Chapter 1. Introduction

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Chapter 1. Introduction 1
4. Lifestylization and the global
5. Chapter 2. How less means more in the comments section of vegan food blogs 15
6. Chapter 3. The moral taste of food 35
7. Chapter 4. The local and the global in airline food 57
8. Chapter 5. Language in transnational communities of consumption 79
9. Chapter 6. Craft beer and linguistic lifestyle emblematization 99
10. Mediatization and identity
11. Chapter 7. (Un)healthy food discourses 125
12. Chapter 8. Dinner for One 145
13. Chapter 9. “Tell me about food and I tell you who you are” 167
14. Chapter 10. Formality and informality in cooking shows 189
15. Enculturation and localization
16. Chapter 11. A rich sauce of comedy 211
17. Chapter 12. Naming practices in Singapore’s hawker centres 235
18. Chapter 13. Naming food in English in multilingual Cameroon 257
19. Index food and food names 277
20. Index 281