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Chapter 12. Combining translation policy and imagology

The case of Dutch literature in Italy
  • Paola Gentile
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Translation Flows
This chapter is in the book Translation Flows

Abstract

This chapter establishes a connection between the fields of translation policy and imagology to scrutinize the strategies employed by governmental organizations in their support of literary translations. It aims to investigate the role of these strategies in facilitating cultural transfers and shaping evolving perceptions of a country internationally. An overview of the policy by the Dutch Foundation for Literature in transnational events will be followed by an examination of promotional strategies employed by the Italian publisher Iperborea. The similarities between the advertising material employed by the DFL and the images used by Iperborea to promote Dutch literature in Italy will be illustrated by means of paratexts and a series of interviews with relevant stakeholders.

Abstract

This chapter establishes a connection between the fields of translation policy and imagology to scrutinize the strategies employed by governmental organizations in their support of literary translations. It aims to investigate the role of these strategies in facilitating cultural transfers and shaping evolving perceptions of a country internationally. An overview of the policy by the Dutch Foundation for Literature in transnational events will be followed by an examination of promotional strategies employed by the Italian publisher Iperborea. The similarities between the advertising material employed by the DFL and the images used by Iperborea to promote Dutch literature in Italy will be illustrated by means of paratexts and a series of interviews with relevant stakeholders.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Foreword vii
  4. Part 1. Historical flows
  5. Chapter 1. A naïve inquiry into translation between Aboriginal languages in pre-Invasion Australia 3
  6. Chapter 2. The circulation of knowledge vs the mobility of translation, or how mobile are translators and translations? 23
  7. Chapter 3. A transatlantic flow of Spanish and Catalan romans-à-clef 43
  8. Chapter 4. Recognition versus redistribution? 69
  9. Chapter 5. From intersection to interculture 87
  10. Part 2. Current flows
  11. Chapter 6. Recirculated, recontextualized, reworked 107
  12. Chapter 7. Nollywood and indigenous language translation flows 129
  13. Chapter 8. Maryse Condé and the Alternative Nobel Prize of 2018 149
  14. Chapter 9. The role of literary agents in the international flow of texts 163
  15. Chapter 10. Flowing to the reception side 183
  16. Chapter 11. The tidalectics of translation 207
  17. Chapter 12. Combining translation policy and imagology 225
  18. Notes on the authors 247
  19. Index 251
https://doi.org/10.1075/btl.163.12gen

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Foreword vii
  4. Part 1. Historical flows
  5. Chapter 1. A naïve inquiry into translation between Aboriginal languages in pre-Invasion Australia 3
  6. Chapter 2. The circulation of knowledge vs the mobility of translation, or how mobile are translators and translations? 23
  7. Chapter 3. A transatlantic flow of Spanish and Catalan romans-à-clef 43
  8. Chapter 4. Recognition versus redistribution? 69
  9. Chapter 5. From intersection to interculture 87
  10. Part 2. Current flows
  11. Chapter 6. Recirculated, recontextualized, reworked 107
  12. Chapter 7. Nollywood and indigenous language translation flows 129
  13. Chapter 8. Maryse Condé and the Alternative Nobel Prize of 2018 149
  14. Chapter 9. The role of literary agents in the international flow of texts 163
  15. Chapter 10. Flowing to the reception side 183
  16. Chapter 11. The tidalectics of translation 207
  17. Chapter 12. Combining translation policy and imagology 225
  18. Notes on the authors 247
  19. Index 251
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