The professional team sports industry is without doubt a multi-billion Euro business. Every weekend, thousands of fans travel to their favorite clubs’ home ground to watch their team play. Millions more follow these matches on TV, making the professional team sports market a highly lucrative one for both, broadcasters and advertisers. However, irrespective of its growing economic importance – the aggregated revenues of the 18 first division clubs in the German “Bundesliga” in the 2022/23 season reached a record high of 4.5 billion € – we are hesitant to call the professional team sport industry “big business,” as many of the clubs’ representatives claim. Compared, for example, with the revenues of automobile producer Volkswagen in 2023 (322 billion €), even the most lucrative professional team sport in the world is still an industry dominated by medium-sized firms. This is particularly true with respect to the number of employees (55.000 in the 36 first and second division clubs in Germany compared to 684.000 at Volkswagen). Even the National Football League in the United States with its 32 teams currently generates aggregated revenues of around 15 billion € only, less than 500 million € per team and season. Nevertheless, we note a significant increase in revenues not only in the professional team sports industry but also in individual sports such as auto racing, tennis, and golf, making the sports industry an interesting sector to study.
Since its early days in the 1950s and 1960s with analyses of the baseball players’ labor market (Rottenberg 1956), the idiosyncrasies of the professional team sport industry (Neale 1964), and the inherent financial problems of professional football (Sloane 1971), sports economics has informed policy makers, team owners, and players as well as their representatives. Moreover, the subdiscipline has also gained the acceptance of eminent economics scholars emphasizing its function as a laboratory for economic research: “Professional sports offers a unique opportunity for labor market research. There is no research setting other than sports where we know the name, face, and life history of every production worker and supervisor in the industry. Total compensation packages and performance statistics for each individual are widely available, and we have a complete data set of worker-employer matches over the career of each production worker and supervisor in the industry. (…) Moreover, professional sports leagues have experienced major changes in labor market rules and structure – like the advent of new leagues or rules about free agency – creating interesting natural experiments that offer opportunities for analysis” (Kahn 2000: 75). Until today and contrary to other fields like, e.g., personnel economics (Lazear 1999), most of the work in sports economics has been – and continues to be – empirical, because the data needed to test, e.g., behavioral economics theory are readily available as the by-product of sports competitions.
The Journal of Economics and Statistics was among the first general journals to publish a special issue on “Sports Economics” in 2012 (edited by Ruud H. Koning and Wolfgang Maennig). Since then, it was followed by other general journals, like, e.g., Applied Economics, Contemporary Economic Policy, Economic Journal, Economic Inquiry, Journal of Economic Psychology, Journal of Productivity Analysis, Labour Economics, Oxford Bulletin of Economics and Statistics, as well as Scottish Journal of Political Economy. Moreover, two flourishing field journals (the “Journal of Sports Economics,” published since the year 2000 and the “International Journal of Sport Finance,” the first issue of which appeared in 2006) now receive large numbers of submissions and are widely cited even outside the sports economics community. Finally, the rapidly growing number of undergraduate and graduate programs in sports economics at universities all over the world suggests that the demand for and the supply of academic training in this area is more or less in equilibrium.
Fortunately, the wealth of data allow empirical analyses that go far beyond the often discussed and, hence, well-documented relationship between player salaries and team performance. This special issue includes nine papers that address questions related to players, head coaches, fans, and the product market.
1 The Players’ Labor Market
While the determinants of player salaries, transfer fees, and contract length have been analyzed in a large number of studies already, other important and interesting questions have remained unexplored.
Using a large unbalanced panel with detailed information on football players active in one of the Big 5 European leagues, Sage and Prinz analyze the impact of player agencies on player remuneration. They distinguish between self-representation (the player negotiates his salary himself), representation by a member of his family, and representation by an agency. Their findings indicate that agencies, which typically receive a considerable fraction of their players’ salaries, fail to negotiate more favorable contracts. This suggests that agencies are useless from the players’ perspective and that players should free themselves from “parasites” that simply extract rents belonging to the individual athletes.
