Principles and Practices of Effective Inclusive Stakeholder Community Engagement
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Cheryl Cockburn-Wootten
und Alison McIntosh
Abstract
In this chapter, we present the case that, to be inclusive and accessible, tourism destination management requires important (re)consideration of the processes used to involve community stakeholders in the tourism planning process. Whilst the importance of community collaboration is frequently heralded in tourism destination management, traditional community engagement tends to involve an organisationalcentric approach, positioning the research/practitioner as expert and adopting one-way consultation methods for working with stakeholders. To achieve accessible tourism, there has been a call for effective inclusive stakeholder approaches that include meaningful engagement, diverse knowledge, participatory governance and dialogic approaches. The benefits of these inclusive engagement practices are that they bring all key stakeholders together within a locality and draw on how the needs of the community may be met, as well as its future needs. As such, this chapter will discuss the principles and practices of effective inclusive community engagement, with a focus on effectively bringing together diverse stakeholders, such as community, tourism stakeholders and access organisations for accessible tourism destination development. Facilitation of inclusive community engagement requires a mind-set of reciprocal relationships (i.e. not just for personal/business gain). Within this perspective, the key philosophical differences are the values, mind-set and principles that inform how we plan and enact the communication with and within communities. Inclusive community engagement involves an inclusive mind-set that views the relationship between businesses, organisations and communities within a wider ecological system with them aiming to work together in collaborative, joint decision-making activities in order to engage in authentic dialogue and action for social change. As such, inclusive stakeholder engagement will endeavour to adopt practices that enhance individual and group voice, develop agency and use creative approaches to enhance diverse thinking and intersubjective dialogue for co-created solutions. We demonstrate this with reference to a specific case study project, the New Zealand Tourism For All campaign, that sought to bring together diverse stakeholders using the principles of meaningful engagement and a dialogue approach to make the destination more accessible for tourists with disabilities.
Abstract
In this chapter, we present the case that, to be inclusive and accessible, tourism destination management requires important (re)consideration of the processes used to involve community stakeholders in the tourism planning process. Whilst the importance of community collaboration is frequently heralded in tourism destination management, traditional community engagement tends to involve an organisationalcentric approach, positioning the research/practitioner as expert and adopting one-way consultation methods for working with stakeholders. To achieve accessible tourism, there has been a call for effective inclusive stakeholder approaches that include meaningful engagement, diverse knowledge, participatory governance and dialogic approaches. The benefits of these inclusive engagement practices are that they bring all key stakeholders together within a locality and draw on how the needs of the community may be met, as well as its future needs. As such, this chapter will discuss the principles and practices of effective inclusive community engagement, with a focus on effectively bringing together diverse stakeholders, such as community, tourism stakeholders and access organisations for accessible tourism destination development. Facilitation of inclusive community engagement requires a mind-set of reciprocal relationships (i.e. not just for personal/business gain). Within this perspective, the key philosophical differences are the values, mind-set and principles that inform how we plan and enact the communication with and within communities. Inclusive community engagement involves an inclusive mind-set that views the relationship between businesses, organisations and communities within a wider ecological system with them aiming to work together in collaborative, joint decision-making activities in order to engage in authentic dialogue and action for social change. As such, inclusive stakeholder engagement will endeavour to adopt practices that enhance individual and group voice, develop agency and use creative approaches to enhance diverse thinking and intersubjective dialogue for co-created solutions. We demonstrate this with reference to a specific case study project, the New Zealand Tourism For All campaign, that sought to bring together diverse stakeholders using the principles of meaningful engagement and a dialogue approach to make the destination more accessible for tourists with disabilities.
