Translation studies, audiovisual translation and reception
-
Yves Gambier
Abstract
Reception of translated texts has thus far received relatively scant, uneven attention in Translation Studies (TS), even though reception studies theories have been applied in the last decades, first to literary translation and then touching upon other areas and text types. This chapter reports on the development of reception studies within TS, focusing on some of the most significant theoretical frameworks and methodologies proposed. It then moves on to audiovisual translation (AVT) in particular, exploring the very concepts of audience and reception. Adjacent concepts are also discussed, all having a bearing on the approach and the methodology, and all chosen for the investigation of reception. Last but not least, the chapter discusses the opportunities and challenges of interdisciplinarity which has brought, is bringing, and may continue to bring advances to the study of the reception of AV texts in translation.
Abstract
Reception of translated texts has thus far received relatively scant, uneven attention in Translation Studies (TS), even though reception studies theories have been applied in the last decades, first to literary translation and then touching upon other areas and text types. This chapter reports on the development of reception studies within TS, focusing on some of the most significant theoretical frameworks and methodologies proposed. It then moves on to audiovisual translation (AVT) in particular, exploring the very concepts of audience and reception. Adjacent concepts are also discussed, all having a bearing on the approach and the methodology, and all chosen for the investigation of reception. Last but not least, the chapter discusses the opportunities and challenges of interdisciplinarity which has brought, is bringing, and may continue to bring advances to the study of the reception of AV texts in translation.
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction vii
-
Part I. Defining reception studies
- Media audiences and reception studies 3
- Film, cinema and reception studies 21
- Translation studies, audiovisual translation and reception 43
-
Part II. Methodology in reception studies and audiovisual translation
- Multi-method research 69
- Triangulation of online and offline measures of processing and reception in AVT 91
- Discourse analysis, pragmatics, multimodal analysis 111
- Historical approaches to AVT reception 133
-
Part III. AVT modalities and reception studies
- Dubbing, perception and reception 159
- Reception studies in audiovisual translation – interlingual subtitling 179
- Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
- Audio description and reception-centred research 225
-
Part IV. Hybrid media and new audiences
- Media interpreting 253
- Reception studies in game localisation 277
- On the reception of mobile content 297
- New audiences, international distribution, and translation 321
- Bio-notes 343
- Filmography 349
- Subject index 351
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction vii
-
Part I. Defining reception studies
- Media audiences and reception studies 3
- Film, cinema and reception studies 21
- Translation studies, audiovisual translation and reception 43
-
Part II. Methodology in reception studies and audiovisual translation
- Multi-method research 69
- Triangulation of online and offline measures of processing and reception in AVT 91
- Discourse analysis, pragmatics, multimodal analysis 111
- Historical approaches to AVT reception 133
-
Part III. AVT modalities and reception studies
- Dubbing, perception and reception 159
- Reception studies in audiovisual translation – interlingual subtitling 179
- Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
- Audio description and reception-centred research 225
-
Part IV. Hybrid media and new audiences
- Media interpreting 253
- Reception studies in game localisation 277
- On the reception of mobile content 297
- New audiences, international distribution, and translation 321
- Bio-notes 343
- Filmography 349
- Subject index 351