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27 Qualitative and quantitative text analysis

  • Noah Bubenhofer
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Specialized Communication
This chapter is in the book Specialized Communication

Abstract

This chapter discusses the combination of qualitative and quantitative methods for text analysis in the field of specialized communication research. Corpus linguistics, which involves the use of computational linguistic tools to process and analyze large amounts of text, offers techniques to support various types of text analysis, including frequencies and distribution, associations and collocations, and distributional semantics. The chapter also discusses the use of manual annotation and machine learning, categorizing, and data-driven approaches as ways to combine quantitative and qualitative methods. Further, it addresses common problems associated with using quantitative methods alongside qualitative methods and the need to develop automatic methods of text analysis that can be read and interpreted.

Abstract

This chapter discusses the combination of qualitative and quantitative methods for text analysis in the field of specialized communication research. Corpus linguistics, which involves the use of computational linguistic tools to process and analyze large amounts of text, offers techniques to support various types of text analysis, including frequencies and distribution, associations and collocations, and distributional semantics. The chapter also discusses the use of manual annotation and machine learning, categorizing, and data-driven approaches as ways to combine quantitative and qualitative methods. Further, it addresses common problems associated with using quantitative methods alongside qualitative methods and the need to develop automatic methods of text analysis that can be read and interpreted.

Chapters in this book

  1. Frontmatter i
  2. Content i
  3. Preface xiii
  4. I General aspects
  5. 1 Models and concepts of Specialized Communication 3
  6. 2 Typology of Languages for Special Purposes and Specialized Communication 31
  7. 3 Communication about specialized knowledge 51
  8. 4 Specialized Communication and cognition 67
  9. 5 Inter- and transdisciplinarity 87
  10. 6 Multilingual Specialized Communication 107
  11. 7 Intercultural Specialized Communication 125
  12. 8 Linguae francae in Specialized Communication 143
  13. II Functional aspects
  14. 9 Efficiency of Specialized Communication 169
  15. 10 Figurative language in domain-specific communication 191
  16. 11 The cognition of credibility in Specialized Communication 213
  17. 12 The multimodal complexity of Specialized Communication: Examples and approaches 237
  18. 13 Cohesion and coherence in specialized written communication 257
  19. 14 Gender aspects in Specialized Communication 277
  20. 15 Authorship and anonymity in Specialized Communication 297
  21. 16 Power in Specialized Communication 319
  22. 17 Epistemicide and Open Science Communication 339
  23. III Methodological aspects
  24. 18 Critical Genre Analysis of specialized texts: Demystifying professional practices 361
  25. 19 Terminology and terminography in Specialized Communication 385
  26. 20 Corpus linguistics in Languages for Specific Purposes (LSP) 407
  27. 21 Academic language and content development for multilingual learners: the SIOP model 433
  28. 22 Research and didactics of Specialized Communication: Content and Language Integrated Learning 453
  29. 23 Ethnography and ethnographic methods in Specialized Communication 475
  30. 24 Conversation Analysis and Specialized Communication 495
  31. 25 Needs analysis 513
  32. 26 Communication in multilingual workplaces: A mixed methods approach 529
  33. 27 Qualitative and quantitative text analysis 545
  34. IV Media aspects
  35. 28 Specialized Communication in literary texts 563
  36. 29 Orality (and/as media) in Specialized Communication 589
  37. 30 Towards collaborative journalism in Specialized Communication 611
  38. 31 Specialized Communication in the press 625
  39. 32 Specialized Communication in the World Wide Web 645
  40. 33 Specialized Communication in social media 665
  41. 34 Language construction and Specialized Communication 687
  42. 35 Languages of logical calculation 707
  43. 36 Open Access publishing 725
https://doi.org/10.1515/9783110672633-027

Chapters in this book

  1. Frontmatter i
  2. Content i
  3. Preface xiii
  4. I General aspects
  5. 1 Models and concepts of Specialized Communication 3
  6. 2 Typology of Languages for Special Purposes and Specialized Communication 31
  7. 3 Communication about specialized knowledge 51
  8. 4 Specialized Communication and cognition 67
  9. 5 Inter- and transdisciplinarity 87
  10. 6 Multilingual Specialized Communication 107
  11. 7 Intercultural Specialized Communication 125
  12. 8 Linguae francae in Specialized Communication 143
  13. II Functional aspects
  14. 9 Efficiency of Specialized Communication 169
  15. 10 Figurative language in domain-specific communication 191
  16. 11 The cognition of credibility in Specialized Communication 213
  17. 12 The multimodal complexity of Specialized Communication: Examples and approaches 237
  18. 13 Cohesion and coherence in specialized written communication 257
  19. 14 Gender aspects in Specialized Communication 277
  20. 15 Authorship and anonymity in Specialized Communication 297
  21. 16 Power in Specialized Communication 319
  22. 17 Epistemicide and Open Science Communication 339
  23. III Methodological aspects
  24. 18 Critical Genre Analysis of specialized texts: Demystifying professional practices 361
  25. 19 Terminology and terminography in Specialized Communication 385
  26. 20 Corpus linguistics in Languages for Specific Purposes (LSP) 407
  27. 21 Academic language and content development for multilingual learners: the SIOP model 433
  28. 22 Research and didactics of Specialized Communication: Content and Language Integrated Learning 453
  29. 23 Ethnography and ethnographic methods in Specialized Communication 475
  30. 24 Conversation Analysis and Specialized Communication 495
  31. 25 Needs analysis 513
  32. 26 Communication in multilingual workplaces: A mixed methods approach 529
  33. 27 Qualitative and quantitative text analysis 545
  34. IV Media aspects
  35. 28 Specialized Communication in literary texts 563
  36. 29 Orality (and/as media) in Specialized Communication 589
  37. 30 Towards collaborative journalism in Specialized Communication 611
  38. 31 Specialized Communication in the press 625
  39. 32 Specialized Communication in the World Wide Web 645
  40. 33 Specialized Communication in social media 665
  41. 34 Language construction and Specialized Communication 687
  42. 35 Languages of logical calculation 707
  43. 36 Open Access publishing 725
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