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Visitor Management in Tourism Destinations: Current Challenges in Measuring and Managing Visitors’ Spatio-Temporal Behaviour

  • Julian Reif , Dirk Schmücker , Lisa Naschert und Eric Horster
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Tourism Destination Development
Ein Kapitel aus dem Buch Tourism Destination Development

Abstract

Phenomena of overtourism have negative impacts on the natural environment and social structures in many destinations. To address these issues, destinations are using digital systems for visitor management as part of their smart destination development initiatives. Valid and reliable data on visitor frequencies and spatio-temporal behaviour are crucial for the efficiency and efficacy of digital systems to mitigate overtourism phenomena. However, measuring and managing tourism demand in destinations is a methodological challenge. In this chapter, we explore the digital measurement of tourists’ spatio-temporal behaviour as a prerequisite for the development of a digital visitor management system with focus on community-based destinations. We classify the current challenges in measuring and managing visitors in destinations into economic, socio-political and data-based challenges. Furthermore, we shed light on potential issues associated with the use of single spot measurements and the use of passive mobile location data from smartphones. Despite the many challenges associated with digital visitor measurement and management, we recommend that destinations address them as a priority. While setting up an effective digital visitor management system may be challenging, such measurement systems can still be used for various purposes within destinations. We advocate for open data availability that allows researchers, destinations and businesses to use the data to ensure long-term sustainability in destinations.

Abstract

Phenomena of overtourism have negative impacts on the natural environment and social structures in many destinations. To address these issues, destinations are using digital systems for visitor management as part of their smart destination development initiatives. Valid and reliable data on visitor frequencies and spatio-temporal behaviour are crucial for the efficiency and efficacy of digital systems to mitigate overtourism phenomena. However, measuring and managing tourism demand in destinations is a methodological challenge. In this chapter, we explore the digital measurement of tourists’ spatio-temporal behaviour as a prerequisite for the development of a digital visitor management system with focus on community-based destinations. We classify the current challenges in measuring and managing visitors in destinations into economic, socio-political and data-based challenges. Furthermore, we shed light on potential issues associated with the use of single spot measurements and the use of passive mobile location data from smartphones. Despite the many challenges associated with digital visitor measurement and management, we recommend that destinations address them as a priority. While setting up an effective digital visitor management system may be challenging, such measurement systems can still be used for various purposes within destinations. We advocate for open data availability that allows researchers, destinations and businesses to use the data to ensure long-term sustainability in destinations.

Kapitel in diesem Buch

  1. Frontmatter I
  2. Foreword VII
  3. Preface IX
  4. Contents XI
  5. The Need to Engage with Destination Development 1
  6. Part I: Developing Competitive Destinations
  7. Tourism Destinations: Risk, Management and Communication 11
  8. Destination Competitiveness and AI-based Methods 33
  9. Change Management Approaches to Encounter Rural Overtourism 55
  10. Visitor Management in Tourism Destinations: Current Challenges in Measuring and Managing Visitors’ Spatio-Temporal Behaviour 81
  11. Supporting Economically and Socially Sustainable Destination Development through Branding: Opportunities and Challenges 105
  12. Part II: Developing Sustainable Destinations
  13. From Global Frameworks to Local Meanings: Assessing Resilience for Sustainable Destinations through the Lens of Transdisciplinary Research 127
  14. Destination Resilience in the Context of COVID-19 and Its Hysteretic Impact on the Tourism System of South Tyrol 149
  15. Local Participation for a Higher Commitment to Destination Development 173
  16. Residents’ Attitudes and Sustainable Destination Development: Introducing the Tourism Acceptance Score 197
  17. Dogs, Frogs and Degrowth: Sustainable Development and Arctification as a Destination Development Dilemma in Northern Sweden 219
  18. Part III: Developing Accessible Destinations
  19. Principles and Practices of Effective Inclusive Stakeholder Community Engagement 243
  20. The Role of Universal Design in the Future of Tourism Planning and Development 261
  21. Developing Social Sustainable Tourism for and with People with Hidden Disabilities: Reflections from Fyn, Denmark 287
  22. Tourism Promotional Materials: Examining the Intersections of Accessibility and Inclusion 309
  23. Inclusive Destination Management Strategies 333
  24. Part IV: Developing Future-Proof Destinations
  25. Business as Usual or Completely Different? COVID-19 and Its Influence on the Participation in Tourism of the German Population 361
  26. Beyond Overtourism, Undertourism, the End of Tourism: New Perspectives for Urban Tourism 381
  27. Flight and Migration in the Context of Destinations: Conceptional Approaches and Empirical Insights Based on the Repurposing of Tourist Accommodation as Accommodation for Refugees – Case Study Bavaria 405
  28. The Challenge of Climate Change and Net-Zero Emissions for Destinations 425
  29. Techno-Utopia or Techno-Dystopia: Current and Future Extended Reality and Artificial Intelligence Developments in Destinations 453
  30. The Contribution of Academia to Destination Development 473
  31. List of Figures 483
  32. List of Tables 487
  33. List of Contributors 489
  34. Index 497
https://doi.org/10.1515/9783110794090-005

