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Visual semiotics and automatic analysis of images from the Cultural Analytics Lab: How can quantitative and qualitative analysis be combined?

  • Maria Giulia Dondero ORCID logo EMAIL logo
Published/Copyright: July 20, 2019

Abstract

In this article we explore the relationship between semiotic analysis of images and quantitative analysis of vast image corpora, in particular the work produced by Lev Manovich and the Cultural Analytics Lab, called “Media Visualization.” Media Visualization has been chosen as corpus because of its metavisual operation (images are visualized and analyzed by images) and its innovating way of conceiving analysis: by visual instruments. In this paper semiotics is used as an approach to Media Visualization and taken as an object of study as well, especially visual semiotics. In this sense, a comparison between visual semiotics (close reading of small corpora) and quantitative analyses of images (distant reading of vast collections) are conducted from a semiotic point of view. Post-Greimassian semiotics guides this study with respect to the issue of the image-within-an-image and metavisual visualization; Peircean semiotics is employed to explain and develop the notion of diagram.

Acknowledgements

I would like to acknowledge Pierluigi Basso Fossali for the discussions we had on the corpora studied in this article, as well as Jean-Pierre Bertrand and Marion Colas-Blaise for reading my drafts and making suggestions.

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Published Online: 2019-07-20
Published in Print: 2019-10-25

© 2019 Walter de Gruyter GmbH, Berlin/Boston

Articles in the same Issue

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  6. Visual semiotics and automatic analysis of images from the Cultural Analytics Lab: How can quantitative and qualitative analysis be combined?
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