23 Ethnography and ethnographic methods in Specialized Communication

Chapters in this book

1. Frontmatter i
2. Contents v
3. Preface xiii
4. I General aspects
5. 1 Models and concepts of Specialized Communication 1
6. 2 Typology of Languages for Special Purposes and Specialized Communication 31
7. 3 Communication about specialized knowledge 51
8. 4 Specialized Communication and cognition 67
9. 5 Inter- and transdisciplinarity 87
10. 6 Multilingual Specialized Communication 107
11. 7 Intercultural Specialized Communication 125
12. 8 Linguae francae in Specialized Communication 143
13. II Functional aspects
14. 9 Efficiency of Specialized Communication 169
15. 10 Figurative language in domain-specific communication 191
16. 11 The cognition of credibility in Specialized Communication 213
17. 12 The multimodal complexity of Specialized Communication: Examples and approaches 237
18. 13 Cohesion and coherence in specialized written communication 257
19. 14 Gender aspects in Specialized Communication 277
20. 15 Authorship and anonymity in Specialized Communication 297
21. 16 Power in Specialized Communication 319
22. 17 Epistemicide and Open Science Communication 339
23. III Methodological aspects
24. 18 Critical Genre Analysis of specialized texts: Demystifying professional practices 361
25. 19 Terminology and terminography in Specialized Communication 385
26. 20 Corpus linguistics in Languages for Specific Purposes (LSP) 407
27. 21 Academic language and content development for multilingual learners: the SIOP model 433
28. 22 Research and didactics of Specialized Communication: Content and Language Integrated Learning 453
29. 23 Ethnography and ethnographic methods in Specialized Communication 475
30. 24 Conversation Analysis and Specialized Communication 495
31. 25 Needs analysis 513
32. 26 Communication in multilingual workplaces: A mixed methods approach 529
33. 27 Qualitative and quantitative text analysis 545
34. IV Media aspects
35. 28 Specialized Communication in literary texts 563
36. 29 Orality (and/as media) in Specialized Communication 589
37. 30 Towards collaborative journalism in Specialized Communication 611
38. 31 Specialized Communication in the press 625
39. 32 Specialized Communication in the World Wide Web 645
40. 33 Specialized Communication in social media 665
41. 34 Language construction and Specialized Communication 687
42. 35 Languages of logical calculation 707
43. 36 Open Access publishing 725