15 Managing communication
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Rickard Andersson
Abstract
This chapter deals with communication management as a specific form of management communication responsible for authoring, enacting, and controlling an organization’s communication to create value. The chapter covers central ideas in the communication management literature, the practices, forms and contexts of communication management, and how the communication management literature has approached the concept of value creation. The authors encourage researchers interested in communication management to investigate what forms and practices of communication management could stimulate stakeholder polyphony and employee voice. The first section contains a brief overview over central ideas in the communication management literature, the second section focuses on the practices, forms and contexts of communication management, the third section contains a review of communication management and value creation, the fourth section highlights the usefulness of the Communication as Constitutive (CCO) approach for analyzing contemporary developments in communication management, and the last section contains the conclusions and future directions.
Abstract
This chapter deals with communication management as a specific form of management communication responsible for authoring, enacting, and controlling an organization’s communication to create value. The chapter covers central ideas in the communication management literature, the practices, forms and contexts of communication management, and how the communication management literature has approached the concept of value creation. The authors encourage researchers interested in communication management to investigate what forms and practices of communication management could stimulate stakeholder polyphony and employee voice. The first section contains a brief overview over central ideas in the communication management literature, the second section focuses on the practices, forms and contexts of communication management, the third section contains a review of communication management and value creation, the fourth section highlights the usefulness of the Communication as Constitutive (CCO) approach for analyzing contemporary developments in communication management, and the last section contains the conclusions and future directions.
Chapters in this book
- Frontmatter I
- Preface to the Handbooks of Applied Linguistics Series V
- Contents VII
- Introducing 1
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Part I: Practices of management communication
- 1 Speaking 27
- 2 Writing 47
- 3 Deciding 69
- 4 Creating by communicating 87
- 5 Networking 105
- 6 Controlling and resisting 123
- 7 Tweeting 143
- 8 Documenting 161
- 9 Posting 177
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II. Forms of management communication
- 10 Strategizing 195
- 11 Leading 213
- 12 Planning and designing 231
- 13 Routinizing 247
- 14 Branding 263
- 15 Managing communication 279
- 16 Mentoring 295
- 17 Counseling 313
- 18 Developing organizations 335
- 19 Accounting 355
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Part III: Contexts of management communication
- 20 Managing communication in multilingual workplaces 373
- 21 Exploring and analyzing linguistic environments 389
- 22 Managing high reliability organizations 409
- 23 Building communities 427
- 24 Managing CSR Communication 443
- 25 Rating social and environmental performances 459
- 26 Managing in hospitals 477
- 27 Crowdsourcing 493
- 28 Managing and being managed by emotions 511
- 29 Changing through communication 529
- About the contributors 549
- Index 559
Chapters in this book
- Frontmatter I
- Preface to the Handbooks of Applied Linguistics Series V
- Contents VII
- Introducing 1
-
Part I: Practices of management communication
- 1 Speaking 27
- 2 Writing 47
- 3 Deciding 69
- 4 Creating by communicating 87
- 5 Networking 105
- 6 Controlling and resisting 123
- 7 Tweeting 143
- 8 Documenting 161
- 9 Posting 177
-
II. Forms of management communication
- 10 Strategizing 195
- 11 Leading 213
- 12 Planning and designing 231
- 13 Routinizing 247
- 14 Branding 263
- 15 Managing communication 279
- 16 Mentoring 295
- 17 Counseling 313
- 18 Developing organizations 335
- 19 Accounting 355
-
Part III: Contexts of management communication
- 20 Managing communication in multilingual workplaces 373
- 21 Exploring and analyzing linguistic environments 389
- 22 Managing high reliability organizations 409
- 23 Building communities 427
- 24 Managing CSR Communication 443
- 25 Rating social and environmental performances 459
- 26 Managing in hospitals 477
- 27 Crowdsourcing 493
- 28 Managing and being managed by emotions 511
- 29 Changing through communication 529
- About the contributors 549
- Index 559
