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11. Discourse and topic

  • Elisabeth Fritz
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Pragmatics of Social Media
This chapter is in the book Pragmatics of Social Media

Abstract

This chapter focuses on the question of how the characteristics of social media interactions influence topic management. These influences will be described on two levels: First, local strategies of topic development are appropriated by the users of social media from face-to-face practices to the particular online environment. Second, with a view to whole exchanges, participants develop larger patterns of divergence and convergence of sub-threads on topics which exhibit various degrees of relevance to the superordinate topics of the particular exchanges. The chapter starts with providing a preliminary survey of linguististic approaches to discourse topics and topic development. This is followed up by a discussion of the most prominent characteristics of social media interactions (viz., (a)synchronicity, polyloguicity and monotopicality), which challenge frameworks of interactional topic development drawn up for traditional (i.e., mostly dyadic and spontaneously evolving) face-to-face conversations. The discussion closes with an overview of existing research concerning strategies of topic initiations and local topic development as well as more global patterns across different forms of synchronous and asynchronous discourse.

Abstract

This chapter focuses on the question of how the characteristics of social media interactions influence topic management. These influences will be described on two levels: First, local strategies of topic development are appropriated by the users of social media from face-to-face practices to the particular online environment. Second, with a view to whole exchanges, participants develop larger patterns of divergence and convergence of sub-threads on topics which exhibit various degrees of relevance to the superordinate topics of the particular exchanges. The chapter starts with providing a preliminary survey of linguististic approaches to discourse topics and topic development. This is followed up by a discussion of the most prominent characteristics of social media interactions (viz., (a)synchronicity, polyloguicity and monotopicality), which challenge frameworks of interactional topic development drawn up for traditional (i.e., mostly dyadic and spontaneously evolving) face-to-face conversations. The discussion closes with an overview of existing research concerning strategies of topic initiations and local topic development as well as more global patterns across different forms of synchronous and asynchronous discourse.

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