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Chapter 23 Social Media, Organizations, and Organizing

  • Keri K. Stephens und Brett W. Robertson
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Organizational Communication Theory and Research
Ein Kapitel aus dem Buch Organizational Communication Theory and Research

Abstract

Research on social media use in and around organizations and organizing practices has expanded rapidly. These information and communication technologies make communication visible beyond an interpersonal context. Unlike mass media’s ability to primarily communicate in a one-person-to-many-people form, social media allow both one-to-many and peer-to-peer communication. This chapter provides clarifying definitions and situates social media within an organizational communication context. It describes how enterprise social media (ESM) can be viewed through affordancebased frameworks, why people use social media in and around their organizations, and the outcomes associated with using ESM. We also discuss the growing research on people using their personal social media accounts for work use. The chapter discusses concerns like privacy that affect people in their organizational and personal lives. Finally, we explore examples of organizing processes through social media use and suggest this area is ripe for organizational communication research. As social media evolve and organizations continue expanding their reliance on technologies that use and handle big data, understanding social media is of growing importance. Readers will walk away better understanding the literature on organizational and organizing use of social media and have clear ideas for research opportunities.

Abstract

Research on social media use in and around organizations and organizing practices has expanded rapidly. These information and communication technologies make communication visible beyond an interpersonal context. Unlike mass media’s ability to primarily communicate in a one-person-to-many-people form, social media allow both one-to-many and peer-to-peer communication. This chapter provides clarifying definitions and situates social media within an organizational communication context. It describes how enterprise social media (ESM) can be viewed through affordancebased frameworks, why people use social media in and around their organizations, and the outcomes associated with using ESM. We also discuss the growing research on people using their personal social media accounts for work use. The chapter discusses concerns like privacy that affect people in their organizational and personal lives. Finally, we explore examples of organizing processes through social media use and suggest this area is ripe for organizational communication research. As social media evolve and organizations continue expanding their reliance on technologies that use and handle big data, understanding social media is of growing importance. Readers will walk away better understanding the literature on organizational and organizing use of social media and have clear ideas for research opportunities.

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface to Handbooks of Communication Science Series V
  3. Contents IX
  4. Preface 1
  5. Section I: Theory and Methods
  6. Chapter 1 Systems Theory and Ecosystems of Organizational Communication 7
  7. Chapter 2 Emerging Trends and Topics in Research on the Communicative Constitution of Organizations 27
  8. Chapter 3 Can We Meet at the Alter? Doing Justice through Organizational Communication 45
  9. Chapter 4 Quantitative Methods in Organizational Communication 65
  10. Chapter 5 Qualitative Methods in Organizational Communication 85
  11. Section II: Processes
  12. Chapter 6 Organizational Communication Design 107
  13. Chapter 7 Leadership Communication 127
  14. Chapter 8 Organizational Entry Processes 149
  15. Chapter 9 Conflict and Negotiation 173
  16. Chapter 10 Diffusion 197
  17. Chapter 11 The Role of Social Identity in Organizational Communication Over Time 217
  18. Chapter 12 Coordination 239
  19. Chapter 13 Stakeholders and Organizational Change 259
  20. Chapter 14 Communication, Power, and Organizational Politics 277
  21. Chapter 15 Piecing Together Inclusion: A Critical Overview of Organizational Inclusion Research and Praxis 295
  22. Section III: Contexts
  23. Chapter 16 Supervisor-Employee Communication 317
  24. Chapter 17 Team Process 339
  25. Chapter 18 Networks 359
  26. Chapter 19 Organizational Structure 381
  27. Chapter 20 Generational Shifts: The Emergence of Visibility in Globalization Research 403
  28. Chapter 21 Types of Organizations 423
  29. Section IV: Technology
  30. Chapter 22 Artificial Intelligence and Organizational Communication 445
  31. Chapter 23 Social Media, Organizations, and Organizing 463
  32. Chapter 24 Distributed Collaboration 483
  33. Section V: Emerging Areas
  34. Chapter 25 Wellness in the Workplace 505
  35. Chapter 26 Organizing Social Change 525
  36. Chapter 27 Work and Life Communication 545
  37. Chapter 28 Military Exit and Reentry to Family, Society, and Work 565
  38. Chapter 29 Corporate Social Responsibility Communication 585
  39. Chapter 30 From Crisis Response to High Resilience Organizing 605
  40. Author Biographies 625
  41. Index 637
https://doi.org/10.1515/9783110718508-024

Kapitel in diesem Buch

  1. Frontmatter I
  2. Preface to Handbooks of Communication Science Series V
  3. Contents IX
  4. Preface 1
  5. Section I: Theory and Methods
  6. Chapter 1 Systems Theory and Ecosystems of Organizational Communication 7
  7. Chapter 2 Emerging Trends and Topics in Research on the Communicative Constitution of Organizations 27
  8. Chapter 3 Can We Meet at the Alter? Doing Justice through Organizational Communication 45
  9. Chapter 4 Quantitative Methods in Organizational Communication 65
  10. Chapter 5 Qualitative Methods in Organizational Communication 85
  11. Section II: Processes
  12. Chapter 6 Organizational Communication Design 107
  13. Chapter 7 Leadership Communication 127
  14. Chapter 8 Organizational Entry Processes 149
  15. Chapter 9 Conflict and Negotiation 173
  16. Chapter 10 Diffusion 197
  17. Chapter 11 The Role of Social Identity in Organizational Communication Over Time 217
  18. Chapter 12 Coordination 239
  19. Chapter 13 Stakeholders and Organizational Change 259
  20. Chapter 14 Communication, Power, and Organizational Politics 277
  21. Chapter 15 Piecing Together Inclusion: A Critical Overview of Organizational Inclusion Research and Praxis 295
  22. Section III: Contexts
  23. Chapter 16 Supervisor-Employee Communication 317
  24. Chapter 17 Team Process 339
  25. Chapter 18 Networks 359
  26. Chapter 19 Organizational Structure 381
  27. Chapter 20 Generational Shifts: The Emergence of Visibility in Globalization Research 403
  28. Chapter 21 Types of Organizations 423
  29. Section IV: Technology
  30. Chapter 22 Artificial Intelligence and Organizational Communication 445
  31. Chapter 23 Social Media, Organizations, and Organizing 463
  32. Chapter 24 Distributed Collaboration 483
  33. Section V: Emerging Areas
  34. Chapter 25 Wellness in the Workplace 505
  35. Chapter 26 Organizing Social Change 525
  36. Chapter 27 Work and Life Communication 545
  37. Chapter 28 Military Exit and Reentry to Family, Society, and Work 565
  38. Chapter 29 Corporate Social Responsibility Communication 585
  39. Chapter 30 From Crisis Response to High Resilience Organizing 605
  40. Author Biographies 625
  41. Index 637
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Heruntergeladen am 30.9.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9783110718508-024/html
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