Braun and Sonnabend analyze workplace performance effects triggered by team-internal rivalry using data on duos of goalkeepers competing for in-season playing time in the Big 5 European football leagues. They find clear evidence for asymmetric discouragement. While the ex-ante underdog feels demotivated by internal rivalry, no such effect can be found for the ex-ante favorite. Moreover, they find that workplace competition generally works explicitly rather than implicitly in the sense that demonstrated performance outweighs pure skills when it comes to the emergence of peer effects.
Using data from the Women’s National Basketball Association, Berri and Harris examine the impact of giving birth on the athletic performance of players. They specify a productivity model and use a differences-in-means approach and fail to find any statistically significant or economically relevant effect. In the wake of the Gunnarsdottir maternity leave decision against Olympique Lyon – the club initially refused to pay the player during pregnancy but was later sentenced by FIFA to do so – this suggests that leagues should design adequate policies concerning maternity leave. Moreover, this paper contributes to the broader discussion about gender discrimination in the workplace based on perceptions of productivity before and after giving birth.
2 The Market for Head Coaches
Due to the large number of dismissals occurring in each league in each season, the market for head coaches has received particular attention from sports economists. An already large – and still increasing – number of papers have identified the causes and consequences of head coach dismissals.
Brook uses data from the National Collegiate Athletic Association (NCAA) in the United States and analyzes the timing of contract modifications instead of dismissals. He finds that head coaches that perform better than expected receive favorable contract modifications earlier. Not surprisingly, he also finds that head coaches whose teams perform worse than expected are fired at higher rates. Head coach ethnicity is statistically significant in the sense that the contracts of Caucasian head coaches are modified sooner than those of non-Caucasian head coaches, suggesting that discrimination may still be an issue.
Foreman, Turick, Williams, and Skinner confirm the latter finding in their analysis of subsequent head coach opportunities for National Football League (NFL) head coaches. They find that Black former NFL head coaches are less likely to secure subsequent NFL head coaching opportunities if their most recent coaching position was in a large media market. However, both Black and non-Black former head coaches who most recently coached in highly segregated metropolitan areas experience higher likelihoods of securing subsequent head coaching opportunities. This segregated market effect is found to be even stronger for Black former head coaches.
3 Fan Behavior
Starke, Vischer, and Dilger use NFL attendance figures over a long period of time to analyze the impact of empty stadiums on home advantage during the Covid 19 pandemic. They find that the advantage of playing on one’s own ground is significantly reduced not only in “ghost matches” when the stadium is completely empty but also in “semi-ghost games” with limited attendance. This effect is mainly due to a better performance of the visiting team’s offence, scoring significantly more points as a result of their improved passing game. Moreover, referee bias in favor of the home team is significantly lower in the absence of spectators.
Scharfenkamp and Wicker analyze the impact of the German Football League’s guidelines that clubs should contribute to a more sustainable environment. Using data from an online survey of the fans of a particular club, the identity of which remains undisclosed they study football fans’ interest in and willingness-to-pay for socially and environmentally sustainable merchandise clothing. Their results show that having environmental concerns, having previously purchased merchandise products, and being aware of sustainable labels significantly positively affects fans’ interest in sustainable clothing. Thus, the probability of reporting a positive willingness-to-pay (>€0) is significantly positively affected by one’s interest in sustainable clothes.
4 The Product Market
Reade and van Ours analyze the impact of a particular anomaly in English 5th division football on match outcomes and attendance in the 1980s. In 1983, the Football Association introduced a two-points-for-a home-win and three-points-for-an-away-win reward system, which was again abolished after three seasons. The anomalous point system was presumably introduced to reduce home advantage but the reasons remain unclear, as are the reasons for abolishing it shortly after its introduction. The authors find that the new point system did not affect match outcomes but did influence match attendance negatively, suggesting that the alternative point system was perceived as unfair to potential ticket buyers some of whom as a response decided to avoid watching the game in person.
Garcia-del-Barrio and Reade argue that professional team sports are part of the entertainment industry where the perceived quality of the matches depends on, first, the degree of competitive balance that determines the uncertainty of the outcome; second, the concentration of talented players in the same team, whose interaction on the field enhances the quality of the show; third, the total combined talent of contestant teams; and, finally, the appeal of rivalries associated with fans’ feelings of empathy and loyalty. Contrary to conventional wisdom arguing that competitive balance should be encouraged to increase uncertainty of outcome to achieve greater interest in sport competitions, the authors argue that some degree of imbalance in the allocation of talent between teams is preferable to broaden the interest of clubs’ fans and, therefore, maximize their revenues and profits.
