Chapters in this book

1. Prelim pages i
2. Table of contents vii
3. Acknowledgements ix
4. Preface xi
5. Section 1: Introduction
6. The many faces and phases of evaluation 3
7. Section 2: Theoretical considerations and approaches to evaluation
8. The emergence of axiology as a key parameter in modern linguistics 27
9. AFFECT and emotion, target-value mismatches, and Russian dolls 47
10. Appraising Appraisal 67
11. The evaluative palette of verbal irony 93
12. The implementation of the axiological parameter in a verbal subontology for natural language processing 117
13. The evaluative function of situation-bound utterances in intercultural interaction 137
14. Prosody, information structure and evaluation 153
15. The evaluation of intonation: pitch range differences in English and in Spanish 179
16. Section 3: Evaluation in different contexts
17. “An astonishing season of destiny!” Evaluation in blurbs used for advertising TV series 197
18. Graduation within the scope of Attitude in English and Spanish consumer reviews of books and movies 221
19. Register diversification in evaluative language: the case of scientific writing 241
20. The role of negative-modal synergies in Charles Darwin’s The Origin of Species 259
21. Exploring academic argumentation in course-related blogs through ENGAGEMENT 281
22. Multimodal analysis of controversy in the media 303
23. The expression of evaluation in weekly news magazines in English 321
24. Evaluative phraseological choice and speaker party/gender 345
25. Evaluation in emotion narratives 367
26. Evaluative discourse and politeness in university students' communication through social networking sites 387
27. Index 413