17 SME and Environmental Sustenance: Digital Marketing in SMEs via Data- Driven Strategies
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Abstract
This study explores how Small and Medium Enterprises (SMEs) might combine data-driven marketing tactics with environmental sustainability. There is a noteworthy void at the junction of these topics despite the substantial literature on each of them separately. This study explores the importance and potential of digital marketing and data-driven tactics in SMEs, the difficulties and opportunities in integrating environmental sustainability in SMEs, and the potential advantages of combining these techniques through a thorough literature analysis. According to the study, while SMEs must overcome obstacles to use data and digital technologies for environmental sustainability, they also stand to earn a lot of advantages, such as increased competitiveness, better customer involvement, and a reduced environmental footprint. The findings add to the ongoing conversation on sustainable business practises and provide useful insights for SMEs wanting to navigate the digital landscape effectively. The convergence of data-driven digital marketing and environmental sustainability is suggested to represent an interesting horizon for SME research and practise, and this study underscores the need for more research in this field.
Abstract
This study explores how Small and Medium Enterprises (SMEs) might combine data-driven marketing tactics with environmental sustainability. There is a noteworthy void at the junction of these topics despite the substantial literature on each of them separately. This study explores the importance and potential of digital marketing and data-driven tactics in SMEs, the difficulties and opportunities in integrating environmental sustainability in SMEs, and the potential advantages of combining these techniques through a thorough literature analysis. According to the study, while SMEs must overcome obstacles to use data and digital technologies for environmental sustainability, they also stand to earn a lot of advantages, such as increased competitiveness, better customer involvement, and a reduced environmental footprint. The findings add to the ongoing conversation on sustainable business practises and provide useful insights for SMEs wanting to navigate the digital landscape effectively. The convergence of data-driven digital marketing and environmental sustainability is suggested to represent an interesting horizon for SME research and practise, and this study underscores the need for more research in this field.
Chapters in this book
- Frontmatter I
- Preface V
- Contents VII
- Introduction IX
- 1 Enhancing SMEs’ Sustainability Through Innovative Practices 1
- 2 The Approach of SMEs Towards Green Management Practices 17
- 3 Factors Influencing Financial Backers’ Exit Decisions from a New Venture 33
- 4 Technological Advancement in Industrial Revolution 4.0 for Sustainable Development of India: Understanding Linkages in Theory and Practice 57
- 5 Impact of Macroeconomic Determinants and Corporate Attributes on Firms’ Financial Success in India 73
- 6 Exploring Individual Investor Intentions Towards Socially Responsible Investment 95
- 7 Ownership Structures and Performance of SMEs: An Empirical Analysis 119
- 8 Short-Run Pricing Performance of Selected Indian IPOs During COVID-19 for Alternative Investment Avenue 141
- 9 Emerging Green: Exploring Strategic Factors for SMEs’ Adoption of Green Technology and Innovation in India 165
- 10 Impact of Sustainability and Green Finance on SMEs to Promote Green Growth 187
- 11 Progress Intention and Sales Revenue Growth in Micro, Small and Medium Enterprises (SMEs) 199
- 12 Green Management Practices by Small and Medium Enterprises 211
- 13 An Analysis of MSMEs’ Contributions to the Promotion of SDGs in India 227
- 14 Impact of Innovation and Its Role in Small Medium Enterprises’ Sustainability 247
- 15 Effect of Government Policies on SME Innovation and Entrepreneurship 267
- 16 A Study on Various Aspects of SMEs’ Orientation for Corporate Social Responsibility 285
- 17 SME and Environmental Sustenance: Digital Marketing in SMEs via Data- Driven Strategies 315
- List of Contributors 333
- About the Editors 339
- List of Tables 341
- List of Figures 343
- Index 345
Chapters in this book
- Frontmatter I
- Preface V
- Contents VII
- Introduction IX
- 1 Enhancing SMEs’ Sustainability Through Innovative Practices 1
- 2 The Approach of SMEs Towards Green Management Practices 17
- 3 Factors Influencing Financial Backers’ Exit Decisions from a New Venture 33
- 4 Technological Advancement in Industrial Revolution 4.0 for Sustainable Development of India: Understanding Linkages in Theory and Practice 57
- 5 Impact of Macroeconomic Determinants and Corporate Attributes on Firms’ Financial Success in India 73
- 6 Exploring Individual Investor Intentions Towards Socially Responsible Investment 95
- 7 Ownership Structures and Performance of SMEs: An Empirical Analysis 119
- 8 Short-Run Pricing Performance of Selected Indian IPOs During COVID-19 for Alternative Investment Avenue 141
- 9 Emerging Green: Exploring Strategic Factors for SMEs’ Adoption of Green Technology and Innovation in India 165
- 10 Impact of Sustainability and Green Finance on SMEs to Promote Green Growth 187
- 11 Progress Intention and Sales Revenue Growth in Micro, Small and Medium Enterprises (SMEs) 199
- 12 Green Management Practices by Small and Medium Enterprises 211
- 13 An Analysis of MSMEs’ Contributions to the Promotion of SDGs in India 227
- 14 Impact of Innovation and Its Role in Small Medium Enterprises’ Sustainability 247
- 15 Effect of Government Policies on SME Innovation and Entrepreneurship 267
- 16 A Study on Various Aspects of SMEs’ Orientation for Corporate Social Responsibility 285
- 17 SME and Environmental Sustenance: Digital Marketing in SMEs via Data- Driven Strategies 315
- List of Contributors 333
- About the Editors 339
- List of Tables 341
- List of Figures 343
- Index 345
