 231
  19. 13 Routinizing 247
  20. 14 Branding 263
  21. 15 Managing communication 279
  22. 16 Mentoring 295
  23. 17 Counseling 313
  24. 18 Developing organizations 335
  25. 19 Accounting 355
  26. Part III: Contexts of management communication
  27. 20 Managing communication in multilingual workplaces 373
  28. 21 Exploring and analyzing linguistic environments 389
  29. 22 Managing high reliability organizations 409
  30. 23 Building communities 427
  31. 24 Managing CSR Communication 443
  32. 25 Rating social and environmental performances 459
  33. 26 Managing in hospitals 477
  34. 27 Crowdsourcing 493
  35. 28 Managing and being managed by emotions 511
  36. 29 Changing through communication 529
  37. About the contributors 549
  38. Index 559
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Heruntergeladen am 27.9.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9781501508059-024/html
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