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Chapter 2. How less means more in the comments section of vegan food blogs

Exgredients such as gluten-free and extreme case formulations
  • Cornelia Gerhardt
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Talking about Food
This chapter is in the book Talking about Food

Abstract

Recipes in (vegan) food blogs are often advertised as not having certain ingredients such as gluten or refined sugar. In the comments sections of posts topicalising such exgredients (linguistically, no-X constructions like soy-free or no nuts), extreme case formulations (e.g. always or entirely) are employed to (a) construct the urgency of a request for an alternative, (b) index the liability and safety of a suggestion for an alternative as expert advice, (c) construct alternatives as rare and precious finds to share with the community, and (d) compliment the blogger.

Abstract

Recipes in (vegan) food blogs are often advertised as not having certain ingredients such as gluten or refined sugar. In the comments sections of posts topicalising such exgredients (linguistically, no-X constructions like soy-free or no nuts), extreme case formulations (e.g. always or entirely) are employed to (a) construct the urgency of a request for an alternative, (b) index the liability and safety of a suggestion for an alternative as expert advice, (c) construct alternatives as rare and precious finds to share with the community, and (d) compliment the blogger.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Chapter 1. Introduction 1
  4. Lifestylization and the global
  5. Chapter 2. How less means more in the comments section of vegan food blogs 15
  6. Chapter 3. The moral taste of food 35
  7. Chapter 4. The local and the global in airline food 57
  8. Chapter 5. Language in transnational communities of consumption 79
  9. Chapter 6. Craft beer and linguistic lifestyle emblematization 99
  10. Mediatization and identity
  11. Chapter 7. (Un)healthy food discourses 125
  12. Chapter 8. Dinner for One 145
  13. Chapter 9. “Tell me about food and I tell you who you are” 167
  14. Chapter 10. Formality and informality in cooking shows 189
  15. Enculturation and localization
  16. Chapter 11. A rich sauce of comedy 211
  17. Chapter 12. Naming practices in Singapore’s hawker centres 235
  18. Chapter 13. Naming food in English in multilingual Cameroon 257
  19. Index food and food names 277
  20. Index 281
https://doi.org/10.1075/impact.47.02ger

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Chapter 1. Introduction 1
  4. Lifestylization and the global
  5. Chapter 2. How less means more in the comments section of vegan food blogs 15
  6. Chapter 3. The moral taste of food 35
  7. Chapter 4. The local and the global in airline food 57
  8. Chapter 5. Language in transnational communities of consumption 79
  9. Chapter 6. Craft beer and linguistic lifestyle emblematization 99
  10. Mediatization and identity
  11. Chapter 7. (Un)healthy food discourses 125
  12. Chapter 8. Dinner for One 145
  13. Chapter 9. “Tell me about food and I tell you who you are” 167
  14. Chapter 10. Formality and informality in cooking shows 189
  15. Enculturation and localization
  16. Chapter 11. A rich sauce of comedy 211
  17. Chapter 12. Naming practices in Singapore’s hawker centres 235
  18. Chapter 13. Naming food in English in multilingual Cameroon 257
  19. Index food and food names 277
  20. Index 281
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