12 The multimodal complexity of Specialized Communication: Examples and approaches
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Janina Wildfeuer
Abstract
This chapter explores the multimodal specificities of specialized communication and the broad use of a multitude of semiotic modes and their intersemiotic interplay within a diversity of artefacts and situations in specialized domains. As described in the concept for the handbook, audiovisual and digital media have massively affected practices of specialized communication. Static, printed artefacts combine written text with images, diagrams, infographics, etc.; more dynamic documents include animations and dynamic visualizations; the use of moving images and virtual reality environments are nowadays typical media contexts in which specialized communication takes place – both embodied and disembodied. The chapter will first give an overview of existing work on multimodal specialized communication and show the breadth of approaches addressing all semiotic forms, processes, and activities of and in communicative settings. In a second step, the discussion of a few additional and more specific examples from three different contexts, including health care posters, explanation and science communication videos, as well as virtual reality apps, will provide ways of analyzing the multimodal complexity in its entirety.
Abstract
This chapter explores the multimodal specificities of specialized communication and the broad use of a multitude of semiotic modes and their intersemiotic interplay within a diversity of artefacts and situations in specialized domains. As described in the concept for the handbook, audiovisual and digital media have massively affected practices of specialized communication. Static, printed artefacts combine written text with images, diagrams, infographics, etc.; more dynamic documents include animations and dynamic visualizations; the use of moving images and virtual reality environments are nowadays typical media contexts in which specialized communication takes place – both embodied and disembodied. The chapter will first give an overview of existing work on multimodal specialized communication and show the breadth of approaches addressing all semiotic forms, processes, and activities of and in communicative settings. In a second step, the discussion of a few additional and more specific examples from three different contexts, including health care posters, explanation and science communication videos, as well as virtual reality apps, will provide ways of analyzing the multimodal complexity in its entirety.
Kapitel in diesem Buch
- Frontmatter i
- Content i
- Preface xiii
-
I General aspects
- 1 Models and concepts of Specialized Communication 3
- 2 Typology of Languages for Special Purposes and Specialized Communication 31
- 3 Communication about specialized knowledge 51
- 4 Specialized Communication and cognition 67
- 5 Inter- and transdisciplinarity 87
- 6 Multilingual Specialized Communication 107
- 7 Intercultural Specialized Communication 125
- 8 Linguae francae in Specialized Communication 143
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II Functional aspects
- 9 Efficiency of Specialized Communication 169
- 10 Figurative language in domain-specific communication 191
- 11 The cognition of credibility in Specialized Communication 213
- 12 The multimodal complexity of Specialized Communication: Examples and approaches 237
- 13 Cohesion and coherence in specialized written communication 257
- 14 Gender aspects in Specialized Communication 277
- 15 Authorship and anonymity in Specialized Communication 297
- 16 Power in Specialized Communication 319
- 17 Epistemicide and Open Science Communication 339
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III Methodological aspects
- 18 Critical Genre Analysis of specialized texts: Demystifying professional practices 361
- 19 Terminology and terminography in Specialized Communication 385
- 20 Corpus linguistics in Languages for Specific Purposes (LSP) 407
- 21 Academic language and content development for multilingual learners: the SIOP model 433
- 22 Research and didactics of Specialized Communication: Content and Language Integrated Learning 453
- 23 Ethnography and ethnographic methods in Specialized Communication 475
- 24 Conversation Analysis and Specialized Communication 495
- 25 Needs analysis 513
- 26 Communication in multilingual workplaces: A mixed methods approach 529
- 27 Qualitative and quantitative text analysis 545
-
IV Media aspects
- 28 Specialized Communication in literary texts 563
- 29 Orality (and/as media) in Specialized Communication 589
- 30 Towards collaborative journalism in Specialized Communication 611
- 31 Specialized Communication in the press 625
- 32 Specialized Communication in the World Wide Web 645
- 33 Specialized Communication in social media 665
- 34 Language construction and Specialized Communication 687
- 35 Languages of logical calculation 707
- 36 Open Access publishing 725
Kapitel in diesem Buch
- Frontmatter i
- Content i
- Preface xiii
-
I General aspects
- 1 Models and concepts of Specialized Communication 3
- 2 Typology of Languages for Special Purposes and Specialized Communication 31
- 3 Communication about specialized knowledge 51
- 4 Specialized Communication and cognition 67
- 5 Inter- and transdisciplinarity 87
- 6 Multilingual Specialized Communication 107
- 7 Intercultural Specialized Communication 125
- 8 Linguae francae in Specialized Communication 143
-
II Functional aspects
- 9 Efficiency of Specialized Communication 169
- 10 Figurative language in domain-specific communication 191
- 11 The cognition of credibility in Specialized Communication 213
- 12 The multimodal complexity of Specialized Communication: Examples and approaches 237
- 13 Cohesion and coherence in specialized written communication 257
- 14 Gender aspects in Specialized Communication 277
- 15 Authorship and anonymity in Specialized Communication 297
- 16 Power in Specialized Communication 319
- 17 Epistemicide and Open Science Communication 339
-
III Methodological aspects
- 18 Critical Genre Analysis of specialized texts: Demystifying professional practices 361
- 19 Terminology and terminography in Specialized Communication 385
- 20 Corpus linguistics in Languages for Specific Purposes (LSP) 407
- 21 Academic language and content development for multilingual learners: the SIOP model 433
- 22 Research and didactics of Specialized Communication: Content and Language Integrated Learning 453
- 23 Ethnography and ethnographic methods in Specialized Communication 475
- 24 Conversation Analysis and Specialized Communication 495
- 25 Needs analysis 513
- 26 Communication in multilingual workplaces: A mixed methods approach 529
- 27 Qualitative and quantitative text analysis 545
-
IV Media aspects
- 28 Specialized Communication in literary texts 563
- 29 Orality (and/as media) in Specialized Communication 589
- 30 Towards collaborative journalism in Specialized Communication 611
- 31 Specialized Communication in the press 625
- 32 Specialized Communication in the World Wide Web 645
- 33 Specialized Communication in social media 665
- 34 Language construction and Specialized Communication 687
- 35 Languages of logical calculation 707
- 36 Open Access publishing 725
