2 Writing
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Abstract
This chapter explains why practices of writing are key for managers and leaders. It draws on two action research case studies that illustrate the needs for and benefits of empirically based knowledge on writing in management and leadership roles. An overview of the state of research shows that, besides multitudes of analyses of managerial genres as final products, only little research has been done to understand and improve the dynamic processes of writing in the field. The chapter concludes that future directions of research must include investigating how the rapidly increasing amount of written management and leadership communication comes into being and how its quality can be improved through management education. The structure of the chapter takes the readers from the topic’s relevance (Section 1) to the fragmentary state of research (2), the two case studies (3, 4), and suggestions to close the research gap through a dynamic approach (5).
Abstract
This chapter explains why practices of writing are key for managers and leaders. It draws on two action research case studies that illustrate the needs for and benefits of empirically based knowledge on writing in management and leadership roles. An overview of the state of research shows that, besides multitudes of analyses of managerial genres as final products, only little research has been done to understand and improve the dynamic processes of writing in the field. The chapter concludes that future directions of research must include investigating how the rapidly increasing amount of written management and leadership communication comes into being and how its quality can be improved through management education. The structure of the chapter takes the readers from the topic’s relevance (Section 1) to the fragmentary state of research (2), the two case studies (3, 4), and suggestions to close the research gap through a dynamic approach (5).
Chapters in this book
- Frontmatter I
- Preface to the Handbooks of Applied Linguistics Series V
- Contents VII
- Introducing 1
-
Part I: Practices of management communication
- 1 Speaking 27
- 2 Writing 47
- 3 Deciding 69
- 4 Creating by communicating 87
- 5 Networking 105
- 6 Controlling and resisting 123
- 7 Tweeting 143
- 8 Documenting 161
- 9 Posting 177
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II. Forms of management communication
- 10 Strategizing 195
- 11 Leading 213
- 12 Planning and designing 231
- 13 Routinizing 247
- 14 Branding 263
- 15 Managing communication 279
- 16 Mentoring 295
- 17 Counseling 313
- 18 Developing organizations 335
- 19 Accounting 355
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Part III: Contexts of management communication
- 20 Managing communication in multilingual workplaces 373
- 21 Exploring and analyzing linguistic environments 389
- 22 Managing high reliability organizations 409
- 23 Building communities 427
- 24 Managing CSR Communication 443
- 25 Rating social and environmental performances 459
- 26 Managing in hospitals 477
- 27 Crowdsourcing 493
- 28 Managing and being managed by emotions 511
- 29 Changing through communication 529
- About the contributors 549
- Index 559
Chapters in this book
- Frontmatter I
- Preface to the Handbooks of Applied Linguistics Series V
- Contents VII
- Introducing 1
-
Part I: Practices of management communication
- 1 Speaking 27
- 2 Writing 47
- 3 Deciding 69
- 4 Creating by communicating 87
- 5 Networking 105
- 6 Controlling and resisting 123
- 7 Tweeting 143
- 8 Documenting 161
- 9 Posting 177
-
II. Forms of management communication
- 10 Strategizing 195
- 11 Leading 213
- 12 Planning and designing 231
- 13 Routinizing 247
- 14 Branding 263
- 15 Managing communication 279
- 16 Mentoring 295
- 17 Counseling 313
- 18 Developing organizations 335
- 19 Accounting 355
-
Part III: Contexts of management communication
- 20 Managing communication in multilingual workplaces 373
- 21 Exploring and analyzing linguistic environments 389
- 22 Managing high reliability organizations 409
- 23 Building communities 427
- 24 Managing CSR Communication 443
- 25 Rating social and environmental performances 459
- 26 Managing in hospitals 477
- 27 Crowdsourcing 493
- 28 Managing and being managed by emotions 511
- 29 Changing through communication 529
- About the contributors 549
- Index 559
