2. Participation as user involvement
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Daniela Landert
Abstract
The aim of this chapter is to explore the potential of social media for user participation from different perspectives. This includes technical factors that determine how much participation is possible on a given platform as well as the degree and forms of participation that can actually be observed. The chapter also addresses the relation between user involvement that results from interaction and other involvement strategies that can be found on social media, such as the presence of personal content and language of immediacy. It concludes with a case study that illustrates how different involvement strategies are combined in political communication on a social networking site.
Abstract
The aim of this chapter is to explore the potential of social media for user participation from different perspectives. This includes technical factors that determine how much participation is possible on a given platform as well as the degree and forms of participation that can actually be observed. The chapter also addresses the relation between user involvement that results from interaction and other involvement strategies that can be found on social media, such as the presence of personal content and language of immediacy. It concludes with a case study that illustrates how different involvement strategies are combined in political communication on a social networking site.
Kapitel in diesem Buch
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
Kapitel in diesem Buch
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
