Startseite Linguistik & Semiotik Corporate identity and its variation over time
Kapitel
Lizenziert
Nicht lizenziert Erfordert eine Authentifizierung

Corporate identity and its variation over time

A corpus-assisted study of self-presentation strategies in Vodafone’s Sustainability Reports
  • Alessandra Molino
Veröffentlichen auch Sie bei De Gruyter Brill
Erkunden Sie dieses Fachgebiet So veröffentlichen Sie bei uns
Corpus Linguistics, Context and Culture
Ein Kapitel aus dem Buch Corpus Linguistics, Context and Culture

Abstract

This study explores the discursive construction of corporate identity in disclosure statements about non-financial performance. The corpus for analysis consists of the Sustainability Reports published by Vodafone, the British telecommunications company, over twelve fiscal years, from 2000/2001 to 2011/2012. After retrieving instances of self-references in subject position and quantifying them, the collocational profile of the two most frequent forms, i.e. Vodafone and we, will be described paying attention to the textual meanings most often associated with them through the analysis of concordance lines and their classification in functional groups (Mahlberg 2007). Due to its relatively long and consistent tradition of social and environmental reporting, Vodafone is eligible for a case study of whether and how its corporate identity has changed over time. Therefore, self-presentation patterns will be examined not only in the corpus as a whole, but also in individual subcorpora to gather evidence of possible rhetorical shifts in the way Vodafone has shaped and reshaped its corporate identity.

Abstract

This study explores the discursive construction of corporate identity in disclosure statements about non-financial performance. The corpus for analysis consists of the Sustainability Reports published by Vodafone, the British telecommunications company, over twelve fiscal years, from 2000/2001 to 2011/2012. After retrieving instances of self-references in subject position and quantifying them, the collocational profile of the two most frequent forms, i.e. Vodafone and we, will be described paying attention to the textual meanings most often associated with them through the analysis of concordance lines and their classification in functional groups (Mahlberg 2007). Due to its relatively long and consistent tradition of social and environmental reporting, Vodafone is eligible for a case study of whether and how its corporate identity has changed over time. Therefore, self-presentation patterns will be examined not only in the corpus as a whole, but also in individual subcorpora to gather evidence of possible rhetorical shifts in the way Vodafone has shaped and reshaped its corporate identity.

Kapitel in diesem Buch

  1. Frontmatter I
  2. Contents V
  3. Introduction 1
  4. Part I: Discourse contexts and cultures
  5. Patterns of discursive urban place-making in Brooklyn, New York 13
  6. The English of current Caribbean newspapers 43
  7. Corporate identity and its variation over time 75
  8. Applying Geographical Information Systems to researching historical corpora 109
  9. Corpus linguistics: Widening the remit 137
  10. Part II: Contexts of lexis and grammar
  11. Family collocation 165
  12. Factors influencing the translation of -ing participial free adjuncts 197
  13. The diachronic productivity of native combining forms in American English 223
  14. Advise against -ing: An emerging class of exceptions to Bach’s Generalization 253
  15. Subjective progressives in the history of American English 275
  16. Part III: Learner contexts
  17. A syntactic analysis of the introductory it pattern in non-native-speaker and nativespeaker student writing 307
  18. Phraseological teddy bears 339
  19. “Dear Man men and women madam, dear xxx sir” 363
  20. Marked themes in advanced learner English 387
  21. Phrasal verbs in the spoken and written modes of Norwegian L2 learner English 409
  22. Conversational gesture corpus analysis 437
  23. Corpus research for SLA 467
  24. List of contributors 483
  25. Index 487
https://doi.org/10.1515/9783110489071-004

Kapitel in diesem Buch

  1. Frontmatter I
  2. Contents V
  3. Introduction 1
  4. Part I: Discourse contexts and cultures
  5. Patterns of discursive urban place-making in Brooklyn, New York 13
  6. The English of current Caribbean newspapers 43
  7. Corporate identity and its variation over time 75
  8. Applying Geographical Information Systems to researching historical corpora 109
  9. Corpus linguistics: Widening the remit 137
  10. Part II: Contexts of lexis and grammar
  11. Family collocation 165
  12. Factors influencing the translation of -ing participial free adjuncts 197
  13. The diachronic productivity of native combining forms in American English 223
  14. Advise against -ing: An emerging class of exceptions to Bach’s Generalization 253
  15. Subjective progressives in the history of American English 275
  16. Part III: Learner contexts
  17. A syntactic analysis of the introductory it pattern in non-native-speaker and nativespeaker student writing 307
  18. Phraseological teddy bears 339
  19. “Dear Man men and women madam, dear xxx sir” 363
  20. Marked themes in advanced learner English 387
  21. Phrasal verbs in the spoken and written modes of Norwegian L2 learner English 409
  22. Conversational gesture corpus analysis 437
  23. Corpus research for SLA 467
  24. List of contributors 483
  25. Index 487
Jetzt anmelden und 20% sparen
Institutioneller Zugang
Wie funktioniert Authentifizierung?
Haben Sie eine Idee, wie wir unsere Website verbessern können?
Bitte schreiben Sie uns.
© 2025 De Gruyter Brill
Heruntergeladen am 1.11.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9783110489071-004/html
Button zum nach oben scrollen