Health, Media, and Communication

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Health, Media, and Communication

Edited by: Gert-Jan de Bruijn and Heidi Vandebosch

Language: English

Published/Copyright: 2025

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This book is in the series

Volume 15 | Handbooks of Communication Science

About this book

Having, maintaining, and/or obtaining good health is one of the most frequently mentioned desires that people have. Although genetic and environmental factors play an important role in these lifestyles and diseases, it is also known that health-related information that people are exposed to through a variety of modalities and sources has a huge impact on people’s health, health behaviours, and their acceptance of health-related policies, as recently demonstrated by the Covid-19 pandemic.

The handbook of Health, Media, and Communication presents a timely and up-to-date overview of the broad and substantial research efforts that have been invested in recent decades to understand how health communication affects health knowledge, perceptions, and discussion as well as health behaviours and, ultimately, health outcomes. The handbook is structured to reflect and address essential parts of the communication process: sender, content, medium, and recipient. In addition to providing a historical and contemporary overview, the handbook also acknowledges the novel challenges that emergent media present for health communication, such as infodemics and misinformation.

Covers all components of the communication process: sender, content, medium, receiver.
Historical, contemporary & future viewpoint on the role of media & communication for health.
Relevant for research & practice, also beyond the domain of health.

Author / Editor information

Gert-Jan de Bruijn and Heidi Vandebosch, University of Antwerp, Antwerp, Belgium.

Topics

Frontmatter Publicly Available Download PDF	I
Preface to Handbooks of Communication Science series Publicly Available Download PDF	V
Contents Publicly Available Download PDF	IX
Introduction Gert-Jan de Bruijn and Heidi Vandebosch Requires Authentication Unlicensed Licensed	1
Section 1: Message senders
Chapter 1 Creating trust in health organizations P. Chris Palmedo, Lauren Rauh, Chelsea Rose and Scott C. Ratzan Requires Authentication Unlicensed Licensed	11
Chapter 2 Creating trust and understanding in doctor–patient relationships Serena Petrocchi and Peter J. Schulz Requires Authentication Unlicensed Licensed	31
Chapter 3 Social media influencers for health promotion Sara Pabian, Ini Vanwesenbeeck, Frans Folkvord, Alexander P. Schouten, Gaëlle Ouvrein, Nadine van der Waal, Emmelyn Croes, Loes Janssen and Annemarie J. Nanne Requires Authentication Unlicensed Licensed	49
Chapter 4 Celebrity health narratives and the celebrity sick-scape Hilde Van den Bulck Requires Authentication Unlicensed Licensed	69
Section 2: Message content
Chapter 5 Fear appeals in health communication Gill A. ten Hoor, Gerjo Kok, Gjalt-Jorn Y. Peters and Robert A. C. Ruiter Requires Authentication Unlicensed Licensed	91
Chapter 6 Messaging and affect processing Alexander Lithopoulos and Ryan E. Rhodes Requires Authentication Unlicensed Licensed	109
Chapter 7 Narratives in health communication Irina Andreeva, Jody C. S. Wong and Melanie C. Green Requires Authentication Unlicensed Licensed	127
Chapter 8 Entertainment-Education in the new media landscape: Stimulating creative engagement in online communities for social and behavioral change Roel O. Lutkenhaus Requires Authentication Unlicensed Licensed	147
Chapter 9 The communication of uncertainty in health Callie S. Kalny and Courtney L. Scherr Requires Authentication Unlicensed Licensed	169
Chapter 10 Social norms in health communication Hagere Yilma and Rajiv Rimal Requires Authentication Unlicensed Licensed	187
Chapter 11 The impact of argument strength in health communication Hans Hoeken Requires Authentication Unlicensed Licensed	213
Chapter 12 Behavioral change techniques in influencers’ social media messages Lauranna Teunissen and Kathleen Van Royen Requires Authentication Unlicensed Licensed	231
Section 3: Medium types
Chapter 13 Instagram and health Sofie Vranken, Robyn Vanherle, Kaitlin Fitzgerald, Femke Geusens and Kathleen Beullens Requires Authentication Unlicensed Licensed	251
Chapter 14 Twitter and health communication Lourdes S. Martinez Requires Authentication Unlicensed Licensed	269
Chapter 15 Fantasy, facts and fun: Digital health games for impact and implementation Ann DeSmet, Tom Baranowski, Debbe Thompson and Amy Shirong Lu Requires Authentication Unlicensed Licensed	287
Chapter 16 Chatbots for health communication Gert-Jan de Bruijn, Divyaa Balaji and Xin Sun Requires Authentication Unlicensed Licensed	309
Section 4: Message recipients
Chapter 17 Information seeking, scanning, and processing Nehama Lewis Requires Authentication Unlicensed Licensed	335
Chapter 18 Health literacy and information processing Corine Meppelink and Emília Margit Pajor Requires Authentication Unlicensed Licensed	355
Chapter 19 Language difficulties: Healthcare provider–migrant patient communication Jeanine Suurmond and Barbara Schouten Requires Authentication Unlicensed Licensed	375
Chapter 20 Cognitive biases in depression: Implications for help-seeking messaging Marco C. Yzer and Jason T. Siegel Requires Authentication Unlicensed Licensed	391
Chapter 21 Creating active involvement interventions to effectively reduce adolescent health risk behaviors Freya De Keyzer, Femke Geusens, Kaitlin Fitzgerald, Kathryn Greene and Kathleen Beullens Requires Authentication Unlicensed Licensed	411
Section 5: Contemporary challenges
Chapter 22 Infodemics and health information overload Yi Liao, Helen M. Lillie and Jakob D. Jensen Requires Authentication Unlicensed Licensed	433
Chapter 23 Fake news and misinformation Sabrina H. Kessler Requires Authentication Unlicensed Licensed	453
Chapter 24 Health communication on social media during a crisis Cindy Sing Bik Ngai and Rita Gill Singh Requires Authentication Unlicensed Licensed	469
Section 6: Case studies
Chapter 25 Exploring communication in multi-level strategies for promoting healthy diets: A South African case study Yandisa Ngqangashe and Zandile J. Mchiza Requires Authentication Unlicensed Licensed	491
Chapter 26 Physical activity and citizen science: Two case studies from Flanders (Belgium) Greet Cardon, Tom Storme, Sebastian Chastin, Sien Benoit, Bart De Wit, Delfien Van Dyck, Nico Van de Weghe, Frank Witlox and Katrien De Cocker Requires Authentication Unlicensed Licensed	505
List of contributors Requires Authentication Unlicensed Licensed	527
Index Requires Authentication Unlicensed Licensed	539

Publishing information

Pages and Images/Illustrations in book

eBook published on:

January 27, 2025

eBook ISBN:

9783110775426

Hardcover published on:

January 27, 2025

Hardcover ISBN:

9783110775259

Pages and Images/Illustrations in book

Front matter:

12

Main content:

545

Illustrations:

12

Coloured Illustrations:

3

Tables:

8

https://doi.org/10.1515/9783110775426

eBook ISBN: 9783110775426

Hardcover ISBN: 9783110775259

Keywords for this book

Health Communication; Health Promotion; Health Media; Health Information Technologies

Audience(s) for this book

Scholars & students of Communication Studies and Psychology; healthcare providers; journalists.

Safety & product resources

Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com

Health, Media, and Communication

Overview

About this book

Author / Editor information

Topics

Table of contents

Bibliographic data