Reception studies in audiovisual translation – interlingual subtitling
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Kristijan Nikolić
Abstract
Interlingual subtitling is the principal way of translating audiovisual content in many countries. It has been descriptively studied by scholars in numerous books and articles. However, studies attempting to tackle this phenomenon empirically, such as reception studies, have been scarce until recently, and only over the last couple of years have such studies become more common. The reason for the relative scarcity of empirical research in interlingual subtitling is its complexity. Finding the right subjects, using the adequate technology and obtaining funding may be a complicated and lengthy process. For instance, eye tracking technology started to be used only recently in studies that offered scholars concrete findings about viewers’ reception. But is eye tracking the only valid research method? This chapter follows the developments in empirical research into interlingual subtitling, introducing the findings of such research and suggesting future directions.
Abstract
Interlingual subtitling is the principal way of translating audiovisual content in many countries. It has been descriptively studied by scholars in numerous books and articles. However, studies attempting to tackle this phenomenon empirically, such as reception studies, have been scarce until recently, and only over the last couple of years have such studies become more common. The reason for the relative scarcity of empirical research in interlingual subtitling is its complexity. Finding the right subjects, using the adequate technology and obtaining funding may be a complicated and lengthy process. For instance, eye tracking technology started to be used only recently in studies that offered scholars concrete findings about viewers’ reception. But is eye tracking the only valid research method? This chapter follows the developments in empirical research into interlingual subtitling, introducing the findings of such research and suggesting future directions.
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
- Introduction vii
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Part I. Defining reception studies
- Media audiences and reception studies 3
- Film, cinema and reception studies 21
- Translation studies, audiovisual translation and reception 43
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Part II. Methodology in reception studies and audiovisual translation
- Multi-method research 69
- Triangulation of online and offline measures of processing and reception in AVT 91
- Discourse analysis, pragmatics, multimodal analysis 111
- Historical approaches to AVT reception 133
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Part III. AVT modalities and reception studies
- Dubbing, perception and reception 159
- Reception studies in audiovisual translation – interlingual subtitling 179
- Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
- Audio description and reception-centred research 225
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Part IV. Hybrid media and new audiences
- Media interpreting 253
- Reception studies in game localisation 277
- On the reception of mobile content 297
- New audiences, international distribution, and translation 321
- Bio-notes 343
- Filmography 349
- Subject index 351
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
- Introduction vii
-
Part I. Defining reception studies
- Media audiences and reception studies 3
- Film, cinema and reception studies 21
- Translation studies, audiovisual translation and reception 43
-
Part II. Methodology in reception studies and audiovisual translation
- Multi-method research 69
- Triangulation of online and offline measures of processing and reception in AVT 91
- Discourse analysis, pragmatics, multimodal analysis 111
- Historical approaches to AVT reception 133
-
Part III. AVT modalities and reception studies
- Dubbing, perception and reception 159
- Reception studies in audiovisual translation – interlingual subtitling 179
- Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
- Audio description and reception-centred research 225
-
Part IV. Hybrid media and new audiences
- Media interpreting 253
- Reception studies in game localisation 277
- On the reception of mobile content 297
- New audiences, international distribution, and translation 321
- Bio-notes 343
- Filmography 349
- Subject index 351
