Chapter 11. A rich sauce of comedy
-
Delia Chiaro
Abstract
Food has been a traditional source of humour since the beginning of time but nowadays it would appear that the way we joke about food has changed as comedians have begun to target food fads and dietary choices in new online formats such as YouTube videos and memes. In this chapter, I explore traditional food jokes, that now occur online in multimodal formats such as memes and gifs, that target Italians. I also discuss how Italians themselves use humour to defend traditional dishes that they believe are corrupted by people outside Italy who manipulate and localize original recipes. Providing examples from Twitter and online newspaper fora, I will argue that Italians adopt humour to make serious points.
Abstract
Food has been a traditional source of humour since the beginning of time but nowadays it would appear that the way we joke about food has changed as comedians have begun to target food fads and dietary choices in new online formats such as YouTube videos and memes. In this chapter, I explore traditional food jokes, that now occur online in multimodal formats such as memes and gifs, that target Italians. I also discuss how Italians themselves use humour to defend traditional dishes that they believe are corrupted by people outside Italy who manipulate and localize original recipes. Providing examples from Twitter and online newspaper fora, I will argue that Italians adopt humour to make serious points.
Chapters in this book
- Prelim pages i
- Table of contents v
- Chapter 1. Introduction 1
-
Lifestylization and the global
- Chapter 2. How less means more in the comments section of vegan food blogs 15
- Chapter 3. The moral taste of food 35
- Chapter 4. The local and the global in airline food 57
- Chapter 5. Language in transnational communities of consumption 79
- Chapter 6. Craft beer and linguistic lifestyle emblematization 99
-
Mediatization and identity
- Chapter 7. (Un)healthy food discourses 125
- Chapter 8. Dinner for One 145
- Chapter 9. “Tell me about food and I tell you who you are” 167
- Chapter 10. Formality and informality in cooking shows 189
-
Enculturation and localization
- Chapter 11. A rich sauce of comedy 211
- Chapter 12. Naming practices in Singapore’s hawker centres 235
- Chapter 13. Naming food in English in multilingual Cameroon 257
- Index food and food names 277
- Index 281
Chapters in this book
- Prelim pages i
- Table of contents v
- Chapter 1. Introduction 1
-
Lifestylization and the global
- Chapter 2. How less means more in the comments section of vegan food blogs 15
- Chapter 3. The moral taste of food 35
- Chapter 4. The local and the global in airline food 57
- Chapter 5. Language in transnational communities of consumption 79
- Chapter 6. Craft beer and linguistic lifestyle emblematization 99
-
Mediatization and identity
- Chapter 7. (Un)healthy food discourses 125
- Chapter 8. Dinner for One 145
- Chapter 9. “Tell me about food and I tell you who you are” 167
- Chapter 10. Formality and informality in cooking shows 189
-
Enculturation and localization
- Chapter 11. A rich sauce of comedy 211
- Chapter 12. Naming practices in Singapore’s hawker centres 235
- Chapter 13. Naming food in English in multilingual Cameroon 257
- Index food and food names 277
- Index 281
