31 Specialized Communication in the press
Abstract
The mass media (newspapers, magazines, television, radio), available through both traditional and online channels and now also circulating through social media, constitute the main way in which people obtain information about current affairs. Within this, specialized communication can be understood as referring to the communication of specialized contents to specific audiences (e.g., law sections in national newspapers, which are intended mainly to update legal professionals by providing summaries of leading cases or an overview of new legislation) and also to the communication of specialized contents to general audiences (e.g., technology sections in which complex information about new inventions is explained in a user-friendly way for more general audiences). In both cases, a degree of simplification and popularization is present, but the extent to which these are used depend on the readership envisaged by the newspaper team. In this chapter, I take a case study of four UK national newspapers with different target readerships to present an overview of different areas of specialized communication in the mass media. I then trace how one scientific news item is transposed from the original press release and re-presented in the four newspapers, exploring the strategies used to facilitate comprehension by and interaction with different audiences.
Abstract
The mass media (newspapers, magazines, television, radio), available through both traditional and online channels and now also circulating through social media, constitute the main way in which people obtain information about current affairs. Within this, specialized communication can be understood as referring to the communication of specialized contents to specific audiences (e.g., law sections in national newspapers, which are intended mainly to update legal professionals by providing summaries of leading cases or an overview of new legislation) and also to the communication of specialized contents to general audiences (e.g., technology sections in which complex information about new inventions is explained in a user-friendly way for more general audiences). In both cases, a degree of simplification and popularization is present, but the extent to which these are used depend on the readership envisaged by the newspaper team. In this chapter, I take a case study of four UK national newspapers with different target readerships to present an overview of different areas of specialized communication in the mass media. I then trace how one scientific news item is transposed from the original press release and re-presented in the four newspapers, exploring the strategies used to facilitate comprehension by and interaction with different audiences.
Chapters in this book
- Frontmatter i
- Content i
- Preface xiii
-
I General aspects
- 1 Models and concepts of Specialized Communication 3
- 2 Typology of Languages for Special Purposes and Specialized Communication 31
- 3 Communication about specialized knowledge 51
- 4 Specialized Communication and cognition 67
- 5 Inter- and transdisciplinarity 87
- 6 Multilingual Specialized Communication 107
- 7 Intercultural Specialized Communication 125
- 8 Linguae francae in Specialized Communication 143
-
II Functional aspects
- 9 Efficiency of Specialized Communication 169
- 10 Figurative language in domain-specific communication 191
- 11 The cognition of credibility in Specialized Communication 213
- 12 The multimodal complexity of Specialized Communication: Examples and approaches 237
- 13 Cohesion and coherence in specialized written communication 257
- 14 Gender aspects in Specialized Communication 277
- 15 Authorship and anonymity in Specialized Communication 297
- 16 Power in Specialized Communication 319
- 17 Epistemicide and Open Science Communication 339
-
III Methodological aspects
- 18 Critical Genre Analysis of specialized texts: Demystifying professional practices 361
- 19 Terminology and terminography in Specialized Communication 385
- 20 Corpus linguistics in Languages for Specific Purposes (LSP) 407
- 21 Academic language and content development for multilingual learners: the SIOP model 433
- 22 Research and didactics of Specialized Communication: Content and Language Integrated Learning 453
- 23 Ethnography and ethnographic methods in Specialized Communication 475
- 24 Conversation Analysis and Specialized Communication 495
- 25 Needs analysis 513
- 26 Communication in multilingual workplaces: A mixed methods approach 529
- 27 Qualitative and quantitative text analysis 545
-
IV Media aspects
- 28 Specialized Communication in literary texts 563
- 29 Orality (and/as media) in Specialized Communication 589
- 30 Towards collaborative journalism in Specialized Communication 611
- 31 Specialized Communication in the press 625
- 32 Specialized Communication in the World Wide Web 645
- 33 Specialized Communication in social media 665
- 34 Language construction and Specialized Communication 687
- 35 Languages of logical calculation 707
- 36 Open Access publishing 725
Chapters in this book
- Frontmatter i
- Content i
- Preface xiii
-
I General aspects
- 1 Models and concepts of Specialized Communication 3
- 2 Typology of Languages for Special Purposes and Specialized Communication 31
- 3 Communication about specialized knowledge 51
- 4 Specialized Communication and cognition 67
- 5 Inter- and transdisciplinarity 87
- 6 Multilingual Specialized Communication 107
- 7 Intercultural Specialized Communication 125
- 8 Linguae francae in Specialized Communication 143
-
II Functional aspects
- 9 Efficiency of Specialized Communication 169
- 10 Figurative language in domain-specific communication 191
- 11 The cognition of credibility in Specialized Communication 213
- 12 The multimodal complexity of Specialized Communication: Examples and approaches 237
- 13 Cohesion and coherence in specialized written communication 257
- 14 Gender aspects in Specialized Communication 277
- 15 Authorship and anonymity in Specialized Communication 297
- 16 Power in Specialized Communication 319
- 17 Epistemicide and Open Science Communication 339
-
III Methodological aspects
- 18 Critical Genre Analysis of specialized texts: Demystifying professional practices 361
- 19 Terminology and terminography in Specialized Communication 385
- 20 Corpus linguistics in Languages for Specific Purposes (LSP) 407
- 21 Academic language and content development for multilingual learners: the SIOP model 433
- 22 Research and didactics of Specialized Communication: Content and Language Integrated Learning 453
- 23 Ethnography and ethnographic methods in Specialized Communication 475
- 24 Conversation Analysis and Specialized Communication 495
- 25 Needs analysis 513
- 26 Communication in multilingual workplaces: A mixed methods approach 529
- 27 Qualitative and quantitative text analysis 545
-
IV Media aspects
- 28 Specialized Communication in literary texts 563
- 29 Orality (and/as media) in Specialized Communication 589
- 30 Towards collaborative journalism in Specialized Communication 611
- 31 Specialized Communication in the press 625
- 32 Specialized Communication in the World Wide Web 645
- 33 Specialized Communication in social media 665
- 34 Language construction and Specialized Communication 687
- 35 Languages of logical calculation 707
- 36 Open Access publishing 725
