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On the reception of mobile content

New challenges in audiovisual translation research
  • Alberto Fernández Costales
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Reception Studies and Audiovisual Translation
Ein Kapitel aus dem Buch Reception Studies and Audiovisual Translation

Abstract

The reception of translated audiovisual contents in mobile devices has been largely ignored in Translation Studies. The current chapter is intended to identify key areas and challenges for research in Audiovisual Translation, so we can have a better understanding of how mobile contents are received and appreciated by users. Research in this field is modulated by the hybridity of audiovisual texts in mobile phones, since this type of text is multimodal, multichannel, and multiplatform. A second challenge is the potential target of mobile contents: the notion of audience(s) needs to be revisited in the new scenario, where ubiquity, immediacy, and global access to digital contents have sparked the diversification of users’ profiles. The spotlight of this chapter is on research opportunities within the reception of mobile contents; the complexity of investigating new types of global audiences clearly demands interdisciplinary approaches and research designs.

Abstract

The reception of translated audiovisual contents in mobile devices has been largely ignored in Translation Studies. The current chapter is intended to identify key areas and challenges for research in Audiovisual Translation, so we can have a better understanding of how mobile contents are received and appreciated by users. Research in this field is modulated by the hybridity of audiovisual texts in mobile phones, since this type of text is multimodal, multichannel, and multiplatform. A second challenge is the potential target of mobile contents: the notion of audience(s) needs to be revisited in the new scenario, where ubiquity, immediacy, and global access to digital contents have sparked the diversification of users’ profiles. The spotlight of this chapter is on research opportunities within the reception of mobile contents; the complexity of investigating new types of global audiences clearly demands interdisciplinary approaches and research designs.

Kapitel in diesem Buch

  1. Prelim pages i
  2. Table of contents v
  3. Introduction vii
  4. Part I. Defining reception studies
  5. Media audiences and reception studies 3
  6. Film, cinema and reception studies 21
  7. Translation studies, audiovisual translation and reception 43
  8. Part II. Methodology in reception studies and audiovisual translation
  9. Multi-method research 69
  10. Triangulation of online and offline measures of processing and reception in AVT 91
  11. Discourse analysis, pragmatics, multimodal analysis 111
  12. Historical approaches to AVT reception 133
  13. Part III. AVT modalities and reception studies
  14. Dubbing, perception and reception 159
  15. Reception studies in audiovisual translation – interlingual subtitling 179
  16. Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
  17. Audio description and reception-centred research 225
  18. Part IV. Hybrid media and new audiences
  19. Media interpreting 253
  20. Reception studies in game localisation 277
  21. On the reception of mobile content 297
  22. New audiences, international distribution, and translation 321
  23. Bio-notes 343
  24. Filmography 349
  25. Subject index 351
https://doi.org/10.1075/btl.141.15fer

Kapitel in diesem Buch

  1. Prelim pages i
  2. Table of contents v
  3. Introduction vii
  4. Part I. Defining reception studies
  5. Media audiences and reception studies 3
  6. Film, cinema and reception studies 21
  7. Translation studies, audiovisual translation and reception 43
  8. Part II. Methodology in reception studies and audiovisual translation
  9. Multi-method research 69
  10. Triangulation of online and offline measures of processing and reception in AVT 91
  11. Discourse analysis, pragmatics, multimodal analysis 111
  12. Historical approaches to AVT reception 133
  13. Part III. AVT modalities and reception studies
  14. Dubbing, perception and reception 159
  15. Reception studies in audiovisual translation – interlingual subtitling 179
  16. Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
  17. Audio description and reception-centred research 225
  18. Part IV. Hybrid media and new audiences
  19. Media interpreting 253
  20. Reception studies in game localisation 277
  21. On the reception of mobile content 297
  22. New audiences, international distribution, and translation 321
  23. Bio-notes 343
  24. Filmography 349
  25. Subject index 351
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© 2025 De Gruyter Brill
Heruntergeladen am 28.12.2025 von https://www.degruyterbrill.com/document/doi/10.1075/btl.141.15fer/html?lang=de
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