14. Discourse and ideology
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Stephen Pihlaja
Abstract
This chapter focuses on the manifestation of ideology in social media interaction, both in explicit contestation and in implicit frameworks. Following a discussion of the key concepts of ideology and discourse, several exemplary studies are presented that show how ideology can be investigated in different ways and on different scales, from looking at blogs and forums, where ideologies are the explicit topics of research, to trolling on Twitter, where ideology is enacted in the way users respond to specific users and topics. Finally, we discuss key methodological issues and controversies in the study of ideology in social media.
Abstract
This chapter focuses on the manifestation of ideology in social media interaction, both in explicit contestation and in implicit frameworks. Following a discussion of the key concepts of ideology and discourse, several exemplary studies are presented that show how ideology can be investigated in different ways and on different scales, from looking at blogs and forums, where ideologies are the explicit topics of research, to trolling on Twitter, where ideology is enacted in the way users respond to specific users and topics. Finally, we discuss key methodological issues and controversies in the study of ideology in social media.
Chapters in this book
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
Chapters in this book
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
