An Inter-Linguistic Analysis on Multimodal Coupling of German and Chinese Tourism Video Commercials – A comparative Study based on ELAN

References

[1] Forceville, Charles J (2009): Eduardo Urios-Aparisi. Multimodal Metaphor. Berlin/New York: Mouton De Gruyter.10.1515/9783110215366Search in Google Scholar

[2] Halliday, M. A.K (1970): Language Structure and Language Function. New Horizons in Linguistics, 140–165.Search in Google Scholar

[3] Halliday, M. A.K (1975): Language as Social Semiotic: towards a general sociolinguistic theory. The First LACUS Forum, 17–46.Search in Google Scholar

[4] Kress, G., T. Van Leeuven (1996): Reading Images: The Grammar of Visual Design. London: Routledge.Search in Google Scholar

[5] Lim, Elison Ai Ching, and Swee Hoon Ang (2006): The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes. Journal of Advertising, 39–53.10.1080/00913367.2006.10639226Search in Google Scholar

[6] Müller, C., A. Cienki (2009): Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language. Berlin/New York: Mouton de Gruyter.10.1515/9783110215366.5.297Search in Google Scholar

[7] Grawunder, Sven, Natalie T. Uomini, Catherine Crockford (2017): Phonetische und Korpus-linguistische Methoden bei der Analyse Vokaler Kommunikation von Freilebenden Schimpansen im Täi National Forest. Saarbrücken: 28. Konferenz Elektronische Sprachsignalverarbeitung, 33–40.Search in Google Scholar

[8] Chen Lijun (2012): Tourism Language Research Based on Resource Concept. Shanghai: East China Normal University.Search in Google Scholar

[9] Li Dezhi (2013): Visual Grammatical Analysis of Advertising Hypertext Multimodality. Foreign Languages Journal, 7–11.Search in Google Scholar

[10] Liang Junhua (2012): Parallel Text and Network Tourism Commercials English Translated Version. Shanghai Translator, 69–73.Search in Google Scholar

[11] Lv Zheng (2016): Studies on Translation of Tourism Commercials from the Cross-cultural Perspective. Shanghai Translator, 43–46.Search in Google Scholar

[12] Sa Zhongqing (2007): On the Language Features and Creation of English and Chinese Tourism Commercials. Journal of Chaohu College, 107–112.Search in Google Scholar

[13] Wen Zhen, Rong Fei (2000): Studies on the Functional Features and Language Style of Modern English Tourism Commercials Slogan. Beijing Second Foreign Languages Institute, 70–77.Search in Google Scholar

[14] Yang Xueyan. Discourse Analysis from the Perspective of Systemic Functional Linguistics. Foreign Language Teaching, 2012(2):31–36.Search in Google Scholar

[15] Zhang Delu (2009): Exploring the Comprehensive Theoretical Framework of Multimodal Discourse Analysis. Foreign Languages in China, 24–30.Search in Google Scholar

[16] Zhang Hui, Zhan Weiwei (2011): Dynamic Construction of Multimodal Metonymy and Metaphor in Advertising Discourse. Foreign Language Research, 16–23.Search in Google Scholar

[17] Zhou Huaping, Deng Yunhua (2014a): Coupling Analysis of Various Modalities in Multi-modal Metaphor Based on ELAN——Taking the Spoken Poem "Hiroshima" as an Example. Journal of Shaoyang University (Social Science Edition), 94–100.Search in Google Scholar

[18] Zhou Huaping, Deng Yunhua (2014b). The Representation of Metaphoric Gestures and the Function of Metadiscourse in the Spoken Poem "Hiroshima". Journal of Nantong University (Social Science Edition), 66–70.Search in Google Scholar