Summarizing, the nine papers included in this special issue shed light on some important, yet hitherto underexplored aspects of the player and the head coach market, of fan behavior and the product market. We are confident that each contribution will receive the attention that it deserves and encourage readers to provide feedback to the authors.
References
Kahn, L. M. 2000. “The Sports Business as a Labor Market Laboratory.” The Journal of Economic Perspectives 14 (3): 75–94. https://doi.org/10.1257/jep.14.3.75.Search in Google Scholar
Lazear, E. P. 1999. “Personnel Economics: Past Lessons and Future Directions.” Journal of Labor Economics 17 (2): 199–236. https://doi.org/10.1086/209918.Search in Google Scholar
Neale, W. C. 1964. “The Peculiar Economics of Professional Sport: A Contribution to the Theory of the Firm in Sporting Competition and in Market Competition.” Quarterly Journal of Economics 78: 1–14. https://doi.org/10.2307/1880543.Search in Google Scholar
Rottenberg, S. 1956. “The Baseball Player’s Labor Market.” Journal of Political Economy 64: 242–58. https://doi.org/10.1086/257790.Search in Google Scholar
Sloane, P. 1971. “The Economics of Professional Football: The Football Club as a Utility Maximiser.” Scottish Journal of Political Economy 18: 121–46. https://doi.org/10.1111/j.1467-9485.1971.tb00979.x.Search in Google Scholar
© 2024 the author(s), published by De Gruyter, Berlin/Boston
This work is licensed under the Creative Commons Attribution 4.0 International License.
Articles in the same Issue
- Frontmatter
- Editorial
- Guest Editorial
- Special Issue Articles
- Is Blood Thicker than Water? The Impact of Player Agencies on Player Salaries: Empirical Evidence from Five European Football Leagues
- When Colleagues Come to See Each Other as Rivals: Does Internal Competition Affect Workplace Performance?
- Pregnancy in the Paint and the Pitch: Does Giving Birth Impact Performance?
- An Empirical Estimation of NCAA Head Football Coaches Contract Duration
- Race, Market Size, Segregation and Subsequent Opportunities for Former NFL Head Coaches
- Football Fans’ Interest in and Willingness-To-Pay for Sustainable Merchandise Products
- Change in Home Bias Due to Ghost Games in the NFL
- Consumer Perceptions Matter: A Case Study of an Anomaly in English Football
- Talent Allocation in European Football Leagues: Why Competitive Imbalance May be optimal?
- Data Observer
- SOEP-LEE2: Linking Surveys on Employees to Employers in Germany
- The IAB-SMART-Mobility Module: An Innovative Research Dataset with Mobility Indicators Based on Raw Geodata
- Miscellaneous
- Annual Reviewer Acknowledgement
Articles in the same Issue
- Frontmatter
- Editorial
- Guest Editorial
- Special Issue Articles
- Is Blood Thicker than Water? The Impact of Player Agencies on Player Salaries: Empirical Evidence from Five European Football Leagues
- When Colleagues Come to See Each Other as Rivals: Does Internal Competition Affect Workplace Performance?
- Pregnancy in the Paint and the Pitch: Does Giving Birth Impact Performance?
- An Empirical Estimation of NCAA Head Football Coaches Contract Duration
- Race, Market Size, Segregation and Subsequent Opportunities for Former NFL Head Coaches
- Football Fans’ Interest in and Willingness-To-Pay for Sustainable Merchandise Products
- Change in Home Bias Due to Ghost Games in the NFL
- Consumer Perceptions Matter: A Case Study of an Anomaly in English Football
- Talent Allocation in European Football Leagues: Why Competitive Imbalance May be optimal?
- Data Observer
- SOEP-LEE2: Linking Surveys on Employees to Employers in Germany
- The IAB-SMART-Mobility Module: An Innovative Research Dataset with Mobility Indicators Based on Raw Geodata
- Miscellaneous
- Annual Reviewer Acknowledgement