21 Exploring and analyzing linguistic environments
-
Abstract
This chapter introduces a discursive perspective on the communicative environment of organizations and demonstrates how applied discourse linguistics and management partners can jointly explore discourses in order to improve how stakeholders can be addressed. The approach is illustrated by a case study on the communication management of energy discourses in Switzerland. Even if there are only a few transdisciplinary approaches to discourse analysis, it is shown how applied linguistics could offer its data-driven perspective to change the digital practices of management communication. After presenting key theoretical assumptions, the first part of this chapter deals with the practitioners’ tasks from a transdisciplinary perspective. As for the second part, it shows how to cope with them by using applied discourse linguistics, which is shown in the conclusion as a way to change the practice of management communication.
Abstract
This chapter introduces a discursive perspective on the communicative environment of organizations and demonstrates how applied discourse linguistics and management partners can jointly explore discourses in order to improve how stakeholders can be addressed. The approach is illustrated by a case study on the communication management of energy discourses in Switzerland. Even if there are only a few transdisciplinary approaches to discourse analysis, it is shown how applied linguistics could offer its data-driven perspective to change the digital practices of management communication. After presenting key theoretical assumptions, the first part of this chapter deals with the practitioners’ tasks from a transdisciplinary perspective. As for the second part, it shows how to cope with them by using applied discourse linguistics, which is shown in the conclusion as a way to change the practice of management communication.
Chapters in this book
- Frontmatter I
- Preface to the Handbooks of Applied Linguistics Series V
- Contents VII
- Introducing 1
-
Part I: Practices of management communication
- 1 Speaking 27
- 2 Writing 47
- 3 Deciding 69
- 4 Creating by communicating 87
- 5 Networking 105
- 6 Controlling and resisting 123
- 7 Tweeting 143
- 8 Documenting 161
- 9 Posting 177
-
II. Forms of management communication
- 10 Strategizing 195
- 11 Leading 213
- 12 Planning and designing 231
- 13 Routinizing 247
- 14 Branding 263
- 15 Managing communication 279
- 16 Mentoring 295
- 17 Counseling 313
- 18 Developing organizations 335
- 19 Accounting 355
-
Part III: Contexts of management communication
- 20 Managing communication in multilingual workplaces 373
- 21 Exploring and analyzing linguistic environments 389
- 22 Managing high reliability organizations 409
- 23 Building communities 427
- 24 Managing CSR Communication 443
- 25 Rating social and environmental performances 459
- 26 Managing in hospitals 477
- 27 Crowdsourcing 493
- 28 Managing and being managed by emotions 511
- 29 Changing through communication 529
- About the contributors 549
- Index 559
Chapters in this book
- Frontmatter I
- Preface to the Handbooks of Applied Linguistics Series V
- Contents VII
- Introducing 1
-
Part I: Practices of management communication
- 1 Speaking 27
- 2 Writing 47
- 3 Deciding 69
- 4 Creating by communicating 87
- 5 Networking 105
- 6 Controlling and resisting 123
- 7 Tweeting 143
- 8 Documenting 161
- 9 Posting 177
-
II. Forms of management communication
- 10 Strategizing 195
- 11 Leading 213
- 12 Planning and designing 231
- 13 Routinizing 247
- 14 Branding 263
- 15 Managing communication 279
- 16 Mentoring 295
- 17 Counseling 313
- 18 Developing organizations 335
- 19 Accounting 355
-
Part III: Contexts of management communication
- 20 Managing communication in multilingual workplaces 373
- 21 Exploring and analyzing linguistic environments 389
- 22 Managing high reliability organizations 409
- 23 Building communities 427
- 24 Managing CSR Communication 443
- 25 Rating social and environmental performances 459
- 26 Managing in hospitals 477
- 27 Crowdsourcing 493
- 28 Managing and being managed by emotions 511
- 29 Changing through communication 529
- About the contributors 549
- Index 559
