Abstract
It has become common to find diagrams and flow-charts used in our organizations to illustrate the nature of processes, what is involved and how it happens, or to show how parts of the organization interrelate to each other and work together. Such diagrams are used as they are thought to help visualization and simplify things in order to represent the essence of a particular situation, the core features. In this paper, using a social semiotic approach, we show that we need to develop a much more critical sense of how these diagrams and flowcharts can easily abstract, conceal and substitute actual causalities, work roles and relationships. We demonstrate this using the example of a series of interrelated flows-charts used to implement a new system of target-based learning in preschool/kindergartens in Sweden – a system which works highly in favor of a rapidly privatizing education sector. Here, the flow charts shape how school processes and learning are presented to devalue the former system and value the new.
References
Ball, Stephen. 2007. Education pic: Understanding private sector participation in public sector education. London: Routledge.10.4324/9780203964200Suche in Google Scholar
Bergh, Andreas. 2010. Vad gör kvalitet med utbildning? Om kvalitetsbegreppets skilda innebörder och dess konsekvenser för utbildning [What do quality do with education. The concept of quality and its different meanings and consequences for education]. PhD diss. Örebro University.Suche in Google Scholar
Bernstein, Basil B. 2000. Pedagogy, symbolic control and identity: Theory, research, critique. Lanham, MD: Rowman & Littlefield.Suche in Google Scholar
Dawood, Nivette. 2014. Så mörkar de vinsten [How they cover up the profits] Aftonbladet (March 4). https://www.aftonbladet.se/nyheter/a/a2KAxO/sa-morkar-de-vinsten (accessed 16 September 2020).Suche in Google Scholar
Elfström, Ingela. 2013. Uppföljning och utvärdering för förändring: Pedagogisk dokumentation som grund för kontinuerlig verksamhetsutveckling och systematiskt kvalitetsarbete i förskolan [Monitoring and evaluating for change: pedagogic documentation as a means for continuous development and systematic quality work in preschool]. PhD diss. Stockholm University.Suche in Google Scholar
Fairclough, Norman. 1992. Discourse and social change. Cambridge: Polity Press.Suche in Google Scholar
Foucault, Michel. 1971. Orders of discourse. Social Science Information 10(2). 7–30.10.5749/j.ctvn96fd9.9Suche in Google Scholar
Han, Shuangmiao & Zhou Zhong. 2015. Strategy maps in university management: A comparative study. Education, Management, Administration, and Leadership 43(6). 939–953.10.1177/1741143214552860Suche in Google Scholar
Hodge, Robert & Gunther Kress. 1988. Social semiotics. Cambridge: Polity Press.Suche in Google Scholar
Jessop, Bob. 2007. State power. London: Wiley.Suche in Google Scholar
Jönsson, Ingrid, Anna Sandell & Ingegerd Tallberg-Broman. 2012. Change or paradigm shift in Swedish preschools? Sociologia 69. 47–61.Suche in Google Scholar
Kaplan, Robert S. & David P. Norton. 1992. The balanced scorecard: Measures that drive performance. Harvard Business Review (Jan.–Feb.). 71–79.Suche in Google Scholar
Kaplan, Robert S. & David P. Norton. 2004. Strategy maps: Converting intangible assets into tangible outcomes. Boston: Harvard Business School.Suche in Google Scholar
Ledin, Per & David Machin. 2015. How lists, bullet points and tables recontextualize social practice: A multimodal study of management language in Swedish universities. Critical Discourse Studies 12(4). 463–481.10.1080/17405904.2015.1039556Suche in Google Scholar
Ledin, Per & David Machin. 2016. The evolution of performance management discourse in corporate strategy diagrams for public institutions. Discourse, Context & Media 13(B). 122–131.10.1016/j.dcm.2016.05.004Suche in Google Scholar
Ledin, Per & David Machin. 2018. Doing visual analysis. London: SAGE.Suche in Google Scholar
Ledin, Per & David Machin. 2020. Introduction to multimodal analysis. London: Bloomsbury.10.5040/9781350069176Suche in Google Scholar
Lundahl, Lisbeth, Inger Erixon Arreman, Ann Holm & Ulf Lundström. 2013. Educational marketization the Swedish way. Education Inquiry 4(3). 497–517.10.3402/edui.v4i3.22620Suche in Google Scholar
OECD. 2001. Starting early: Early childhood education and care. Paris: Organisation for Economic Co-operation and Development (OECD).Suche in Google Scholar
Power, Michael. 1997. The audit society: Rituals of verification. Oxford: Oxford University Press.Suche in Google Scholar
Pramling Samuelsson, Ingrid & Sonja Sheridan. 2010. A turning point or a backward slide: The challenge facing the Swedish preschool today. Early Years 30. 219–227.10.1080/09575146.2010.513328Suche in Google Scholar
