Chapter 4. The local and the global in airline food
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Markus Bieswanger
Abstract
Catering on board of commercial airplanes and in airline lounges, referred to as airline food, is one of the main features characterizing different travel classes. This study investigates the language used to describe airline food on websites of different airlines and identifies observable patterns concerning the depiction of different travel classes and lounge types. These patterns are compared to the findings of Jurafsky (2014), who, among other things, found that expensive restaurants tend to stress the local origin of the food. Despite the global nature of aviation, the results show that the descriptions of airline food associated with the premium travel classes are in many respects similar to the menus of expensive restaurants, as local references play a prominent role.
Abstract
Catering on board of commercial airplanes and in airline lounges, referred to as airline food, is one of the main features characterizing different travel classes. This study investigates the language used to describe airline food on websites of different airlines and identifies observable patterns concerning the depiction of different travel classes and lounge types. These patterns are compared to the findings of Jurafsky (2014), who, among other things, found that expensive restaurants tend to stress the local origin of the food. Despite the global nature of aviation, the results show that the descriptions of airline food associated with the premium travel classes are in many respects similar to the menus of expensive restaurants, as local references play a prominent role.
Chapters in this book
- Prelim pages i
- Table of contents v
- Chapter 1. Introduction 1
-
Lifestylization and the global
- Chapter 2. How less means more in the comments section of vegan food blogs 15
- Chapter 3. The moral taste of food 35
- Chapter 4. The local and the global in airline food 57
- Chapter 5. Language in transnational communities of consumption 79
- Chapter 6. Craft beer and linguistic lifestyle emblematization 99
-
Mediatization and identity
- Chapter 7. (Un)healthy food discourses 125
- Chapter 8. Dinner for One 145
- Chapter 9. “Tell me about food and I tell you who you are” 167
- Chapter 10. Formality and informality in cooking shows 189
-
Enculturation and localization
- Chapter 11. A rich sauce of comedy 211
- Chapter 12. Naming practices in Singapore’s hawker centres 235
- Chapter 13. Naming food in English in multilingual Cameroon 257
- Index food and food names 277
- Index 281
Chapters in this book
- Prelim pages i
- Table of contents v
- Chapter 1. Introduction 1
-
Lifestylization and the global
- Chapter 2. How less means more in the comments section of vegan food blogs 15
- Chapter 3. The moral taste of food 35
- Chapter 4. The local and the global in airline food 57
- Chapter 5. Language in transnational communities of consumption 79
- Chapter 6. Craft beer and linguistic lifestyle emblematization 99
-
Mediatization and identity
- Chapter 7. (Un)healthy food discourses 125
- Chapter 8. Dinner for One 145
- Chapter 9. “Tell me about food and I tell you who you are” 167
- Chapter 10. Formality and informality in cooking shows 189
-
Enculturation and localization
- Chapter 11. A rich sauce of comedy 211
- Chapter 12. Naming practices in Singapore’s hawker centres 235
- Chapter 13. Naming food in English in multilingual Cameroon 257
- Index food and food names 277
- Index 281
