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9 Posting

  • Salla-Maaria Laaksonen
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Handbook of Management Communication
This chapter is in the book Handbook of Management Communication

Abstract

This chapter discusses posting status updates in internal social media as a practice of management communication, a way of voicing decisions, issues, ideas, and concerns in organizations. Posting is conceptualized as a technology-mediated textual form and an intra-organizational communication practice, which functions by transmitting and mediating organizational voices and by constituting the organization and its culture. Current research typically explores the possibilities and constraints imposed by technological affordances of the digital platforms or mobilizes digital discourse approaches to explore the linguistic features of posts. This chapter maintains that posting is not only shaped by the technology, but also by the organizational context, and their socio-technical reconfigurations should be considered when studying posting. The chapter first shows how posting, as both text and practice, is shaped by the affordances of digital platforms, then discusses different functions of posting in organizations, and concludes with a discussion of power relations connected to posting.

Abstract

This chapter discusses posting status updates in internal social media as a practice of management communication, a way of voicing decisions, issues, ideas, and concerns in organizations. Posting is conceptualized as a technology-mediated textual form and an intra-organizational communication practice, which functions by transmitting and mediating organizational voices and by constituting the organization and its culture. Current research typically explores the possibilities and constraints imposed by technological affordances of the digital platforms or mobilizes digital discourse approaches to explore the linguistic features of posts. This chapter maintains that posting is not only shaped by the technology, but also by the organizational context, and their socio-technical reconfigurations should be considered when studying posting. The chapter first shows how posting, as both text and practice, is shaped by the affordances of digital platforms, then discusses different functions of posting in organizations, and concludes with a discussion of power relations connected to posting.

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