Vetenskapsrådet. 2012. Utvärdering i förskolan: En forskningsöversikt [Evaluation in preschool: A research survey]. Stockholm.Suche in Google Scholar
© 2020 Walter de Gruyter GmbH, Berlin/Boston
Artikel in diesem Heft
- Frontmatter
- Research Articles
- Covenantal trust and semioethics: A reflection on interpersonal and intercultural summoning
- The semeiotic self
- Peirce’s diagrammatic reasoning and the cinema: Image, diagram, and narrative in The Shape of Water
- The three approaches to the semiotics of power
- Musical meaning and indexicality in the analysis of ceremonial mbira music
- The intersemiotic affordances of photography and poetry
- Graphic analogies in the imitation of music in literature
- Exploring the politics of visibility: Technology, digital representation, and the mediated workings of power
- Smart objects in daily life: Tackling the rise of new life forms in a semiotic perspective*
- The dagoba and the gopuram: A semiotic contrastive study of the Sinhalese Buddhist and Tamil Hindu cultures
- The Selfish Meme: Dawkins, Peirce, Freud
- Towards a semiotic model of interlingual translation
- Intermedial references and signification: Perception versus conception
- The “material function” in cinema: Resolving the paradox of the glitch
- Extending the embodied semiotic square: A cultural-semantic analysis of “Follow your Arrow”
- Time embodied as space in graphic narratives: A study in applied Peircean semiotics
- The origin of editorial images: Recycling, culture, and cognition
- Imago Dei: Metaphorical conceptualization of pictorial artworks within a participant-based framework
- On the origins of semiosic translation, the role of semiosis in translation and translating and the nature of sign systems: Response to Jia
- Special section: A sociosemiotic exploration of identity and discourse (Le Cheng, Ning Ye and David Machin, guest eds.)
- Introduction: A sociosemiotic exploration of identity and discourse
- The misleading nature of flow charts and diagrams in organizational communication: The case of performance management of preschools in Sweden
- A tentative analysis of legal terminology diachronic changes and the problem of communication effectiveness in legal settings
- Re-exploring Language development and identity construction of Hui nationality in China: a sociosemiotic perspective
- Evidentiality of court judgments in the People’s Republic of China: A semiotic perspective
Artikel in diesem Heft
- Frontmatter
- Research Articles
- Covenantal trust and semioethics: A reflection on interpersonal and intercultural summoning
- The semeiotic self
- Peirce’s diagrammatic reasoning and the cinema: Image, diagram, and narrative in The Shape of Water
- The three approaches to the semiotics of power
- Musical meaning and indexicality in the analysis of ceremonial mbira music
- The intersemiotic affordances of photography and poetry
- Graphic analogies in the imitation of music in literature
- Exploring the politics of visibility: Technology, digital representation, and the mediated workings of power
- Smart objects in daily life: Tackling the rise of new life forms in a semiotic perspective*
- The dagoba and the gopuram: A semiotic contrastive study of the Sinhalese Buddhist and Tamil Hindu cultures
- The Selfish Meme: Dawkins, Peirce, Freud
- Towards a semiotic model of interlingual translation
- Intermedial references and signification: Perception versus conception
- The “material function” in cinema: Resolving the paradox of the glitch
- Extending the embodied semiotic square: A cultural-semantic analysis of “Follow your Arrow”
- Time embodied as space in graphic narratives: A study in applied Peircean semiotics
- The origin of editorial images: Recycling, culture, and cognition
- Imago Dei: Metaphorical conceptualization of pictorial artworks within a participant-based framework
- On the origins of semiosic translation, the role of semiosis in translation and translating and the nature of sign systems: Response to Jia
- Special section: A sociosemiotic exploration of identity and discourse (Le Cheng, Ning Ye and David Machin, guest eds.)
- Introduction: A sociosemiotic exploration of identity and discourse
- The misleading nature of flow charts and diagrams in organizational communication: The case of performance management of preschools in Sweden
- A tentative analysis of legal terminology diachronic changes and the problem of communication effectiveness in legal settings
- Re-exploring Language development and identity construction of Hui nationality in China: a sociosemiotic perspective
- Evidentiality of court judgments in the People’s Republic of China: A semiotic perspective