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Multi-method research

Reception in context
  • Tiina Tuominen
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Reception Studies and Audiovisual Translation
This chapter is in the book Reception Studies and Audiovisual Translation

Abstract

This chapter discusses research approaches that investigate reception in its context, both the audiovisual context in which the translation appears and the social context in which it is being viewed. The studies introduced in this chapter include thematic studies which focus on examining the viewers’ interpretations of a specific aspect of the translated programme, as well as wide-ranging studies which explore viewers’ attitudes and expectations towards audiovisual translations. The methods introduced in the chapter include questionnaires with qualitative and quantitative approaches, interviews, focus group research, observation, and some novel research approaches arising from the model of user-centered translation and the concepts of usability and user experience. Finally, the chapter argues for the benefits of large-scale, collective research approaches and replication of research designs in a variety of contexts.

Abstract

This chapter discusses research approaches that investigate reception in its context, both the audiovisual context in which the translation appears and the social context in which it is being viewed. The studies introduced in this chapter include thematic studies which focus on examining the viewers’ interpretations of a specific aspect of the translated programme, as well as wide-ranging studies which explore viewers’ attitudes and expectations towards audiovisual translations. The methods introduced in the chapter include questionnaires with qualitative and quantitative approaches, interviews, focus group research, observation, and some novel research approaches arising from the model of user-centered translation and the concepts of usability and user experience. Finally, the chapter argues for the benefits of large-scale, collective research approaches and replication of research designs in a variety of contexts.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Introduction vii
  4. Part I. Defining reception studies
  5. Media audiences and reception studies 3
  6. Film, cinema and reception studies 21
  7. Translation studies, audiovisual translation and reception 43
  8. Part II. Methodology in reception studies and audiovisual translation
  9. Multi-method research 69
  10. Triangulation of online and offline measures of processing and reception in AVT 91
  11. Discourse analysis, pragmatics, multimodal analysis 111
  12. Historical approaches to AVT reception 133
  13. Part III. AVT modalities and reception studies
  14. Dubbing, perception and reception 159
  15. Reception studies in audiovisual translation – interlingual subtitling 179
  16. Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
  17. Audio description and reception-centred research 225
  18. Part IV. Hybrid media and new audiences
  19. Media interpreting 253
  20. Reception studies in game localisation 277
  21. On the reception of mobile content 297
  22. New audiences, international distribution, and translation 321
  23. Bio-notes 343
  24. Filmography 349
  25. Subject index 351
https://doi.org/10.1075/btl.141.05tuo

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Introduction vii
  4. Part I. Defining reception studies
  5. Media audiences and reception studies 3
  6. Film, cinema and reception studies 21
  7. Translation studies, audiovisual translation and reception 43
  8. Part II. Methodology in reception studies and audiovisual translation
  9. Multi-method research 69
  10. Triangulation of online and offline measures of processing and reception in AVT 91
  11. Discourse analysis, pragmatics, multimodal analysis 111
  12. Historical approaches to AVT reception 133
  13. Part III. AVT modalities and reception studies
  14. Dubbing, perception and reception 159
  15. Reception studies in audiovisual translation – interlingual subtitling 179
  16. Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
  17. Audio description and reception-centred research 225
  18. Part IV. Hybrid media and new audiences
  19. Media interpreting 253
  20. Reception studies in game localisation 277
  21. On the reception of mobile content 297
  22. New audiences, international distribution, and translation 321
  23. Bio-notes 343
  24. Filmography 349
  25. Subject index 351
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