Kapitel in diesem Buch
- Frontmatter I
- Foreword VII
- Preface IX
- Contents XI
- The Need to Engage with Destination Development 1
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Part I: Developing Competitive Destinations
- Tourism Destinations: Risk, Management and Communication 11
- Destination Competitiveness and AI-based Methods 33
- Change Management Approaches to Encounter Rural Overtourism 55
- Visitor Management in Tourism Destinations: Current Challenges in Measuring and Managing Visitors’ Spatio-Temporal Behaviour 81
- Supporting Economically and Socially Sustainable Destination Development through Branding: Opportunities and Challenges 105
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Part II: Developing Sustainable Destinations
- From Global Frameworks to Local Meanings: Assessing Resilience for Sustainable Destinations through the Lens of Transdisciplinary Research 127
- Destination Resilience in the Context of COVID-19 and Its Hysteretic Impact on the Tourism System of South Tyrol 149
- Local Participation for a Higher Commitment to Destination Development 173
- Residents’ Attitudes and Sustainable Destination Development: Introducing the Tourism Acceptance Score 197
- Dogs, Frogs and Degrowth: Sustainable Development and Arctification as a Destination Development Dilemma in Northern Sweden 219
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Part III: Developing Accessible Destinations
- Principles and Practices of Effective Inclusive Stakeholder Community Engagement 243
- The Role of Universal Design in the Future of Tourism Planning and Development 261
- Developing Social Sustainable Tourism for and with People with Hidden Disabilities: Reflections from Fyn, Denmark 287
- Tourism Promotional Materials: Examining the Intersections of Accessibility and Inclusion 309
- Inclusive Destination Management Strategies 333
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Part IV: Developing Future-Proof Destinations
- Business as Usual or Completely Different? COVID-19 and Its Influence on the Participation in Tourism of the German Population 361
- Beyond Overtourism, Undertourism, the End of Tourism: New Perspectives for Urban Tourism 381
- Flight and Migration in the Context of Destinations: Conceptional Approaches and Empirical Insights Based on the Repurposing of Tourist Accommodation as Accommodation for Refugees – Case Study Bavaria 405
- The Challenge of Climate Change and Net-Zero Emissions for Destinations 425
- Techno-Utopia or Techno-Dystopia: Current and Future Extended Reality and Artificial Intelligence Developments in Destinations 453
- The Contribution of Academia to Destination Development 473
- List of Figures 483
- List of Tables 487
- List of Contributors 489
- Index 497
Kapitel in diesem Buch
- Frontmatter I
- Foreword VII
- Preface IX
- Contents XI
- The Need to Engage with Destination Development 1
-
Part I: Developing Competitive Destinations
- Tourism Destinations: Risk, Management and Communication 11
- Destination Competitiveness and AI-based Methods 33
- Change Management Approaches to Encounter Rural Overtourism 55
- Visitor Management in Tourism Destinations: Current Challenges in Measuring and Managing Visitors’ Spatio-Temporal Behaviour 81
- Supporting Economically and Socially Sustainable Destination Development through Branding: Opportunities and Challenges 105
-
Part II: Developing Sustainable Destinations
- From Global Frameworks to Local Meanings: Assessing Resilience for Sustainable Destinations through the Lens of Transdisciplinary Research 127
- Destination Resilience in the Context of COVID-19 and Its Hysteretic Impact on the Tourism System of South Tyrol 149
- Local Participation for a Higher Commitment to Destination Development 173
- Residents’ Attitudes and Sustainable Destination Development: Introducing the Tourism Acceptance Score 197
- Dogs, Frogs and Degrowth: Sustainable Development and Arctification as a Destination Development Dilemma in Northern Sweden 219
-
Part III: Developing Accessible Destinations
- Principles and Practices of Effective Inclusive Stakeholder Community Engagement 243
- The Role of Universal Design in the Future of Tourism Planning and Development 261
- Developing Social Sustainable Tourism for and with People with Hidden Disabilities: Reflections from Fyn, Denmark 287
- Tourism Promotional Materials: Examining the Intersections of Accessibility and Inclusion 309
- Inclusive Destination Management Strategies 333
-
Part IV: Developing Future-Proof Destinations
- Business as Usual or Completely Different? COVID-19 and Its Influence on the Participation in Tourism of the German Population 361
- Beyond Overtourism, Undertourism, the End of Tourism: New Perspectives for Urban Tourism 381
- Flight and Migration in the Context of Destinations: Conceptional Approaches and Empirical Insights Based on the Repurposing of Tourist Accommodation as Accommodation for Refugees – Case Study Bavaria 405
- The Challenge of Climate Change and Net-Zero Emissions for Destinations 425
- Techno-Utopia or Techno-Dystopia: Current and Future Extended Reality and Artificial Intelligence Developments in Destinations 453
- The Contribution of Academia to Destination Development 473
- List of Figures 483
- List of Tables 487
- List of Contributors 489
- Index 497