Triangulation of online and offline measures of processing and reception in AVT
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Jan-Louis Kruger
Abstract
This chapter reviews methodologies for investigating the cognitive processing of audiovisual translation products using the triangulation of physiological, psychometric and performance measures. It also provides an analysis of the strengths and limitations of these measures to offer a synthesis of what has been achieved in this field and what remains to be developed. Such triangulation faces many challenges and rewards related to conducting interdisciplinary research that combines tightly-controlled experimental research with real-world, ecologically valid studies. Hence, the discussion emphasises the importance of both borrowing methods from other disciplines, and employing them effectively to add value to the study of film. We call for increased quality and integrity in AVT research to resolve questions on the cognitive processing and reception of AVT products.
Abstract
This chapter reviews methodologies for investigating the cognitive processing of audiovisual translation products using the triangulation of physiological, psychometric and performance measures. It also provides an analysis of the strengths and limitations of these measures to offer a synthesis of what has been achieved in this field and what remains to be developed. Such triangulation faces many challenges and rewards related to conducting interdisciplinary research that combines tightly-controlled experimental research with real-world, ecologically valid studies. Hence, the discussion emphasises the importance of both borrowing methods from other disciplines, and employing them effectively to add value to the study of film. We call for increased quality and integrity in AVT research to resolve questions on the cognitive processing and reception of AVT products.
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction vii
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Part I. Defining reception studies
- Media audiences and reception studies 3
- Film, cinema and reception studies 21
- Translation studies, audiovisual translation and reception 43
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Part II. Methodology in reception studies and audiovisual translation
- Multi-method research 69
- Triangulation of online and offline measures of processing and reception in AVT 91
- Discourse analysis, pragmatics, multimodal analysis 111
- Historical approaches to AVT reception 133
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Part III. AVT modalities and reception studies
- Dubbing, perception and reception 159
- Reception studies in audiovisual translation – interlingual subtitling 179
- Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
- Audio description and reception-centred research 225
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Part IV. Hybrid media and new audiences
- Media interpreting 253
- Reception studies in game localisation 277
- On the reception of mobile content 297
- New audiences, international distribution, and translation 321
- Bio-notes 343
- Filmography 349
- Subject index 351
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction vii
-
Part I. Defining reception studies
- Media audiences and reception studies 3
- Film, cinema and reception studies 21
- Translation studies, audiovisual translation and reception 43
-
Part II. Methodology in reception studies and audiovisual translation
- Multi-method research 69
- Triangulation of online and offline measures of processing and reception in AVT 91
- Discourse analysis, pragmatics, multimodal analysis 111
- Historical approaches to AVT reception 133
-
Part III. AVT modalities and reception studies
- Dubbing, perception and reception 159
- Reception studies in audiovisual translation – interlingual subtitling 179
- Reception studies in live and pre-recorded subtitles for the deaf and hard of hearing 199
- Audio description and reception-centred research 225
-
Part IV. Hybrid media and new audiences
- Media interpreting 253
- Reception studies in game localisation 277
- On the reception of mobile content 297
- New audiences, international distribution, and translation 321
- Bio-notes 343
- Filmography 349
- Subject index 351
