Startseite Modal functioning of rhetorical resources in selected multimodal cartoons
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Modal functioning of rhetorical resources in selected multimodal cartoons

  • Ana Pedrazzini EMAIL logo und Nora Scheuer
Veröffentlicht/Copyright: 19. Juli 2019
Semiotica
Aus der Zeitschrift Semiotica Band 2019 Heft 230

Abstract

Firstly, this paper aims to analyze how verbal and visual modes contribute to build two basic components of cartoons: the referenced situation and the fictional situation. Secondly, it aims to unravel the semiotics of this discursive genre by offering a fine-grained picture of modal variations and continuities of the rhetorical resources deployed, by means of which the fictional situation is displayed. The corpus is composed of 50 multimodal cartoons chosen by cartoonists of 22 nationalities as the most representative of their work in the frame of a wide questionnaire. Category analysis and non-parametric statistics were applied. We identified and fleshed out four different types of modal functioning of resources: visual preference, verbal preference, modal flexibility, and genuine multimodal functioning. Even if visual and multimodal metaphor were often in charge of transferring meaning from fiction to the referenced situation, results show that other resources such as antithesis, irony, and syllepsis can become the key resources of cartoons. Findings highlight the multilayered functioning of cartoons, among which plastic features can play a significant role, and provide further evidence in favor of the hyperdetermination of humor hypothesis proposed by Attardo.

Keywords: semiotic modes; plastic signs; humor; cartoonists; rhetorical figures

Funding statement: Universidad Nacional del Comahue C-130 This work was supported by the Universidad Nacional del Comahue (Grant Number: C-130), Agencia Nacional de de Promoción Científica y Tecnológica (Grant Number: PICT 2014-2929), Consejo Nacional de Investigaciones Científicas y Técnicas (Funder Id: http://dx.doi.org/10.13039/501100002923, Grant Number: PIP 0142)

Acknowledgments

We thank the cartoonists who kindly spent time on completing our questionnaire and sending a representative cartoon of their style, especially the eight cartoonists who provided authorization to publish their work in this paper.

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Published Online: 2019-07-19
Published in Print: 2019-10-25

© 2019 Walter de Gruyter GmbH, Berlin/Boston

Artikel in diesem Heft

  1. Frontmatter
  3. Introduction to Meaningful data/Données signifiantes
  4. A data-driven computational semiotics: The semantic vector space of Magritte’s artworks
  5. New approaches to plastic language: Prolegomena to a computer-aided approach to pictorial semiotics
  6. Mesures et savoirs : Quelles méthodes pour l’histoire culturelle à l’heure du big data ?
  7. Visual semiotics and automatic analysis of images from the Cultural Analytics Lab: How can quantitative and qualitative analysis be combined?
  8. Uncertain infographics: Expressing doubt in data visualization
  9. Quelques expériences pour développer l’expression de sens en cartographie thématique
  10. Raw data or hypersymbols? Meaning-making with digital data, between discursive processes and machinic procedures
  11. Differential heterogenesis and the emergence of semiotic function
  12. Regular Articles
  13. Semiotic alignment: Towards a dialogical model of interspecific communication
  14. Modal functioning of rhetorical resources in selected multimodal cartoons
  15. The mission of the Chinese puzzle: From a quest for order to seeking entertainment
  16. Memes, genes, and signs: Semiotics in the conceptual interface of evolutionary biology and memetics
  17. Formalisation sémiotique de la traduction : Le modèle transformationnel d’Alexandre Ljudskanov
  18. Glossopoesis in Thomas More’s Utopia: Beyond a representation of foreignness
  19. Playing peripatos: Creativity and abductive inference in religion, art and war
  20. Borders and translation: Revisiting Juri Lotman’s semiosphere
  21. Peirce’s philosophy of communication and language communication
  22. Mythic symbolic type, utopia, and body without organs
  23. The contribution of narrative semiotics of experiential imaginary to the ideation of new digital customer experiences
  24. Transference of brand personality in brand name translation: A case study on the Chinese-English translation of men’s clothing brands
  25. Intertextuality as a strategy of glocalization: A comparative study of Nike’s and Adidas’s 2008 advertising campaigns in China
  26. The semiotic web of the research proposal
  27. Sic vita est: Visual representation in painting of the conceptual metaphor LIFE IS A JOURNEY
https://doi.org/10.1515/sem-2017-0116
Schlagwörter für diesen Artikel
semiotic modes; plastic signs; humor; cartoonists; rhetorical figures

Artikel in diesem Heft

  1. Frontmatter
  3. Introduction to Meaningful data/Données signifiantes
  4. A data-driven computational semiotics: The semantic vector space of Magritte’s artworks
  5. New approaches to plastic language: Prolegomena to a computer-aided approach to pictorial semiotics
  6. Mesures et savoirs : Quelles méthodes pour l’histoire culturelle à l’heure du big data ?
  7. Visual semiotics and automatic analysis of images from the Cultural Analytics Lab: How can quantitative and qualitative analysis be combined?
  8. Uncertain infographics: Expressing doubt in data visualization
  9. Quelques expériences pour développer l’expression de sens en cartographie thématique
  10. Raw data or hypersymbols? Meaning-making with digital data, between discursive processes and machinic procedures
  11. Differential heterogenesis and the emergence of semiotic function
  12. Regular Articles
  13. Semiotic alignment: Towards a dialogical model of interspecific communication
  14. Modal functioning of rhetorical resources in selected multimodal cartoons
  15. The mission of the Chinese puzzle: From a quest for order to seeking entertainment
  16. Memes, genes, and signs: Semiotics in the conceptual interface of evolutionary biology and memetics
  17. Formalisation sémiotique de la traduction : Le modèle transformationnel d’Alexandre Ljudskanov
  18. Glossopoesis in Thomas More’s Utopia: Beyond a representation of foreignness
  19. Playing peripatos: Creativity and abductive inference in religion, art and war
  20. Borders and translation: Revisiting Juri Lotman’s semiosphere
  21. Peirce’s philosophy of communication and language communication
  22. Mythic symbolic type, utopia, and body without organs
  23. The contribution of narrative semiotics of experiential imaginary to the ideation of new digital customer experiences
  24. Transference of brand personality in brand name translation: A case study on the Chinese-English translation of men’s clothing brands
  25. Intertextuality as a strategy of glocalization: A comparative study of Nike’s and Adidas’s 2008 advertising campaigns in China
  26. The semiotic web of the research proposal
  27. Sic vita est: Visual representation in painting of the conceptual metaphor LIFE IS A JOURNEY
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