Media interpreting
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Franz Pöchhacker
Abstract
This chapter offers a thorough conceptual analysis of media interpreting as a form of audiovisual translation, with special reference to interpreting performed for broadcast mass media programs, especially on television. Based on criteria such as interpreting modes, language modality and communicative scenarios, a fourfold (proto)typology of media interpreting is proposed as a framework for the presentation of reception-oriented studies. Following a review of the evolution of reception-oriented research on media interpreting, with special attention to methodological approaches, two main lines of work are identified: research on media users’ expectations and assessment of interpreted audiovisual content, and studies on media accessibility for deaf viewers through signed language interpreting. Relevant research designs are exemplified in an effort to highlight promising avenues for future studies.
Abstract
This chapter offers a thorough conceptual analysis of media interpreting as a form of audiovisual translation, with special reference to interpreting performed for broadcast mass media programs, especially on television. Based on criteria such as interpreting modes, language modality and communicative scenarios, a fourfold (proto)typology of media interpreting is proposed as a framework for the presentation of reception-oriented studies. Following a review of the evolution of reception-oriented research on media interpreting, with special attention to methodological approaches, two main lines of work are identified: research on media users’ expectations and assessment of interpreted audiovisual content, and studies on media accessibility for deaf viewers through signed language interpreting. Relevant research designs are exemplified in an effort to highlight promising avenues for future studies.
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
- Introduction vii
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Part I. Defining reception studies
- Media audiences and reception studies 3
- Film, cinema and reception studies 21
- Translation studies, audiovisual translation and reception 43
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Part II. Methodology in reception studies and audiovisual translation
- Multi-method research 69
- Triangulation of online and offline measures of processing and reception in AVT 91
- Discourse analysis, pragmatics, multimodal analysis 111
- Historical approaches to AVT reception 133
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Part III. AVT modalities and reception studies
- Dubbing, perception and reception 159
- Reception studies in audiovisual translation – interlingual subtitling 179
- Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
- Audio description and reception-centred research 225
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Part IV. Hybrid media and new audiences
- Media interpreting 253
- Reception studies in game localisation 277
- On the reception of mobile content 297
- New audiences, international distribution, and translation 321
- Bio-notes 343
- Filmography 349
- Subject index 351
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
- Introduction vii
-
Part I. Defining reception studies
- Media audiences and reception studies 3
- Film, cinema and reception studies 21
- Translation studies, audiovisual translation and reception 43
-
Part II. Methodology in reception studies and audiovisual translation
- Multi-method research 69
- Triangulation of online and offline measures of processing and reception in AVT 91
- Discourse analysis, pragmatics, multimodal analysis 111
- Historical approaches to AVT reception 133
-
Part III. AVT modalities and reception studies
- Dubbing, perception and reception 159
- Reception studies in audiovisual translation – interlingual subtitling 179
- Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
- Audio description and reception-centred research 225
-
Part IV. Hybrid media and new audiences
- Media interpreting 253
- Reception studies in game localisation 277
- On the reception of mobile content 297
- New audiences, international distribution, and translation 321
- Bio-notes 343
- Filmography 349
- Subject index 351
