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20. Fandom

  • Monika Bednarek
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Pragmatics of Social Media
This chapter is in the book Pragmatics of Social Media

Abstract

This chapter focuses on the linguistic practices of fans and other media consumers as evident in their contributions on social media platforms. The digital environment has had significant impact on such practices, as summarized by Jenkins (2006a: 141-142): “It has increased the speed with which fans can communicate with each other and the development of new fan communities. It has allowed fans to access a much wider range of perspectives online and to practice more effective activism. The international reach of the internet has made the community larger and transnational. It has moved fandom towards the mainstream.” Nevertheless, fandom - and audience engagement more generally - has mainly been considered in non-linguistic disciplines, with only a few exceptions. This chapter discusses relevant linguistic practices through which audience members respond to narrative mass media texts on social media platforms. It does so with reference to fictional TV series and focuses primarily on the linguistic studies that have been undertaken in this field so far.

Abstract

This chapter focuses on the linguistic practices of fans and other media consumers as evident in their contributions on social media platforms. The digital environment has had significant impact on such practices, as summarized by Jenkins (2006a: 141-142): “It has increased the speed with which fans can communicate with each other and the development of new fan communities. It has allowed fans to access a much wider range of perspectives online and to practice more effective activism. The international reach of the internet has made the community larger and transnational. It has moved fandom towards the mainstream.” Nevertheless, fandom - and audience engagement more generally - has mainly been considered in non-linguistic disciplines, with only a few exceptions. This chapter discusses relevant linguistic practices through which audience members respond to narrative mass media texts on social media platforms. It does so with reference to fictional TV series and focuses primarily on the linguistic studies that have been undertaken in this field so far.

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