Multimodal analysis of controversy in the media
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Ruth Breeze
Abstract
In a world dominated by the Internet, it is becoming increasingly important to develop analytical tools that can take in multiple dimensions of media texts. This chapter presents a multimodal analysis of a corpus of online newspaper texts about controversies surrounding the wearing of religious items by Muslims, Sikhs and Christians, which received considerable media coverage in Britain in early 2010. Although the text itself generally provides a balanced account of the issues, a comparison of the results across modes shows that the groups are evaluated differently in visual images, headlines and direct quotations. This study represents a step on the road to devising an integrative model for multimodal analysis.
Abstract
In a world dominated by the Internet, it is becoming increasingly important to develop analytical tools that can take in multiple dimensions of media texts. This chapter presents a multimodal analysis of a corpus of online newspaper texts about controversies surrounding the wearing of religious items by Muslims, Sikhs and Christians, which received considerable media coverage in Britain in early 2010. Although the text itself generally provides a balanced account of the issues, a comparison of the results across modes shows that the groups are evaluated differently in visual images, headlines and direct quotations. This study represents a step on the road to devising an integrative model for multimodal analysis.
Kapitel in diesem Buch
- Prelim pages i
- Table of contents vii
- Acknowledgements ix
- Preface xi
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Section 1: Introduction
- The many faces and phases of evaluation 3
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Section 2: Theoretical considerations and approaches to evaluation
- The emergence of axiology as a key parameter in modern linguistics 27
- AFFECT and emotion, target-value mismatches, and Russian dolls 47
- Appraising Appraisal 67
- The evaluative palette of verbal irony 93
- The implementation of the axiological parameter in a verbal subontology for natural language processing 117
- The evaluative function of situation-bound utterances in intercultural interaction 137
- Prosody, information structure and evaluation 153
- The evaluation of intonation: pitch range differences in English and in Spanish 179
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Section 3: Evaluation in different contexts
- “An astonishing season of destiny!” Evaluation in blurbs used for advertising TV series 197
- Graduation within the scope of Attitude in English and Spanish consumer reviews of books and movies 221
- Register diversification in evaluative language: the case of scientific writing 241
- The role of negative-modal synergies in Charles Darwin’s The Origin of Species 259
- Exploring academic argumentation in course-related blogs through ENGAGEMENT 281
- Multimodal analysis of controversy in the media 303
- The expression of evaluation in weekly news magazines in English 321
- Evaluative phraseological choice and speaker party/gender 345
- Evaluation in emotion narratives 367
- Evaluative discourse and politeness in university students' communication through social networking sites 387
- Index 413
Kapitel in diesem Buch
- Prelim pages i
- Table of contents vii
- Acknowledgements ix
- Preface xi
-
Section 1: Introduction
- The many faces and phases of evaluation 3
-
Section 2: Theoretical considerations and approaches to evaluation
- The emergence of axiology as a key parameter in modern linguistics 27
- AFFECT and emotion, target-value mismatches, and Russian dolls 47
- Appraising Appraisal 67
- The evaluative palette of verbal irony 93
- The implementation of the axiological parameter in a verbal subontology for natural language processing 117
- The evaluative function of situation-bound utterances in intercultural interaction 137
- Prosody, information structure and evaluation 153
- The evaluation of intonation: pitch range differences in English and in Spanish 179
-
Section 3: Evaluation in different contexts
- “An astonishing season of destiny!” Evaluation in blurbs used for advertising TV series 197
- Graduation within the scope of Attitude in English and Spanish consumer reviews of books and movies 221
- Register diversification in evaluative language: the case of scientific writing 241
- The role of negative-modal synergies in Charles Darwin’s The Origin of Species 259
- Exploring academic argumentation in course-related blogs through ENGAGEMENT 281
- Multimodal analysis of controversy in the media 303
- The expression of evaluation in weekly news magazines in English 321
- Evaluative phraseological choice and speaker party/gender 345
- Evaluation in emotion narratives 367
- Evaluative discourse and politeness in university students' communication through social networking sites 387
- Index 413
