13 Routinizing
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Alex Wright
Abstract
An understanding of organizing routines as phenomena that are constituted by communication is advanced. Data drawn from an ethnography of a cosmetics firm illustrates the performative power of a communicationally formed makeup routine. We argue that framing organizational routines as relational accomplishments, unfolding on the terra firma of interaction, extends existing debates that fail to account for how work actually gets done. The chapter points towards the need for future research to center how the communicational moves of actors (in human and nonhuman entanglements) produce routinized practice. Following a short introduction, how routines are regarded in organization and management theory is briefly reviewed; this is followed by an outlining of a communication-inspired understanding of routinization that centers relationality and performativity; next, data from our empirical setting is analyzed and discussed; a conclusion ends the chapter.
Abstract
An understanding of organizing routines as phenomena that are constituted by communication is advanced. Data drawn from an ethnography of a cosmetics firm illustrates the performative power of a communicationally formed makeup routine. We argue that framing organizational routines as relational accomplishments, unfolding on the terra firma of interaction, extends existing debates that fail to account for how work actually gets done. The chapter points towards the need for future research to center how the communicational moves of actors (in human and nonhuman entanglements) produce routinized practice. Following a short introduction, how routines are regarded in organization and management theory is briefly reviewed; this is followed by an outlining of a communication-inspired understanding of routinization that centers relationality and performativity; next, data from our empirical setting is analyzed and discussed; a conclusion ends the chapter.
Chapters in this book
- Frontmatter I
- Preface to the Handbooks of Applied Linguistics Series V
- Contents VII
- Introducing 1
-
Part I: Practices of management communication
- 1 Speaking 27
- 2 Writing 47
- 3 Deciding 69
- 4 Creating by communicating 87
- 5 Networking 105
- 6 Controlling and resisting 123
- 7 Tweeting 143
- 8 Documenting 161
- 9 Posting 177
-
II. Forms of management communication
- 10 Strategizing 195
- 11 Leading 213
- 12 Planning and designing 231
- 13 Routinizing 247
- 14 Branding 263
- 15 Managing communication 279
- 16 Mentoring 295
- 17 Counseling 313
- 18 Developing organizations 335
- 19 Accounting 355
-
Part III: Contexts of management communication
- 20 Managing communication in multilingual workplaces 373
- 21 Exploring and analyzing linguistic environments 389
- 22 Managing high reliability organizations 409
- 23 Building communities 427
- 24 Managing CSR Communication 443
- 25 Rating social and environmental performances 459
- 26 Managing in hospitals 477
- 27 Crowdsourcing 493
- 28 Managing and being managed by emotions 511
- 29 Changing through communication 529
- About the contributors 549
- Index 559
Chapters in this book
- Frontmatter I
- Preface to the Handbooks of Applied Linguistics Series V
- Contents VII
- Introducing 1
-
Part I: Practices of management communication
- 1 Speaking 27
- 2 Writing 47
- 3 Deciding 69
- 4 Creating by communicating 87
- 5 Networking 105
- 6 Controlling and resisting 123
- 7 Tweeting 143
- 8 Documenting 161
- 9 Posting 177
-
II. Forms of management communication
- 10 Strategizing 195
- 11 Leading 213
- 12 Planning and designing 231
- 13 Routinizing 247
- 14 Branding 263
- 15 Managing communication 279
- 16 Mentoring 295
- 17 Counseling 313
- 18 Developing organizations 335
- 19 Accounting 355
-
Part III: Contexts of management communication
- 20 Managing communication in multilingual workplaces 373
- 21 Exploring and analyzing linguistic environments 389
- 22 Managing high reliability organizations 409
- 23 Building communities 427
- 24 Managing CSR Communication 443
- 25 Rating social and environmental performances 459
- 26 Managing in hospitals 477
- 27 Crowdsourcing 493
- 28 Managing and being managed by emotions 511
- 29 Changing through communication 529
- About the contributors 549
- Index 559
