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Health, Media, and Communication
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Edited by:
Gert-Jan de Bruijn
Language:
English
Published/Copyright:
2025
About this book
Having, maintaining, and/or obtaining good health is one of the most frequently mentioned desires that people have. Although genetic and environmental factors play an important role in these lifestyles and diseases, it is also known that health-related information that people are exposed to through a variety of modalities and sources has a huge impact on people’s health, health behaviours, and their acceptance of health-related policies, as recently demonstrated by the Covid-19 pandemic.
The handbook of Health, Media, and Communication presents a timely and up-to-date overview of the broad and substantial research efforts that have been invested in recent decades to understand how health communication affects health knowledge, perceptions, and discussion as well as health behaviours and, ultimately, health outcomes. The handbook is structured to reflect and address essential parts of the communication process: sender, content, medium, and recipient. In addition to providing a historical and contemporary overview, the handbook also acknowledges the novel challenges that emergent media present for health communication, such as infodemics and misinformation.
- Covers all components of the communication process: sender, content, medium, receiver.
- Historical, contemporary & future viewpoint on the role of media & communication for health.
- Relevant for research & practice, also beyond the domain of health.
Author / Editor information
Gert-Jan de Bruijn and Heidi Vandebosch, University of Antwerp, Antwerp, Belgium.
Topics
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Frontmatter
I -
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Preface to Handbooks of Communication Science series
V -
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Contents
IX -
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Introduction
1 - Section 1: Message senders
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Chapter 1 Creating trust in health organizations
11 -
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Chapter 2 Creating trust and understanding in doctor–patient relationships
31 -
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Chapter 3 Social media influencers for health promotion
49 -
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Chapter 4 Celebrity health narratives and the celebrity sick-scape
69 - Section 2: Message content
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Chapter 5 Fear appeals in health communication
91 -
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Chapter 6 Messaging and affect processing
109 -
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Chapter 7 Narratives in health communication
127 -
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Chapter 8 Entertainment-Education in the new media landscape: Stimulating creative engagement in online communities for social and behavioral change
147 -
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Chapter 9 The communication of uncertainty in health
169 -
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Chapter 10 Social norms in health communication
187 -
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Chapter 11 The impact of argument strength in health communication
213 -
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Chapter 12 Behavioral change techniques in influencers’ social media messages
231 - Section 3: Medium types
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Chapter 13 Instagram and health
251 -
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Chapter 14 Twitter and health communication
269 -
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Chapter 15 Fantasy, facts and fun: Digital health games for impact and implementation
287 -
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Chapter 16 Chatbots for health communication
309 - Section 4: Message recipients
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Chapter 17 Information seeking, scanning, and processing
335 -
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Chapter 18 Health literacy and information processing
355 -
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Chapter 19 Language difficulties: Healthcare provider–migrant patient communication
375 -
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Chapter 20 Cognitive biases in depression: Implications for help-seeking messaging
391 -
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Chapter 21 Creating active involvement interventions to effectively reduce adolescent health risk behaviors
411 - Section 5: Contemporary challenges
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Chapter 22 Infodemics and health information overload
433 -
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Chapter 23 Fake news and misinformation
453 -
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Chapter 24 Health communication on social media during a crisis
469 - Section 6: Case studies
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Chapter 25 Exploring communication in multi-level strategies for promoting healthy diets: A South African case study
491 -
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Chapter 26 Physical activity and citizen science: Two case studies from Flanders (Belgium)
505 -
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List of contributors
527 -
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Index
539
Publishing information
Pages and Images/Illustrations in book
eBook published on:
January 27, 2025
eBook ISBN:
9783110775426
Hardcover published on:
January 27, 2025
Hardcover ISBN:
9783110775259
Pages and Images/Illustrations in book
Front matter:
12
Main content:
545
Illustrations:
12
Coloured Illustrations:
3
Tables:
8
Keywords for this book
Health Communication; Health Promotion; Health Media; Health Information Technologies
Audience(s) for this book
Scholars & students of Communication Studies and Psychology; healthcare providers; journalists.
Safety & product resources
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Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com
