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Chapter 17 Information seeking, scanning, and processing

  • Nehama Lewis
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Health, Media, and Communication
Ein Kapitel aus dem Buch Health, Media, and Communication

Abstract

This chapter defines and conceptualizes health information seeking and scanning, which are core constructs in health communication that have been shown to impact a range of psychosocial outcomes and behaviors. We describe health information seeking and scanning behaviors in relation to information processing models, using the elaboration likelihood model (ELM: Petty & Cacioppo, 1986) and heuristic systematic models (HSM: Chaiken, Lieberman & Eagly, 1989) as guiding conceptual frameworks to examine the intersection between seeking, scanning, and information processing. We review the theoretical and behavioral theories and contexts in which seeking and scanning have been conceptualized in health communication research. The chapter focuses particularly on recent research on seeking and scanning in relation to theories of information processing and attitude change. We discuss the role of individual moderators of elaboration likelihood (ability and motivation to process information), as well as source and content heuristics and external factors that may influence this relationship. The chapter considers how constructs from information processing may be associated with different patterns of seeking and scanning, and how this may influence the effects of information that is obtained through these behaviors on attitudes and behaviors. We describe the methods, measures and contexts that have been used to test these relationships, limitations of current research, and offer guidelines for new research directions. Finally, we discuss implications of research on seeking, scanning, and information processing for the design of persuasive health communication messages and campaigns.

Abstract

This chapter defines and conceptualizes health information seeking and scanning, which are core constructs in health communication that have been shown to impact a range of psychosocial outcomes and behaviors. We describe health information seeking and scanning behaviors in relation to information processing models, using the elaboration likelihood model (ELM: Petty & Cacioppo, 1986) and heuristic systematic models (HSM: Chaiken, Lieberman & Eagly, 1989) as guiding conceptual frameworks to examine the intersection between seeking, scanning, and information processing. We review the theoretical and behavioral theories and contexts in which seeking and scanning have been conceptualized in health communication research. The chapter focuses particularly on recent research on seeking and scanning in relation to theories of information processing and attitude change. We discuss the role of individual moderators of elaboration likelihood (ability and motivation to process information), as well as source and content heuristics and external factors that may influence this relationship. The chapter considers how constructs from information processing may be associated with different patterns of seeking and scanning, and how this may influence the effects of information that is obtained through these behaviors on attitudes and behaviors. We describe the methods, measures and contexts that have been used to test these relationships, limitations of current research, and offer guidelines for new research directions. Finally, we discuss implications of research on seeking, scanning, and information processing for the design of persuasive health communication messages and campaigns.

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface to Handbooks of Communication Science series V
  3. Contents IX
  4. Introduction 1
  5. Section 1: Message senders
  6. Chapter 1 Creating trust in health organizations 11
  7. Chapter 2 Creating trust and understanding in doctor–patient relationships 31
  8. Chapter 3 Social media influencers for health promotion 49
  9. Chapter 4 Celebrity health narratives and the celebrity sick-scape 69
  10. Section 2: Message content
  11. Chapter 5 Fear appeals in health communication 91
  12. Chapter 6 Messaging and affect processing 109
  13. Chapter 7 Narratives in health communication 127
  14. Chapter 8 Entertainment-Education in the new media landscape: Stimulating creative engagement in online communities for social and behavioral change 147
  15. Chapter 9 The communication of uncertainty in health 169
  16. Chapter 10 Social norms in health communication 187
  17. Chapter 11 The impact of argument strength in health communication 213
  18. Chapter 12 Behavioral change techniques in influencers’ social media messages 231
  19. Section 3: Medium types
  20. Chapter 13 Instagram and health 251
  21. Chapter 14 Twitter and health communication 269
  22. Chapter 15 Fantasy, facts and fun: Digital health games for impact and implementation 287
  23. Chapter 16 Chatbots for health communication 309
  24. Section 4: Message recipients
  25. Chapter 17 Information seeking, scanning, and processing 335
  26. Chapter 18 Health literacy and information processing 355
  27. Chapter 19 Language difficulties: Healthcare provider–migrant patient communication 375
  28. Chapter 20 Cognitive biases in depression: Implications for help-seeking messaging 391
  29. Chapter 21 Creating active involvement interventions to effectively reduce adolescent health risk behaviors 411
  30. Section 5: Contemporary challenges
  31. Chapter 22 Infodemics and health information overload 433
  32. Chapter 23 Fake news and misinformation 453
  33. Chapter 24 Health communication on social media during a crisis 469
  34. Section 6: Case studies
  35. Chapter 25 Exploring communication in multi-level strategies for promoting healthy diets: A South African case study 491
  36. Chapter 26 Physical activity and citizen science: Two case studies from Flanders (Belgium) 505
  37. List of contributors 527
  38. Index 539
https://doi.org/10.1515/9783110775426-018

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface to Handbooks of Communication Science series V
  3. Contents IX
  4. Introduction 1
  5. Section 1: Message senders
  6. Chapter 1 Creating trust in health organizations 11
  7. Chapter 2 Creating trust and understanding in doctor–patient relationships 31
  8. Chapter 3 Social media influencers for health promotion 49
  9. Chapter 4 Celebrity health narratives and the celebrity sick-scape 69
  10. Section 2: Message content
  11. Chapter 5 Fear appeals in health communication 91
  12. Chapter 6 Messaging and affect processing 109
  13. Chapter 7 Narratives in health communication 127
  14. Chapter 8 Entertainment-Education in the new media landscape: Stimulating creative engagement in online communities for social and behavioral change 147
  15. Chapter 9 The communication of uncertainty in health 169
  16. Chapter 10 Social norms in health communication 187
  17. Chapter 11 The impact of argument strength in health communication 213
  18. Chapter 12 Behavioral change techniques in influencers’ social media messages 231
  19. Section 3: Medium types
  20. Chapter 13 Instagram and health 251
  21. Chapter 14 Twitter and health communication 269
  22. Chapter 15 Fantasy, facts and fun: Digital health games for impact and implementation 287
  23. Chapter 16 Chatbots for health communication 309
  24. Section 4: Message recipients
  25. Chapter 17 Information seeking, scanning, and processing 335
  26. Chapter 18 Health literacy and information processing 355
  27. Chapter 19 Language difficulties: Healthcare provider–migrant patient communication 375
  28. Chapter 20 Cognitive biases in depression: Implications for help-seeking messaging 391
  29. Chapter 21 Creating active involvement interventions to effectively reduce adolescent health risk behaviors 411
  30. Section 5: Contemporary challenges
  31. Chapter 22 Infodemics and health information overload 433
  32. Chapter 23 Fake news and misinformation 453
  33. Chapter 24 Health communication on social media during a crisis 469
  34. Section 6: Case studies
  35. Chapter 25 Exploring communication in multi-level strategies for promoting healthy diets: A South African case study 491
  36. Chapter 26 Physical activity and citizen science: Two case studies from Flanders (Belgium) 505
  37. List of contributors 527
  38. Index 539
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Heruntergeladen am 9.12.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9783110775426-018/html
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