List of contributors

Chapters in this book

1. Frontmatter I
2. Preface to Handbooks of Communication Science series V
3. Contents IX
4. Introduction 1
5. Section 1: Message senders
6. Chapter 1 Creating trust in health organizations 11
7. Chapter 2 Creating trust and understanding in doctor–patient relationships 31
8. Chapter 3 Social media influencers for health promotion 49
9. Chapter 4 Celebrity health narratives and the celebrity sick-scape 69
10. Section 2: Message content
11. Chapter 5 Fear appeals in health communication 91
12. Chapter 6 Messaging and affect processing 109
13. Chapter 7 Narratives in health communication 127
14. Chapter 8 Entertainment-Education in the new media landscape: Stimulating creative engagement in online communities for social and behavioral change 147
15. Chapter 9 The communication of uncertainty in health 169
16. Chapter 10 Social norms in health communication 187
17. Chapter 11 The impact of argument strength in health communication 213
18. Chapter 12 Behavioral change techniques in influencers’ social media messages 231
19. Section 3: Medium types
20. Chapter 13 Instagram and health 251
21. Chapter 14 Twitter and health communication 269
22. Chapter 15 Fantasy, facts and fun: Digital health games for impact and implementation 287
23. Chapter 16 Chatbots for health communication 309
24. Section 4: Message recipients
25. Chapter 17 Information seeking, scanning, and processing 335
26. Chapter 18 Health literacy and information processing 355
27. Chapter 19 Language difficulties: Healthcare provider–migrant patient communication 375
28. Chapter 20 Cognitive biases in depression: Implications for help-seeking messaging 391
29. Chapter 21 Creating active involvement interventions to effectively reduce adolescent health risk behaviors 411
30. Section 5: Contemporary challenges
31. Chapter 22 Infodemics and health information overload 433
32. Chapter 23 Fake news and misinformation 453
33. Chapter 24 Health communication on social media during a crisis 469
34. Section 6: Case studies
35. Chapter 25 Exploring communication in multi-level strategies for promoting healthy diets: A South African case study 491
36. Chapter 26 Physical activity and citizen science: Two case studies from Flanders (Belgium) 505
37. List of contributors 527
38. Index 539