Kapitel in diesem Buch

  1. Frontmatter I
  2. Foreword VII
  3. Preface IX
  4. Contents XI
  5. The Need to Engage with Destination Development 1
  6. Part I: Developing Competitive Destinations
  7. Tourism Destinations: Risk, Management and Communication 11
  8. Destination Competitiveness and AI-based Methods 33
  9. Change Management Approaches to Encounter Rural Overtourism 55
  10. Visitor Management in Tourism Destinations: Current Challenges in Measuring and Managing Visitors’ Spatio-Temporal Behaviour 81
  11. Supporting Economically and Socially Sustainable Destination Development through Branding: Opportunities and Challenges 105
  12. Part II: Developing Sustainable Destinations
  13. From Global Frameworks to Local Meanings: Assessing Resilience for Sustainable Destinations through the Lens of Transdisciplinary Research 127
  14. Destination Resilience in the Context of COVID-19 and Its Hysteretic Impact on the Tourism System of South Tyrol 149
  15. Local Participation for a Higher Commitment to Destination Development 173
  16. Residents’ Attitudes and Sustainable Destination Development: Introducing the Tourism Acceptance Score 197
  17. Dogs, Frogs and Degrowth: Sustainable Development and Arctification as a Destination Development Dilemma in Northern Sweden 219
  18. Part III: Developing Accessible Destinations
  19. Principles and Practices of Effective Inclusive Stakeholder Community Engagement 243
  20. The Role of Universal Design in the Future of Tourism Planning and Development 261
  21. Developing Social Sustainable Tourism for and with People with Hidden Disabilities: Reflections from Fyn, Denmark 287
  22. Tourism Promotional Materials: Examining the Intersections of Accessibility and Inclusion 309
  23. Inclusive Destination Management Strategies 333
  24. Part IV: Developing Future-Proof Destinations
  25. Business as Usual or Completely Different? COVID-19 and Its Influence on the Participation in Tourism of the German Population 361
  26. Beyond Overtourism, Undertourism, the End of Tourism: New Perspectives for Urban Tourism 381
  27. Flight and Migration in the Context of Destinations: Conceptional Approaches and Empirical Insights Based on the Repurposing of Tourist Accommodation as Accommodation for Refugees – Case Study Bavaria 405
  28. The Challenge of Climate Change and Net-Zero Emissions for Destinations 425
  29. Techno-Utopia or Techno-Dystopia: Current and Future Extended Reality and Artificial Intelligence Developments in Destinations 453
  30. The Contribution of Academia to Destination Development 473
  31. List of Figures 483
  32. List of Tables 487
  33. List of Contributors 489
  34. Index 497
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Heruntergeladen am 3.12.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9783110794090-005/html?lang=de
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