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Media interpreting

From user expectations to audience comprehension
  • Franz Pöchhacker
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Reception Studies and Audiovisual Translation
Ein Kapitel aus dem Buch Reception Studies and Audiovisual Translation

Abstract

This chapter offers a thorough conceptual analysis of media interpreting as a form of audiovisual translation, with special reference to interpreting performed for broadcast mass media programs, especially on television. Based on criteria such as interpreting modes, language modality and communicative scenarios, a fourfold (proto)typology of media interpreting is proposed as a framework for the presentation of reception-oriented studies. Following a review of the evolution of reception-oriented research on media interpreting, with special attention to methodological approaches, two main lines of work are identified: research on media users’ expectations and assessment of interpreted audiovisual content, and studies on media accessibility for deaf viewers through signed language interpreting. Relevant research designs are exemplified in an effort to highlight promising avenues for future studies.

Abstract

This chapter offers a thorough conceptual analysis of media interpreting as a form of audiovisual translation, with special reference to interpreting performed for broadcast mass media programs, especially on television. Based on criteria such as interpreting modes, language modality and communicative scenarios, a fourfold (proto)typology of media interpreting is proposed as a framework for the presentation of reception-oriented studies. Following a review of the evolution of reception-oriented research on media interpreting, with special attention to methodological approaches, two main lines of work are identified: research on media users’ expectations and assessment of interpreted audiovisual content, and studies on media accessibility for deaf viewers through signed language interpreting. Relevant research designs are exemplified in an effort to highlight promising avenues for future studies.

Kapitel in diesem Buch

  1. Prelim pages i
  2. Table of contents v
  3. Introduction vii
  4. Part I. Defining reception studies
  5. Media audiences and reception studies 3
  6. Film, cinema and reception studies 21
  7. Translation studies, audiovisual translation and reception 43
  8. Part II. Methodology in reception studies and audiovisual translation
  9. Multi-method research 69
  10. Triangulation of online and offline measures of processing and reception in AVT 91
  11. Discourse analysis, pragmatics, multimodal analysis 111
  12. Historical approaches to AVT reception 133
  13. Part III. AVT modalities and reception studies
  14. Dubbing, perception and reception 159
  15. Reception studies in audiovisual translation – interlingual subtitling 179
  16. Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
  17. Audio description and reception-centred research 225
  18. Part IV. Hybrid media and new audiences
  19. Media interpreting 253
  20. Reception studies in game localisation 277
  21. On the reception of mobile content 297
  22. New audiences, international distribution, and translation 321
  23. Bio-notes 343
  24. Filmography 349
  25. Subject index 351
https://doi.org/10.1075/btl.141.13poc

Kapitel in diesem Buch

  1. Prelim pages i
  2. Table of contents v
  3. Introduction vii
  4. Part I. Defining reception studies
  5. Media audiences and reception studies 3
  6. Film, cinema and reception studies 21
  7. Translation studies, audiovisual translation and reception 43
  8. Part II. Methodology in reception studies and audiovisual translation
  9. Multi-method research 69
  10. Triangulation of online and offline measures of processing and reception in AVT 91
  11. Discourse analysis, pragmatics, multimodal analysis 111
  12. Historical approaches to AVT reception 133
  13. Part III. AVT modalities and reception studies
  14. Dubbing, perception and reception 159
  15. Reception studies in audiovisual translation – interlingual subtitling 179
  16. Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
  17. Audio description and reception-centred research 225
  18. Part IV. Hybrid media and new audiences
  19. Media interpreting 253
  20. Reception studies in game localisation 277
  21. On the reception of mobile content 297
  22. New audiences, international distribution, and translation 321
  23. Bio-notes 343
  24. Filmography 349
  25. Subject index 351
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© 2025 De Gruyter Brill
Heruntergeladen am 28.12.2025 von https://www.degruyterbrill.com/document/doi/10.1075/btl.141.13poc/html?lang=de
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